Propaganda data
500
Part +
Cumulative releases
300
million +
Cumulative box office amount
800
million +
Cumulative click count
Publicity and distribution service
Promotion
Cinemas, campuses, shopping malls, buses, subways, communities, KTV, chain stores
New media
Microblog, wechat, PGC, short video community, APP, live broadcast platform, radio, news media mobile terminal
Way of promotion
Variety, radio, forum, SNS, entertainment ticket, Guevara, cat eye, magazines, newspapers
Content output
Well-known film critic, Internet joke writer, fan marketing team, Zhihu writer team, B station editor
Event marketing
Theme premiere, theme viewing, salon forum, flash mob, large-scale ground promotion
Publicity case
Promotional film