In addition to local communication, faced with the completely strange overseas media environment and market characteristics, the original public relations operation mode which mainly focuses on "network resources" and "relationship maintenance" is almost difficult to be effective. This requires a global database of media personnel to help enterprises improve their public relations effectiveness at home and abroad. Its role is mainly reflected in:
- Identify and target authoritative media and opinion leaders who are influential to niche audiences in specific regions, media categories and topics;
- Understand domestic and overseas topic trends, look for content production and cooperation opportunities;
- Effectively interact with domestic and foreign authoritative media personnel, and establish a brand new communication network in the market segment.
Asoft helps companies quickly target and cooperate with influential people in China and the world. As the world's leading media database, more than 20,000 media data are updated daily, and more than 300,000 media topics are released. Whether it is for the communication needs of enterprises at home or abroad, Zhaomintong can help them.