On May 14, Mother's Day, a large-scale public welfare advocacy campaign called "Pregnant Mother Badge" was launched by the China Social Welfare Foundation Happy Childbirth Charity Fund. A number of well-known brands of maternal and child care products in China also launched a variety of ground activities for the promotion and distribution of "pregnant mother badges". The activity was held in a shopping mall in downtown Shanghai on the 14th, attracting dozens of expectant parents and a large number of caring citizens.
As is known to all, pregnant women should receive special care in public, which is a basic quality necessary for civilized society. However, expectant mothers in the early stages of pregnancy can hardly be seen to be pregnant, which means that they do not receive special attention and care when taking buses and subways. To this end, the China Social Welfare Foundation Happy Childbirth Charity Fund decided to launch a large-scale public welfare advocacy campaign to distribute "pregnant mother badges". By allowing the majority of expectant mothers in early pregnancy to wear the "pregnant mother badge", they can strengthen the recognition of their physical conditions by strangers around them, so that they can get the most practical and intimate help in public places, to avoid accidents.
In the ground activities of the scene, the reporter learned that the launch of the "pregnant mother badge" using pink as the main color, positive double heart pattern, the opposite is "I am a happy pregnant mother, please take care of" logo, to facilitate the identification of pregnant mother, especially the early pregnancy of pregnant mother. In this regard, the Happy Childbirth Public Welfare Fund hopes to advocate the attention and care of pregnant women, so that they can receive due respect, timely help and adequate care when they need it.
Three mothers and expectant mothers were invited on stage to share their experiences of pregnancy and postpartum care. When talking about the awkwardness and annoyance of early pregnancy, they all said: Because it is really hard to see that you are pregnant from the body type, especially thin mothers, even when they are four or five months old, it is not easy to see, how can tell strangers around them "they are pregnant" this matter, really troubled them for a long time.
After the mothers' intimate sharing, the activity entered the most interesting and meaningful link: the activity set up a total of 8 sites, each site is carefully prepared for the expectant fathers of the simulated pregnancy experience, is to let the expectant fathers can personally feel their wives in October pregnancy and nursing parenting is not easy. For example, getting up station, expectant fathers should experience the feeling of lactation in advance, and use the lactation pillow to transport table tennis to the designated terminal position. There are also breakfast stations, where expectant fathers are required to carry a fake belly weighing 8kg and go through the whole process of brewing milk powder. These interactive games are easy to say but hard to do, especially a sour and cool game of doing squats with bare feet on a digital platen, as well as a hot eye breast pump wearing experience, etc.
However, expectant fathers will finally get their chance to show off, and they won't give it up easily, as completing the eight levels will earn their wives a "pregnant mother badge" and a love award. As soon as the event began, expectant fathers quickly dispersed. The eight stations (wake up station, work station, breakfast station, nutrition station, waiting for delivery station, lunch station, breast milk station, and work station) were crowded with expectant fathers with "big bellies". Although tired and sweaty, their faces were still happy. In an interview, an expectant father told the reporter: for his wife and many pregnant expectant mothers to receive due love and care, they no matter how hard, they are willing to start from themselves, and call for more people to promote the "pregnant mother badge".
"The badges will be distributed to pregnant women and those preparing for pregnancy across the country." "At the same time, all pregnant women's information will be included in the 'Chinese Database of Happy Pregnant Mothers'. We will track the whole process of pregnancy and childbirth, and provide timely and helpful information and care," said a person in charge of the fund. These pregnant mothers will also receive professional consultation services from the maternity experts of the Happy Childbirth Foundation platform, and have the opportunity to receive free offline classes and participate in various related activities. They will also receive special benefits from the maternal and child products platform designated by the Happy Childbirth Foundation and the maternity products of the partners."
The launch and distribution of the "pregnant mother badge" is just one step in the "Happy Birth program," according to the press release. From 2013 to 2017, the Happy Childbirth Charity Fund has traveled to more than 30 cities across the country. During this period, more than 100 charity classes have been held, benefiting tens of thousands of mothers, and nearly 20,000 Happy childbirth maternity kits have been distributed to poor areas.
In this public welfare advocacy activity, pregnant mothers only need to apply through the official wechat account of "Happy Childbirth" (online application for pregnant mother badge: http://t.cn/RaCl9Hn) or purchase the designated products of pregnant mother badge through the cooperative platform of "Happy Childbirth" maternal and child products to obtain corresponding badges. In addition, in the near future, all kinds of cooperative organizations and platforms of happy childbirth will also be able to receive free of charge. Meanwhile, the foundation hopes that more organizations and platforms will join in promoting the "pregnant mother badge", so that more pregnant mothers can get this symbol of happiness.
"We promote the Pregnant Mother Badge because we want to give more pregnant mothers the treatment they deserve." The director of the fund expressed hope that the public will pay more attention to pregnant mothers around, "such as in the bus, subway and other public transport, waiting in line in shopping malls, restaurants, stations and other public places, in public places when someone smoking, in the elevator, corridor and other small space is very crowded, after pregnancy still need to stick to a special job, We can jointly reach out our hands, active help, active comity, active help, so that pregnant mothers walk with love all the way."
