June 19, 2017 Paris Air Show -- Pratt & Whitney debuts its new brand platform "Courage to Excel" at the Paris Air Show, promoting Pratt & Whitney's belief that flight is the engine of human progress through strategic advertising during the show. "Go above and Beyond" reflects Pratt's long-term commitment to accelerating modern flight technology and its employees' commitment to "never stop solving problems."
Robert F. Leduc, President of Pratt & Whitney, said, "Throughout our more than 90 years of history, one element of Pratt & Whitney's culture has stood out: our focus on pushing boundaries and 'daring to go beyond' to find the next great innovation that will bring progress. We 'excel' for our partners, our customers, and most importantly for each other. Our work connects people, the economy benefits from greater access to markets and trade, and keeps our troops at the ready. We take our responsibilities seriously. Every day, we touch the lives of those who depend on Pratt & Whitney engines in service, and this is an extraordinary honor for every Pratt & Whitney person."
Pratt & Whitney's new campaign focuses on its primary mission of connecting people, growing the economy and helping protect the world.
Susan Pratt & Whitney Vice President of Corporate Communications. "Pratt & Whitney employees continue to 'go above and beyond,' looking for ways to make our entire fleet of aircraft engines faster, stronger, quieter and more efficient," said Susanne Reed, President of the Company. Being successfully selected in many new aircraft programs gives us a goal. Our brand platform reflects the goals and objectives that we share at Pratt & Whitney, as well as the results that we strive to achieve -- to be the powerhouse of our industry not only today, but in the future as well. We will continue to excel for our customers, whether it is data analytics that lead to more predictable maintenance or the development of a new suite of services."
About Pratt & Whitney
Pratt & Whitney is a world leader in the design, manufacture and service of aero-engines and auxiliary power units. United Technologies Corporation, headquartered in Farmington, Connecticut, provides high-tech systems and services to the global construction and aerospace industries. For more information about United Technologies, please visit our website at www.utc.com.
This press release contains "forward-looking statements" regarding future business opportunities. Actual results could cause them to differ materially from the "forward-looking statements" due to certain risks and uncertainties including, but not limited to: changes in the level of demand in the aviation industry; Changes in the level of air travel; Changes in the number of aircraft expected to be built; Challenges in designing, developing, producing, and supporting advanced technologies; And other risks and uncertainties, including, without limitation, details filed by United Technologies from time to time with the Securities and Exchange Commission.
