The second China International Import Expo was held in Shanghai from November 5 to 10, 2019. Representatives from 181 countries, regions and international organizations attended the expo. As an international gala opening to the outside world of our country, domestic and foreign guests have gathered in Shanghai, the magic capital of China International Import Expo, which has also brought business opportunities and challenges for Shanghai hotel industry.
Kyriard Hotel, a pioneer brand of Jinjiang International, is actively participating in the reception work of this year's China International Import Expo. Daning International Store of Kerryard Hotel has set up a special China International Import Expo reception post and refreshment desk in the lobby, and arranged all hotel staff to provide walking service to guests and pay close attention to their needs. The duty manager of the hotel inspects the breakfast products daily to ensure food safety during CIIE. The excellent performance of Kerillard Hotel Daning International during the China International Import Expo was well received by the participants. The Bureau of Commerce of Laian County of Chuzhou City also sent a banner to the hotel, thanking the Daning International store of Kyriad Hotel for providing thoughtful and convenient business travel services.
From France, the pioneering hotel brand Kerillard, brand inspiration from the age of Great navigation. "Explore, travel, world" is the key word of the hotel. From the lobby World space decorated with globes, world maps and quotes from explorers, to the Travel Book bar featuring travel, adventure, history and food books, to the craft beer bar featuring craft beers from around the world, guests can experience the joy of exploring the world from every aspect of their stay.
Backed by the strong endorsement of Jinjiang Group, the brand innovation ability of the Louvre team and the landing and operation ability of the Vienna team, the business performance of Kerillard hotel in China is outstanding, and the customer response is very warm. During the Golden Week of National Day this year, the occupancy rate of Keriad Boro Center store in Huizhou exceeded 100% for 7 consecutive days. Xiangya Store in Changsha and Lixin Wanbei Mall Store in Bozhou also achieved a good performance with over 100% occupancy rate for six consecutive days. In addition, the Shantou high-speed railway station, Changsha Furong Square store, Changsha provincial government store, Guilin Railway Station Mixcheng store, Xi 'an high-speed Railway North Station store for five consecutive days full of rooms.
Since 2019, Kerillard Hotel has won the MBI Golden Airlines Award, AHF Asia Hotel Forum Star Award, China Hotel Brand Summit Forum "Excellent Investment Value Hotel Award" and Global (China) Outstanding Mid-range Hotel Brand, shining among the many mid-range hotel brands in China. This is the hotel industry to the full strength of the hotel brand recognition, but also a high degree of recognition of its investment value.
With the mid-end hotel market in China entering the tuyere period, under the full support of Jinjiang platform, Keriade will continue to make unremitting efforts, maintain innovation, continue to provide consumers with ultra-cost-effective accommodation products, and continue to create value for the majority of investors. At present, Keriad has opened nearly 50 hotels in China, and the scale will reach 300 in the next three years.
