On October 15, OnePlus held a new product conference in Beijing 751D·PARK Tank 79 to officially release OnePlus 8T mobile phone. At the press conference, Liu Zuohu, CEO and founder of OnePlus, said that China's mobile phone industry is experiencing a "black swan" battle, facing challenges, OnePlus believes that good products will naturally have a good market. Over the past seven years, OnePlus has focused on building the best Android flagship and occupied a place in the global high-end mobile phone market. In the future, on the basis of making excellent products, OnePlus will become "bigger" in the three directions of product line, channel and surrounding ecology. In recent years, global consumers have become more and more accepting of high-end models, and high-end has become the trend of the industry, and the competition has become more and more fierce. In the face of the dramatically changing industry environment in 2020, OnePlus has withstood the pressure and challenges and achieved remarkable results in multiple markets around the world.
In India, the world's third largest smartphone market, OnePlus, as a seven-year-old brand, has repeatedly surpassed Apple and Samsung in the premium market, according to a Counterpoint report. In the high-end market of Western Europe, OnePlus ranks in the top three, just behind Apple and Samsung. In the domestic market, the OnePlus 8 series products released in April this year have performed well in all channels, with sales exceeding 100 million in the first minute. From its release to October, the OnePlus 8 Pro has always been the sales champion of Jingdong 5000-5999 high-end 5G Android phones. Oneplus can't achieve excellent results in the global market without the continuous precipitation of brand power. Today, its overseas presence is steadily increasing. In the 2020 BrandZ Top 50 Chinese Brands Abroad, OnePlus ranked eighth, rising for the fourth year in a row and becoming the youngest mobile phone brand included in the list. In the global high-end mobile phone market, OnePlus takes good products as its root and keeps working hard to release more and more brand potential energy. The three future directions of OnePlus uphold the brand philosophy of "do not settle", and the flagship journey of OnePlus has gone through seven years. Talking about the future development of OnePlus, Liu Zuohu said, "In the past seven years, OnePlus has proved to the outside world that we can make high-quality products. In the future, OnePlus will focus on product line, channel and surrounding ecology on the basis of making high-quality products, to become stronger and bigger."
In July, OnePlus launched the mid-priced OnePlus Nord One in India and Europe, officially broadening the OnePlus lineup and performing well in the market. In the future, OnePlus will launch more product lines. In terms of channels, since the beginning of this year, OnePlus has achieved rapid growth in domestic offline stores. Up to now, it has covered 30 provinces and 110 cities, and the growth rate of the number of cooperative offline stores has reached 140%. Liu Zuohu said that in order to let more users convenient experience of OnePlus products, in the future will continue to make efforts in the channel and after-sales. Finally, Liu Zuohu also shared his personal understanding of intelligent ecological experience. He believes that seamless connectivity is key, meaning that the home scene, personal wear, and third-party smart terminals are all connected. To achieve the best intelligent ecological experience, multiple brands from various industries need to work together and play their respective roles in the ecological chain. Oneplus can connect and open up the scenes by creating better smart phones, wearable devices and the surroundings of family life scenes. Screen Super Flagship OnePlus 8T The flagship OnePlus 8T continues the OnePlus's consistent lead in performance. The OnePlus 8T is powered by Qualcomm's Snapdragon 865 platform, supports 5G and has a 120Hz high frame screen. For photography, the OnePlus 8T uses a 48-megapixel four-camera system. The OnePlus 8T also boasts a 65W Super flash charge and 4500mAh battery power, which can be fully charged to 70% in 20 minutes. At the same time, the OnePlus 8T comes with a new charging head as standard, which supports all the quick charge protocols of the OnePlus. At the same time, the OnePlus 8T also supports 45W PD and PPS output, which is better compatible with the quick charge of other phones, computers and other devices. For a long time, OnePlus has been pursuing to bring users light and smooth product experience, and the screen, as the most critical carrier of human-computer interaction, is the top priority of OnePlus to create products. Since last year, OnePlus has been the first to improve the screen experience by starting with refresh rate, leading the industry trend of high frame screen. The OnePlus 8T has a top-of-the-line 120Hz screen and supports 8192 levels of auto brightness, the highest level available on Android phones. "If you want to pick a good screen, you don't have to choose one plus 8T," Liu said. In terms of design, the OnePlus 8T also reflects OnePlus's attention to design details and user experience. Oneplus 8T adopts a new material design, silver time color matching application of the sixth generation of AG glass process, warm texture; Green color matching uses the "diffuse texture" pioneered by OnePlus, which makes the glass show the texture of ceramic glaze and is not easy to be stained with fingerprints, giving users an excellent visual and hand-feel experience.
The OnePlus 8T, priced from 3,399 yuan, will go on sale at 10 am on October 19 at Huantai Mall, OnePlus official website, Jingdong, Tmall, Suning, Fenqi, Jingdong Home, Sundian, Jiuji, Meicheng, Telecom, mobile, Unicom and other all-channel stores.
