/ Chaowen News/August 18, 2022 Guangzhou -- Consumption is a "river's lake", the wind is rising.
From "Ice Cream Assassin" to lychee, hairdressing and dining... Each major "school" for a time "assassin" infested, mobile phone 3C market seems to have become particularly lively.
In fact, it is not only Apple, but also the Android camp. The price of flagship phones continues to rise, and mid - and high-end models starting at 4,000 yuan are everywhere.
The major manufacturers are engaged in a fierce battle for market share, which has been disputed for a long time. 818 nodes. How should consumers who want to buy 3C mobile phones deal with the possible "assassins"?
No shortage of assassins in the mobile phone 3C market?
After the ice cream Assassins retired on midsummer's eve, this generation of young people found that it was the peak season to change mobile phones, and the "river's lake" seemed quite busy.
In recent years, mobile phone manufacturers have been attacking the high-end market in unison. Under the influence of multiple factors, such as rising raw material prices, rising labor costs, and global inflation, the release price of mobile phones continues to rise.
The latest data released by GfK, a market research institute, shows that China's domestic mobile phone sales in 2021 reached 1.03 trillion yuan, exceeding the peak level in previous years. The average price of mobile phones rose in an all-round way, and even reached 23.3%. GfK estimates that while mobile phone sales in the domestic market will fall to about 300 million units in 2022, sales will rise to 1.04 trillion yuan, which means the average price will rise to 3,420 yuan per unit.
The mobile phone market report released by Zuhuan Group shows that in the first quarter of 2022, especially in March, a number of high-end flagship mobile phones will be intensively released, with a starting price of 4000 yuan; After entering the second and third quarters, the selling price of high-end flagship is still high, mostly in the range of 5,000 yuan to 10,000 yuan.
What about consumers' desire to buy phones with the advent of high-priced phones?
According to third-party data, consumers' replacement cycles appear to be lengthening; However, the need to replace the aircraft still exists. From the combination of Circular Group's 618 recycling list and Q2 mobile phone market report, the recycling amount of such high-value models as iPhone12 and iPhone13 has increased significantly.The data suggest that even though there may be assassins, consumers can still find ways to deal with them. For example, the recycling service provided by the rotary platform can sell old and replaced machines by 15%-20% more than other channels, which is undoubtedly the cost-effective choice to subsidize the replacement budget.
Quality second-hand consumption, how fast to save
< P > Actually, for the young consumer groups who increasingly advocate "consumption but not waste", in addition to new products, second-hand consumption with quality assurance, in fact, more fragrant. Take Zuhuan Group as an example, it has been committed to promoting the circulation of many categories of idle goods, including mobile phones, by providing "much faster" services, so as to meet the diversified consumption needs of everyone.
In the B2C field of 3C mobile phones, Zhujiang Group has established a complete system of supply chain, performance and delivery. The second-hand mobile phone 3C goods sold in the official inspection mall must be stored for quality inspection before they can be put on the shelf, provide quality inspection report, and enjoy the 7-day return without reason and the corresponding quality assurance service.
B2B circulation market, Sourcing Xia, the B2B platform of Zhujiang Group, redefines the B2B circulation level of second-hand mobile phones in the industry by deeply cultivating the industrial chain, creating a unified standard of good goods, and continuously providing stable and high-quality circulation goods for merchants.
Aiming at the mobile phone recycling market, Chuzang Group has established the mode of "Internet + second-hand" and "Internet + recycling", which integrates online and offline through digital technology. By providing various performance services such as door-to-door, store and online, it opens up the transaction scene and makes it easier for consumers to deal with the "mobile phone assassins" by selling used and replaced phones.
At present, Chuang Chuang Group has also established intelligent quality inspection, warehousing and sorting centers in many cities such as Beijing, Shenzhen, Qingdao and Chengdu, and established second-hand 3C supplier network covering the whole country in more than 30 provinces and cities, which greatly improves the circulation efficiency of idle goods including mobile phones in the whole country.
These measures, bring consumers more choices, for example, spend about 2000 to 3000 yuan in the new product market may only be able to buy mid-end models, but around the official inspection mall has been able to buy a number of Apple, Android high-end flagship including iPhone performance better.At the same time, the platform's performance services continue to improve, and people's trust in second-hand transactions continues to increase. Besides "price", they no longer have to worry about other "assassins" in the traditional second-hand market, such as "information opacity".
< b>818 Promotion to promote green consumption, second-hand idle help circular economic development
In order to help consumers meet the diversified needs, around the group is also launching a variety of activities to give consumers solid discounts. For example, during this year's 818 around the group's official mall launched "818 digital fun festival." In addition to mobile phones, many 3C products including tablets, watches, speakers and home appliances will participate in this promotion.
It is worth noting that since 2021, the country has introduced a series of major promotion policies and encouragement measures focusing on circular economy, new consumption and carbon reduction. Earlier this month, the National Development and Reform Commission and other authorities also issued a list of key cities for recycling waste materials, including Beijing, Shenzhen, Chengdu and Qingdao, among which 60 cities were selected. According to the circular, cities should improve their recycling networks, improve the sorting, processing and utilization of renewable resources according to local conditions, and promote the development of second-hand goods trading and remanufacturing industries. Focus on the construction of large-scale, networked and intelligent standardized recycling stations and green sorting centers and trading centers that meet the relevant national and local standards. In addition, the circular also mentioned the construction of various forms of second-hand goods trading channels.
Under the background of the rapid development of circular economy, when more and more consumers begin to accept more rational and green consumption concepts and try to transfer and use recycled second-hand idle goods, China's idle goods circulation industry also ushered in the opportunity of standardization and large-scale development.
In fact, compared with the European and American markets, China has much greater development potential and market prospects.
As an emerging circular economy industrial company, Zhuan Group will also adhere to the corporate mission of "Let people enjoy the joy of idle trading, make the world more sustainable because of circulation", committed to building a leading domestic and international first-class digital contract performance and transaction service platform, promote the effective circulation and recycling of more idle resources. We will do our best to support the development of a circular economy.
