/ August 26, 2022 GUANGZHOU -- In the autumn wind, crab feet itch, round umbilical cord in September and sharp in October, advertisements of Zhang Dehong's hairy crabs can be seen everywhere in Hangzhou streets and alleys, recalling the time when Hangzhou was full of hairy crabs.
In the past 3 years, due to the national policy, most of the cultivation water surface of Zhang Dehong's hairy crabs in Yangcheng Lake was expropriated. During these 3 years, Zhang Dehong kept negotiating with the government, and then added more than 1000 mu of cultivation water. In addition, most of the hairy crab brands on the market in Hangzhou have basically withdrawn from Yangcheng Lake. Seeing various market chaos, Hangzhou market is the birthplace of Zhang Dehong's hairy crab. Zhang Wumin, the new owner of Zhang Dehong, led the return of Zhang Dehong's brand after several rounds of communication with the founder of Zhang Dehong.
Zhang Wumin said: "This year marks the 20th anniversary of Zhang Dehong brand, which is the same year, and the strong alliance with Mr. Zhang Dehong is all-round. Mr. Zhang Dehong has more than 20 years' experience in hairy crab breeding, and won the title of" master of hairy crab breeding "among the first batch in China. He has rich experience in hairy crab breeding, but those who are often immersed in hairy crab breeding ignore marketing. The current market has long passed the era when wine is not afraid of the alley. Therefore, I also cooperated with some senior colleagues in the industry to invest in Zhang Dehong's brand construction. In just three months, we opened 58 stores across the country, and the number is still increasing. We expect to increase to 150 stores next year, and we have a large budget for advertising this year, in order to tell consumers that we are back. At the same time, Mr. Zhang also mentioned that an enterprise should have the most basic sense of social responsibility. The brand of Zhang Dehong attaches great importance to the regional identity of the enterprise. Now many hairy crab brands brand fine crab and good crab. However, these standards are set by business owners themselves, and can not bring certain protection to consumers, at the same time, the price of hairy crabs on the market is far lower than the cost of hairy crab breeding, good hairy crabs can not be this price sales, and do Yangcheng Lake crab absolutely can not be the owner of their own say, not only to comply with the association and the supervision of various departments, You have to meet all kinds of standards. Yangcheng Lake is not only a regional concept, but also the guarantee of the fine products of hairy crabs. We must inherit this resoundingly golden name card. Hold the lake and cook the crabs. Zhang also mentioned that this year's Mid-Autumn Festival is early, the authentic Yangcheng Lake hairy crabs, have to wait until the Yangcheng Lake industry association official notice to open the lake time, basically every year open the lake time around September 23. This year, because the whole hairy crab is in continuous high temperature, the death and injury rate of the whole Yangcheng Lake, including the hairy crab breeding area in China, is relatively high. The high temperature also affects the moult of hairy crabs, and the number of large size crabs will be reduced. But this year's quantity is manageable, and the quality can be guaranteed.How to distinguish the authentic Yangcheng Lake hairy crab, Zhang Wumin, brand manager of Zhang Dehong, mentioned that the first thing to choose the fine crab seedlings, each crab is the Chinese velvet crab, but also has the body characteristics of "green shell, white belly, yellow hair, gold claws". Secondly, Yangcheng Lake hairy crabs must have the Yangcheng Lake crab buckle issued by Cheng Lake Association. With this crab buckle, you must ensure that you are in the Yangcheng Lake aquaculture waters, and you must also join the Yangcheng Lake Association. Then according to the area of your aquaculture waters, the association will issue you a corresponding number of rings. Just to see if the hairy crab is wearing the authentic crab buckle issued by Yangcheng Lake Industry Association.
< /p>< /p>also put forward the city 5 kilometers free delivery, the fastest 30 minutes delivery concept, so that consumers no longer need to come to the door, worry about parking and a series of problems. And the card coupon is valid forever, never expired, no matter what period of Zhang Dehong hairy crab delivery coupon, can be used normally, do not worry about the expiration problem. These are designed to give consumers a peace of mind.
