Tencent, as a Shanghai e-coupon issuing platform enterprise and one of the core participants of key activities of Shanghai Digital Life Festival, has helped more than tens of thousands of stores to participate in "iBuy Shanghai" e-coupon activity during the "May 5 Shopping Festival" this year; At the same time, "Tencent Huiju" joined hands with more than 40 local famous brands in Shanghai and the headquarters of international groups in China, jointly launched a small program special activities, including joint Shanghai big name coupons, shopping guide live... We will take multiple measures to integrate online and offline development, stimulate the enthusiasm of market players and platform enterprises, inject fresh water into promoting consumption, ensure stable growth, and inject vitality into cities. From August to November, along with the issuance of three rounds of "IBuy Shanghai" coupons, consumers can pay attention to the exclusive venue of Tencent Huiju Shanghai May 5th Shopping Festival to continue to pay attention to the government e-coupon issuance information, visa information and Tencent Huiju series of special preferential activities.
As one of the benchmark activities of this year's "May 5th Shopping Festival", the launch ceremony of "Shanghai Digital Life Festival" was held in Baoshan Wanda Plaza on August 28. Zhang Guohua, Deputy Director of Shanghai Municipal Commission of Commerce attended the launch ceremony and delivered a speech. With the theme of "New Digital Consumption, Light up New Life", the Shanghai Digital Life Festival focuses on new scenes, new experiences and new ecology. Through digital empowerment and innovation, it leads to the creation of consumption demand with excellent supply, so that consumers can enjoy better goods and services, and get more benefits and convenience. The series is open from August 28 to September 12.
As the core participating enterprise, Li Yang, general manager of vertical industry ecology of Tencent Smart Retail, released the special activity of Tencent Huiju "Shanghai Digital Life Festival" on the scene, and announced the key activities of supporting the current "Shanghai Digital Life Festival" :
Welfare 1:
Tencent Huiju special has cooperated with more than 40 local and international famous brands such as Jiumu Sundance Club, Beautiful Countryside, IKEA, Sephora, Flat, Guerlain, Meikefei, etc. During the activity, For consumers, a single "platform subsidy coupon" with a maximum of 100 yuan and a "merchant coupon" can be obtained with one click. Two coupons can also be used together with the "government consumption coupon" distributed during the "May 5th Shopping Festival". It is estimated that the additional superimposed discount will exceed 10 million yuan.
During the activity, all consumers over the age of 18 in Shanghai can participate in the activity. Eligible consumers can enter the special event by scanning the mini program code of "Tencent Huiju" on wechat, or search "Penguin Pie Welfare" on wechat for detailed information.
Welfare 2: Live streaming of celebrity shopping guides to create Shanghai's digital beauty consumption experience
As the "cosmetic capital of China", Shanghai's beauty industry has been walking in the forefront of digital transformation. This Tencent Huiju special activity focused on beauty consumer products, linked video number, brand mini program and other ecological blockbuster products, together with more than 10 Shanghai head beauty enterprises launched beauty shopping guide competition, through the video number, mini program live online coupons, fully stimulate the growth potential of digital shopping guide innovation, open more welfare for consumers. Create a digital consumption experience with Shanghai characteristics.
Welfare 3:
This Tencent Huiju special activity also invited "Jili", the digital spokesperson of Peace elite who had appeared in the theme activity of UN Women's "Seeing Her in the Game World" and CCTV's May 4th Youth Day Special program, to serve as the chief coupon recommendation officer. Also linked to Tencent 99 public welfare Day, launched a series of green shopping topics popular science green consumption concept, to help the influence of "May Shopping Festival" continue to break the circle.
< /p>With the opening of "Shanghai Digital Life Festival", accompanied by "Shanghai May Shopping Festival" from August to November, Chen Fei, vice president of Tencent Smart Retail, said that Tencent smart retail will rely on "Tencent Huiju" public domain linkage private domain, online integration of offline unique advantages, We take multiple measures to provide consumers with discounts and digital consumption experience with Tencent characteristics. Deeply participating in "Shanghai May 5 Shopping Festival", is one of the actions of Tencent Smart Retail actively engaged in promoting reality with numbers, benefiting enterprises and benefiting people; In the future, we will continue to invest in economic growth and vitality, better serve the industry, enterprises and consumers, and fulfill our social responsibilities.
