Kaile Stone punch China mountain unlock new territory, continue to promote the development of mountaineering in China

/ Morning News/October 13, 2022 Guangzhou -- The mountain hiking program initiated by XiaoHongshu and actress Zhang Junning has received a lot of praise, which also makes outdoor sports enter people's attention strongly. From the beginning of camping to the present hiking, outdoor sports craze has never gone away. Maybe some people don't understand, why outdoor sports is so popular? What is the point of such movements? In fact, the essence of outdoor sports is to go outdoors, enjoy the beauty of nature, and this is in line with the concept of Kelle stone, as a leading brand of outdoor sports, Kelle Stone's goal is to find the wonderful outdoors with people who love climbing, explore more natural original beauty.

"Punching China Mountain" is a national series of activities organized and initiated by Kelle Stone to punch the clock and explore the mountains throughout China in practice of spreading the concept of outdoor culture. Kelle Stone hopes to lead more people into the outdoors, experience the outdoors and enjoy the outdoors through this activity.

Exploring more than unlocking the outdoor wonderful

Kaile Stone's "Punch China Mountain" activity has set off a wave of outdoor punch nationwide. So far, more than 50 member activities including camping, hiking, mountaineering and trail running have been organized in more than 20 cities. The number of participants and the number of people sharing on social media has exceeded 10,000, and more than 120 million exposures and tens of thousands of likes have been gained on Douyin platform. And a number of video content on the hot search list several times. Through this kind of offline and online channels, it has attracted a lot of outdoor sports enthusiasts and realized the participation of the whole people. The blogger who recently went viral, Cookie the Wanderer, is a good example. He travels around with his dog Cookie and his love of the outdoors, documenting every mountain glacier he walks on. From Kailash to Mount Qomolangma, Yala Snow Mountain, Yangmaiyong Snow Mountain, Gongga Snow Mountain to Kawagbo Snow Mountain...... He walked over high mountains. And Kellestone, which continues to provide him with outdoor equipment, has witnessed every successful climb. He measured the map of the mountains of China with his feet, and delivered the beauty of the peaks of mountains and rivers to countless viewers with the lens in his hands. Tens of thousands of viewers off the screen also punched the Chinese mountains online in this special way, and walked into the coveted alpine region.

Since its inception, Kellestone has won more than 29 R&D patents, including 71 professional awards at home and abroad, including ISPO Gold Award. Looking back on the nearly 20 years of development, there is nothing but "climbing" throughout the word: support climbing, for climbing, just to climb. Around "climbing" bold innovation and repeated grinding, this professional persistence and pursuit has been recognized by a large number of excellent climbers and groups. In China's first legless summit of Qomolangma Xia Boyu many climbs, the figure of Kelle stone is common; At the same time, it is also the equipment supplier and chief sponsor of China National Climbing Team and the equipment supplier and chief sponsor of International Federation of Climbing (IFSC). In addition, Kelle Stone has also provided a series of professional mountaineering equipment for China's Qomolangma scientific research team and several documentary films on Qomolangma climbing, such as Endless Climb and Captain Qomolangma.