Leading independent brand exploration, model matrix continues to be new, Trumpchi full strength in September, sales again exceeded 30,000

2022-10-17 17:46 0

/ The Morning News/October 17, 2022 Guangzhou -- The traditional sales season for China's auto market has reached its climax. As a key part of the annual sales target, September and October each year attract much attention, and automakers are all ready to seek better results.

Under the background of intensified industry competition, Trumpchi withstands the pressure with its product strength and quality strength. In September, the monthly sales of Trumpchi exceeded 30,000, with a year-on-year growth of 46.1% and a month-on-month growth of 11.8%. The sales volume from January to September was nearly 270,000, with a cumulative growth of 20.9% year on year, continuing the positive growth curve. In addition, during the National Day holiday, orders for GAC Trumpchi from all departments exceeded 15,000 units from October 1st to 8th, which was a good start in October.

September golden autumn, in addition to sales performance, the car market is also quite a bright spot, among which the most eye-catching is the "highlight moment" for independent brands.

On September 15, China Automobile Dealers Association and Jingzhenvaluation jointly released a report on China's auto warranty rate in the first half of 2022. According to the report, among the top 15 guarantee rates of pure electric and plug-in hybrid, there are more than 10 independent brands on the list, ranking the third highest. In terms of the three-year warranty rate of small cars, compact cars and MPVS in different countries, independent brands are all higher than those of Korean, French, and even American and German brands.

It can be seen that the guarantee rate of self-owned brands is gradually rising, and the gap with joint venture brands and brands from other countries is gradually narrowing, which is inseparable from the continuous investment of self-owned brands in brand building, technological innovation and quality assurance in recent years.

Take Trumpchi for example. Trumpchi M8 is the only Chinese MPV that enters the list of MPVS this time, and ranks first in terms of MPV guarantee rate with a three-year guarantee rate of 80.01%. As the pioneer of luxury MPVS in China, Trumpchi M8 sold more than 5,000 units in September, and has sold more than 200,000 units in total in the four years since its launch. It has led the independent luxury MPV market for 36 consecutive months, and is the core force for Trumpchi brand to achieve seven consecutive months with an average price of more than 150,000 yuan. Not long ago, in order to keep up with the trend of The Times, Trumpchi also brought its new flagship, the new generation M8 luxury MPV Master series. Besides the fuel version, it also applies the HEV hybrid technology and carries the 2.0TM+ the new fourth-generation enhanced THS II Toyota hybrid power system, so as to meet the differentiated needs of different users with diversified technology and power configuration. And Trumpchi's other flagship model, the Trumpchi GS8, is also doing well, topping the list of autonomous midsize SUVs with a three-year guarantee rate of 71.32%. Moreover, in terms of sales volume, Trumpchi GS8 sales volume from January to September this year exceeded 43,000 units, a year-on-year growth of over 100%. Among them, two-engine series, which accounts for nearly 50% of sales volume, also increased by 3.0% compared with last month, with a cumulative sales volume of over 20,000 units, which is continuously on the hot market. Of course, under the support of Trumpchi M8, GS8 and other models, Trumpchi ranks among the top three independent brands with a three-year guarantee rate of 66.67%. Its comprehensive strength has also been recognized and trusted by the market and consumers.

As we all know, new cars are undoubtedly the best mace for major car enterprises to prepare for "gold nine silver ten", and Trumpchi is no exception. The "Twin Stars" Shadowcool and Shadowleopard blockbuster new cars have been launched successively.

To be specific, as the first product of GAC Trumpchi's transformation into a new energy technology enterprise, Shadow Cool has been officially launched on September 25. The car is built based on GPMA architecture, hybrid fuel, a total of three power options, 8 configuration models, the official price of the vehicle is 119,800 to 169,800 yuan, directly cure the difficulty in choosing a car. It is worth mentioning that, since the blind order of the car opened in July, half a month of orders exceeded ten thousand, and now the first month on the market sales are over four thousand, which shows the high popularity of the market.

Not only that, as the new engine of Trumpchi youth strategy, Yingku also actively plays with Generation Z to unlock more youth games. For example, it breaks the traditional model of new car launch by inviting Li Nian, Yang Li and other popular talk show celebrities to bring a press conference that is even more beautiful than talk show. Help film cool hot debut.

And set the global light friends to create the "formation" model, Shadow Leopard also officially launched the Galaxy fighter version, priced at 136,800 yuan, for the young people's first light run to bring a new trend choice. At the same time, in order to meet the needs of more young families, the Shadow Leopard hybrid version with the Jumang hybrid GMC2.0 system will be officially launched in late October, redefining the A-class hybrid car with the overall momentum of "fast, economical, quiet and smooth". At present, Shadow Leopard hybrid version of the real car has been in stores and accepted reservations, will unlock a more economical and practical sports light enjoy a new life for users. In addition, in order to continue to build up the "Gold nine, silver Ten" and defend the success of "Silver Ten", Trumpchi also launched the "Jilang Comes to the Car buying season in thousands of stores in hundreds of cities" carnival, including but not limited to a series of immersive car buying activities, such as in-store group buying, theme live streaming, street tour exhibition, outdoor activities for car owners, supermarket exhibition, new car test drive. As well as all kinds of preferential measures such as super 3-year zero interest, ultra-low 2-year down payment of 85 discount for purchase, up to 8000 yuan replacement subsidy, etc., combined with the preferential policy of halved national purchase tax, the threshold of the heart will be pressed again and again, just to let the majority of consumers buy the desired good car. It is reported that in the eight days of the National Day, orders for Trumpchi have exceeded 15,000 units, overfulfilling the sales target and becoming a bright presence in the National Day car market.

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At present, the development of the automobile industry has entered a new stage, the new energy revolution is reshaping the industrial pattern, and every automobile company is in the key node of the replacement of the old track. In the face of this situation, GAC Trumpchi will actively adapt to the carbon neutral strategy, comprehensively accelerate the transformation to a new energy technology enterprise, and intensify the research and development and application of hybrid and intelligent technologies. Adhering to customer experience as the center, adhering to high-quality development, and increasing full power, we will strive to get off to a good start in the fourth quarter and win the battle of 2022.

Source: Corporate press release
Keywords: Trumpchi
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