/ Zhaodong/October 28, 2022 Guangzhou -- BURTON's first crossover interaction with a game -- Hero board, Carry snow field
October 2022, For the first time, BURTON, the world's leading snowboarding brand, has launched a new co-branded line with one of the world's most popular competitive games, League of Legends.
League of Legends players in the battle limit output, in order to obtain the game victory of happiness and achievement; Skaters push the limits with difficult movements on the snow course, also for the thrill of the thrill, the two seemingly very different but have the same extreme sensory stimulation. Hero on board, Carry the snow! The cooperation aims to encourage young people to experience the passion of nature and skiing, so that more gamers can enjoy the common charm of esports games and skiing.
League of Legends, a competitive game developed by Riot Games, has become one of the most popular computer games in the world since its launch more than a decade ago. With hundreds of heroes in the game, it has won worldwide acclaim and reached the hearts of countless players. Jinx is a fiery personality in the game, while Ezel is a dashing explorer with iconic characteristics that are loved by both players and fans outside of the game. This co-branded collection, taking the classic League of Legends characters Jinx and Isorel into the product design, to bring a new style to the ski equipment.
This time launched a full range of men's and women's products, including snowboard, helmet, snow goggles, snow suit, hoodie and woolen hat, to create a comfortable wearing experience.Jinx is a fickle shooter in the game. The women's series is inspired by her weapon, the fishbone Rocket launcher, and her weapon is the embodiment of her madness. The product matches its signature purple-pink doodle with the ultimate skill to highlight Jinx's extremes. The Feelgood bidirectional board can gallop freely while taking into account the whole mountain skiing, taking the challenge to the extreme.
Izerel is a nimble archer and mage, and the men's series is inspired by his courage and resourcefulness, as well as the mysterious Wrath of Rema gauntlet. The product is matched with the blue and yellow color of its magic skills, which can highlight the hero's smart characteristics of daring to take risks. This series shows its ultra-high speed instantaneous power, and Blossom, a pure two-way snowboard, can reduce the impact force and obtain smoother sliding and bouncing experience.
BURTON, a leading brand in snowboarding, has been linked to League of Legends, one of the biggest IP's in the world. BURTON's vision is to make snowboarding and its culture accessible to more people, to get more people out and into the world. Feel the charm and joy of snowboarding culture and outdoor life. From Summoner Canyon to Snowworld, fighting alongside the heroes, Have as much fun as possible!The BURTON x League of Legends co-branded collection will be available for pre-order on BURTON's official Tmall flagship store at 8pm on Oct 31, and will be available online and offline on Nov 7.
League of Legends, launched in 2009 by Blockbuster Games, is one of the most popular competitive games in the world. The game is officially available in over 20 languages and millions of players log in every day. League of Legends is a leader in the MOBA genre, with two teams of five powerful heroes each battling to destroy the opposing team's base. The game combines speed and strategy with the adrenaline rush of an RTS game and the immersive elements of an RPG.
< /p>Year after year, League of Legends continues to break new ground in terms of gameplay and narrative, offering new experiences like K/DA, compelling stories like Guardians of the Stars and the Spirit of Lianwa, and technical balancing changes to keep the competition fair. Based on the Runeland worldview, the heroes of League of Legends have thrived in music, comics, other games, hand-held collections, board games, TV episodes, and more. The annual League of Legends Global Finals is the most-watched esports and one of the biggest and most popular events in the world.
