/PRZWT/Shanghai, March 14, 2024 - From March 6 to 8, the 2024 China International Fashion and Apparel Fair (Spring) (hereinafter referred to as "CHIC2024") was held in Shanghai. Yishang Town in our district organized a group to lead 8 high-quality fashion companies including Fragment Lovlife and Bosie to participate. District Standing Committee, District Government, and Linping New Town Song Yu went to the scene to visit the company.
"More than 1,700 fashion enterprises have settled in" "More than 40 famous clothing brands" "More than 30 top designers at home and abroad" "National clothing industry chain resource belt core" "Internationalized high-standard domestic top professional show"... Yishang Town's booth has laid out Yishang image display area, which points out the "highlight moments" in the town's nine-year development.
Each brand in the booth showcased knock-out products that can highlight the design level and high quality of their own brands, attracting visitors to the booth for consultation. "At present, more than 20 products independently developed involve all the operational aspects of brand management, which can improve the operational efficiency of enterprises dozens of times." Shop + provides digital and intelligent solutions for upstream, midstream and downstream merchants in the clothing industry. Longjing, founder and CEO, told reporters that nearly 50 customers come to inquire about products every day. As the only new Chinese-style enterprise participating in the exhibition in the town, Shijian attracted the attention of foreign exhibitors with its unique oriental charm. "Customers from Russia and other countries have exchanged contact information, and they are also very interested in other products of the brand." Shi Jian's staff said.
CHIC24 gathers 1,250 enterprises and 1,398 brands, and the number of regional clusters and professional markets is the highest in history. International pavilions and brands from 19 countries and regions take CHIC as the first stop to open the Chinese market. As an old friend of CHIC, this year is the eighth time that Yishang Town has organized a group to participate in the exhibition. "CHIC is the largest exhibition in the domestic clothing industry, covering enterprises in the whole industry chain, and the town cannot miss it. In the past exhibition experience, relevant enterprises have gained something in fabric procurement, channel cooperation, etc." The relevant person in charge of Yishang Town introduced that this year the organizers also organized a large number of foreign buyers to the exhibition for procurement, which is also a good opportunity for the town to integrate with international standards.
"We all came to the exhibition for free, but we got an excellent opportunity for the brand to appear, and our company sold hundreds of thousands of yuan of orders through this exhibition last year." In Longjing's view, Yishang Town, as a gathering place for the Linping fashion industry, has built a nationwide and international communication platform for the brand. The third-year-old light brand is in a critical period of laying out offline tactics. The brand founder said unapologetically: "If we hadn't organized a group with the town to participate in the exhibition, it would have been difficult for us to contact so many channel providers in the exhibition area of the corresponding category. Exhibitors from all over the world also gave us a lot of positive feedback." She settled in Yishang Town at the end of last year and calls all the brands in the town her "neighbors". "Far relatives are not as good as close neighbors! Yishang Town has gathered so many different types of companies, and we often get a lot of inspiration between talking about the world," she said.
"Shanghai is the fashion capital, and many overseas fashion agencies will be stationed in Shanghai. It only takes 40 minutes to arrive in Shanghai from Linping, which provides a good opportunity for us to connect overseas resources and increase institutional cooperation." According to the relevant person in charge of Yishang Town, Linping's superior transportation advantages have brought more possibilities for the development of the fashion industry. Linping Digital Smart City, where Yishang Town is located, has a three-rail intersection of subway, urban railway and high-speed rail. While seamlessly connecting with the main city of Hangzhou, it has built a one-hour three-dimensional modern transportation network in the Yangtze River Delta. Long Jing said with a smile: "Many potential customers have made an appointment with us to meet in Shanghai!"
As one of the eight trillion-dollar industries in Zhejiang Province, the fashion industry has been given a new era annotation and Zhejiang characteristics. The word "fashion" has an indissoluble bond with Hangzhou, and nearly 80% of the entire Hangzhou clothing industry is concentrated in Linping District. The fashion industry can be said to be the "old business" of Linping. There are a large number of clothing companies in the region, and thus the corresponding e-commerce and live broadcast industries have been extended. An industrial chain connecting upstream and downstream has been formed, breaking through to the beautiful economy.
In 2015, Yishang Town came into being in Linping with the core goal of building the main position of Chinese fashion brand has the voice over. During the 9-year growth period, the global layout of the town has accelerated. Last year, Yishang Town became a "world-class fashion town" jointly promoted by the China Textile Industry Federation, the China Fashion Association, the China Fashion Designers Association and the Linping District Government. Not only have small town brands such as Jiumuwang and Shijian frequently traveled to Paris, France to participate in international clothing exhibitions, but Evelyn's first overseas branch has also landed in Paris. Just these days, the exclusive research study for fashion enterprises organized by Linping Yishang Town, the China Fashion Association and the French Fashion Academy (IFM) is being held in Paris, France.
"At present, Yishang Town has planned a'global fashion industry vision 'blueprint, and has communicated and cooperated with European fashion industry professional institutions, associations, etc., to promote the rapid development of China's fashion industry. At the same time, the international fashion brand cooperation center has been located in the town, and plans to convene domestic and foreign fashion brands to conduct regular exchanges and mergers and acquisitions in the town, and combine the introduction and going out to create a new highland for the development of China's fashion industry in the future, and promote the high-quality development of the global fashion industry." The relevant person in charge of Yishang Town said.
Yishang, E-FASHION. This is the continuous integration and extension of art and fashion, digital and fashion. Fashion Linping will create infinite possibilities here. Taking Yishang Town as the carrier, Linping relies on the location advantage of the bridgehead between Ronghang and Shanghai to continue to deepen the innovation and exploration of the fashion industry. "Deeply promoting the integration of the fashion industry with international standards is an important part of the construction of the'New Center in the East of Hangzhou '. We will strive to create a new highland for the development of China's fashion industry in the future, and make every effort to build a global fashion ecological chain, so that the'New Center in the East of Hangzhou' will become a new fashion center." The relevant person in charge of Linping New Town said.
