/PRZWT/SHENZHEN, May 6, 2024 - As people's demand for quality of life continues to rise, traditional small-liter gas water heaters are struggling to meet the dual demands of modern living environments for energy efficiency and quality of life.
In this context, Linnei relied on his keen insight into consumer demand, followed market trends, and worked hard to develop a new 24L large-liter thermal product "whale ton ton ton"; and actively responded to the call of the "Promotion of Large-scale Equipment Update and Consumer Goods Trade-in Action Plan" issued by the state, participated in the "Value-for-New" IP activity created by Douyin Mall, and innovatively launched an offline "Trade-in" highlight market, combining online interactive topics, attracting many consumers to participate.
There are many bright spots, online and offline focus to start a new journey
On the occasion of the launch of Linnei's new hot "Whale Ton" on the Douyin platform, we are honored to invite well-known artist Zhang Tianai as the chief experience officer to jointly start the journey of replacing the giant whale wash; at the same time, in order to allow more consumers to understand and participate in the "trade-in" activity, Zhang Tianai was specially invited to record a video to help introduce the unique functions and advantages of "Whale Ton". Through the strong influence and communication power of the Douyin platform, the event was promoted to the hot topic list, which aroused heated discussion and attention on Douyin.
In addition, we also used Douyin's live broadcast function to carry out a number of online live broadcast activities. During the live broadcast, we invited professionals from Linnei to give a detailed explanation and demonstration of the product, and at the same time, we interacted with the audience in real time to answer their questions and concerns. This intuitive and vivid display method allowed consumers to have a deeper understanding and understanding of the product, and also added a certain degree of exposure to the event.
We created a "trade-in" market, with the theme of "innovation, value" as the event, so that everyone can experience the charm of old things rejuvenating. Once the event started, it attracted a large number of consumers and experts to clock in. Nearly 2,000 people participated in the replacement of old things, and exchanged water glasses, folding tables, books and other old things for new good things of the same weight.
This event has carefully set up 4 interactive areas, namely "large liters trade-in area, ignition value-added new area, quality comfortable wash-in new area, value-added new display area"; each area is cleverly integrated with the functions of Linnei's new products "24L surging water volume, upgraded 18L fire exhaust burner, constant temperature, energy saving and smooth washing, and upgraded nano chips", so that everyone can deeply experience the charm of Linnei's new products while participating in the new activities.
And through the perfect linkage of online and offline, we have jointly focused a lot of attention on Linnei's new product "Whale ton ton ton", and its topic has reached an amazing 11.991 million times on the Douyin platform.
The success of this event is inseparable from Linnei's deep strength and consumer trust in Linnei's products, as well as the strong support of the Douyin platform.
Looking to the future, Linnei leads the new fashion of home furnishing
In the future, Linnei will continue to uphold the concept of quality life, continuously innovate products and improve service quality. We look forward to reaching more in-depth cooperation with the Douyin platform to create a higher quality service experience for consumers and create a better home living environment. We firmly believe that in the near future, Linnei will also become the first choice for kitchen electric heating brands for more families, and easily enjoy the comfortable life brought by technology!
