/PRZWT/LISHUI, May 17, 2024 - When ancient rhyme and modern fashion meet, when technology and art combine, fashion expression collides with infinite charm.
Fashion and art collide to create an extraordinary show
Recently, Ai Lai's 2024 autumn and winter conference - "Feather Play" was held at the Guyan Painting Township Art Center in Lishui, Zhejiang.
Lishui Guyan Painting Township is named after the "Lishui Barbizon School", a unique painting series derived from Tongji Yan and Jiangnan ancient villages, a world heritage of irrigation projects. The newly opened Guyan Painting Township Art Center perfectly integrates its profound historical and cultural heritage and unique natural art atmosphere with architectural aesthetics. The gray main color of the building and the neat architectural lines present a simple urban feeling. While Ai Lai's fashion this season continues to explore the life and dress of urban women, the modern and minimalist clothing style coincides with this.
There is also no shortage of artistic expression in the show setting of this season's press conference. Ai Lai introduced a huge urban female sculpture art installation in the show for the first time. "She" lay on her side in the center of the show with a new posture of birth, and used shocking visual effects to lead out the spiritual core of this season's "Feather" press conference. "Women living in the city are also gazed at by the city, take off the identity and bondage given by the world, and use the new form to find their own growth rhythm."
At the same time, holographic projection is innovatively used on the show to connect the building with the show, and light and shadow are used to create an atmospheric and shocking show effect. In it, light and shadow change, allowing fashion and technology to collide with new and unique charm. With the combination of technology and art, an immersive and extraordinary viewing journey is created.
Brand spokesperson, Song Jia made a surprise appearance
Brand spokesperson Song Jia also appeared at the press conference, wearing Ailai's new 2024 autumn and winter down jacket, interacting with the audience and watching the show, and experiencing the down aesthetics created by Ailai with everyone.
Urban modernity, effortless fashion sense
Since its establishment 27 years ago, Ai Lai has been deeply involved in the women's down jacket category, and fashion decorates the appearance, which is also an expression of the heart. Adhering to the brand concept of "her down, free beauty", Ai Lai has never stopped paying attention to the practical needs and inner feelings of women's lives. The theme of this season's press conference is "Feather", which continues to explore and dig the female self of the brand. As expressed by the female sculptures in the show, Ai Lai believes that each she has her flowering period, and growing without being bound to her own rhythm is the beginning of a free life.
The 2024 autumn and winter brand focuses on urban women, focusing on the commuting, leisure parties, sports and other major scenes of women's life. Starting from their practical needs for clothing, it uses personalized blue and classic autumn and winter colors to form a whole series of products, covering new Chinese, sports style, minimalist style and diverse styles, showing confident and diverse female charm. Using elegant quilting and tailoring techniques, outline female curves, add silhouettes, deconstruction and splicing and other designs to create a soft and powerful winter style. At the same time, the brand pays attention to the polishing of quality, using high-quality down and textured fabrics, and exquisite detail design for different scenes, which greatly enhances the practicality of products and brings women a more comfortable and comfortable clothing experience.
This season, the shape and color series will be fully upgraded, and products with both individual fun and outdoor functionality will be created through special craftsmanship and technical fabrics and accessories.
In addition, this season, Ailai has also upgraded its men's down jacket product line, using neat tailoring and classic colors to create winter clothing that is both functional and fashionable.
