/PRZWT/Beijing, May 22, 2024 - The 25th China International Photographic Machinery Imaging Equipment and Technology Expo ("P & E 2024") will be held at the Beijing Exhibition Hall from May 10 to May 13, 2024. Fujifilm (China) Investment Co., Ltd.'s photo output solutions will be showcased at booth 0401 and outdoor exhibition space in Hall 4. High-quality and diverse imaging products accompany Chinese users to record their lives, share their emotions, and create a better daily life.
The Fujifilm QuickSnap disposable film camera is once again retro fashion. First released in 1986, the QuickSnap has been loved by consumers around the world. It not only comes with its easy-to-use, lightweight and low-cost practical attributes, but also the unique color of the film, the "ritual feeling" that needs to be processed to see photos, and the rich experience brought by the carefully designed "QuickSnap 1986 disposable camera gift box" make this film camera popular on the social platform "breaking the circle". The booth decorated with retro dark green on the spot at P & E this time was equipped with Fujifilm camera historical illustrations and QuickSnap vending machines, leading the audience to experience the film feeling to the fullest.
The portable and fast PrinCiaoSmart second-generation mobile phone photo printer has been on the market for 4 years since January 2020, and has gained the favor of many Chinese users. This year, the newly launched "Neem Purple" color scheme debuted at P & E, paying tribute to traditional Chinese aesthetics and colors. It is elegant and generous, and also has the meaning of "purple gas coming to the east". On site, you can also actually experience the second-generation mobile phone photo printer of Xiaoqiao Printing. Excellent image quality, diverse printing modes, fast wireless printing function and printing speed have become a powerful assistant for family, travel, parties and other scenarios. In order to give more users the opportunity to experience the joy of the product in depth, this year Fujifilm also launched the "Fujifilm Recommendation Officer" recruitment activity, inviting image enthusiasts to use the second-generation printer and QuickSnap disposable film camera to record life, express themselves, and convey the charm of physical photos and film photography. Fans are welcome to participate in the collection in the official Xiaohongshu account "Fujifilm" notes.
In addition to the retro fashion in the exhibition hall, this year the "Fujifilm Digital Imaging Workshop" opened again to the outdoor space of the Beijing Exhibition Hall, with two main areas: the ApeosPro C750 for Photo color digital multi-function machine for professional commercial use; the CX3240 creative double-sided photo printer and photo merchandise self-service printing solution for consumers.
In order to better support professional imaging users to meet market challenges, Fujifilm has specially brought the ApeosPro C750 for Photo color digital multi-function machine commercial solution, which combines high resolution, low cost and high productivity. At the same time, flexible print size and material selection bring a variety of Product Research & Development possibilities to the post-image workshop, helping to provide more personalized photo services to end users.
Fujifilm CX3240 creative double-sided photo printer debuted at the P & E exhibition in 2023. With the characteristics of thick paper printing (maximum gram weight 324g), special shape and material surface printing, and no-margin double-sided automatic printing, it can meet the needs of customized greeting cards, photo books, postcards, calendars and other value-added products and services. The audience who experienced the scene was endless, especially praised by young users who like personalized customized photos. This year, Fujifilm specially developed the CX3240 photo merchandise self-printing solution and debuted it at the P & E exhibition. The solution occupies a small area and does not require operators. It can be placed in tourist attractions, shopping malls, schools, stores, etc. The photo printing forms are rich and diverse. Consumers can instantly print out a favorite photo merchandise product through mobile phone self-service. The CX3240 photo merchandise self-service printing solution is expected to further expand the demand for photo consumption market, increase photo printing occasions, and promote the development of the photo printing market.
With the help of the P & E 2024 display platform, Fujifilm (China) is in close contact with professional users and consumers in the imaging industry. While launching its comprehensive imaging products and solutions, it listens to the actual needs of Chinese users and explores opportunities for joint development with Chinese partners. In 2024, on the occasion of the 90th anniversary of the establishment of Fujifilm Group, under the group mission of "Bringing More Smiles to the World", Fujifilm (China) will continue to launch high-quality new products and solutions to take pictures and convey smiles.
