/PRZWT/Chengdu, May 29, 2024 - On May 27, 2024, at the Phoenix Mountain Sports Park in Chengdu, Honor held a new digital series launch event and officially launched the Honor 200 series. With the blessing of Honor AI technology, the new Honor 200 series has been further innovated and upgraded in imaging, eye protection and other aspects, bringing many pioneering technical solutions to the industry. At the same time, thanks to the application of a number of self-developed and first-time technologies, the new Honor 200 series has achieved comprehensive advancement in screen, battery life, system and other aspects, and continues to lead the industry's innovation direction.
Adhere to the benchmark SLR, Honor leads the new style of portrait photography with AI innovation
Honor adheres to the field of mobile imaging, based on the core needs of consumers for mobile imaging innovation, focuses on polishing its own imaging technology, improves imaging quality through computational optical technology, and firmly moves forward along the value proposition of benchmarking SLR. In the previous generation of Honor 100 series, Honor achieved a SLR-level photo experience. On the Honor 200 series, Honor has studied and explored portrait aesthetics and artistry more deeply, and constantly explored new heights in the field of mobile imaging.
The combination of AI technology and imaging technology is an inevitable trend. Paris Yagu Photography Studio, which has a history of nearly a century and is known as the "Legend of Light and Shadow", has been actively looking for opportunities to combine with innovative technology, and the glorious AI technical strength and achievements in imaging have been recognized by the industry. Based on the combination of technical direction and aesthetic concept, the two sides have achieved the integration of AI technology and the century-old legend of light and shadow.
The teams of Honor and Yagu disassembled and analyzed the light and shadow information of nearly 10,000 Yagu classic photos, and deduced the industry-leading light and shadow enhancement channel algorithm. By analyzing the characteristics of different light and shadow scenes, the optimal light and shadow optimization strategy was designed, highlighting the three-dimensional, spatial and artistic sense of portrait light and shadow. The Honor AI light and shadow photo portrait engine was born. With 50 million three main camera photo camera, the Honor 200 series broke through the limitations of the current mobile imaging field with strong soft and hard coordination capabilities, opening up a new arena for the industry to enable mobile imaging technology by AI.
Comprehensive breakthrough in product experience, balanced power to lead the mid-to-high-end track
Thanks to Honor's strong R & D strength and rich technical reserves, the Honor 200 series has not only achieved breakthroughs in imaging technology, but also brought many surprises in the fields of screen, battery life, performance, and system.
In the field of eye protection screens that lead the development of the industry, the Honor Oasis eye protection screen of the Honor 200 series has once again achieved a major upgrade of the eye protection function. The Honor 200 series not only continues the dual certification of TÜV Rheinland Stroboscopic Free and TÜV Rheinland Global Eye Protection 3.0, and combines AI technology on the basis of leading technologies such as 3840Hz UHF PWM dimming, natural light eye protection, and natural color display. Combined with AI technology, the industry's first personalized sleep aid display continues to lead the new era of AI personalized eye protection. At the same time, Honor said that as the only healthy China in the mobile phone industry - a member of the Visual Health Technology Innovation Alliance, it will join hands with industry partners to build an eye protection ecological oasis and fully promote the development of the visual health industry.
In terms of battery life experience, the flagship Qinghai Lake battery was first distributed to the Honor digital series, and the ultra-high energy density was increased by 5.56% compared with the previous generation graphite system. The battery capacity easily surpassed the congeneric product. With the 100W + 66W super fast charging combination, the battery technology of the Honor 200 series and the charging architecture led the same gear.
In terms of chip configuration, the Honor 200 series adopts the flagship dual-core design. Take the Honor 200 Pro as an example, it is equipped with the third-generation Qualcomm Snapdragon 8s chip, which has super collaborative computing power and generative AI ability, ensuring strong performance output. Another flagship Honor self-developed radio frequency enhancement chip C1 + of the same style can be enabled by platform-level AI to achieve signal self-learning and tuning, improve cellular communication acceptance and transmission benefits, and bring a stronger communication experience to users. With the combination of the two, users can easily enjoy an excellent experience that far exceeds that of similar products in different scenarios such as daily applications and game operation.
At the system experience level, the Honor 200 series is equipped with MagicOS 8.0 intelligent system, based on "human-centered" platform-level AI technology, to achieve all-round breakthroughs in human-machine interaction, connected office, and safe use of machines. Through functions such as arbitrary doors, smart capsules, and trust rings, users are provided with a more intelligent, safe, and convenient full-scene experience.
Focusing on consumers and adhering to long-term doctrine, Honor has steadily achieved "from leading to leading"
The outstanding performance of the Honor 200 series is inseparable from Honor's insistence on "consumer-centric" concept. Since its establishment, Honor has been committed to using innovative technology to benefit consumers, while adhering to long-term principles and investing in the future with high-intensity R & D. Thanks to its sufficient technical reserves, Honor can continue to launch highly competitive products, and consolidate its position as a leader along the way.
Accumulated, Honor's market performance has been making great progress. According to IDC data, in Quarter 1 of 2024, Honor's shipment share in China's smartphone market was 17.1%, ranking first in the domestic market. At the same time, Honor's European market sales rose by 155% year-on-year. China's Honor is gradually becoming a "world glory".
The Honor 200 series maintains the leading position of the Honor digital series in the mid-to-high-end market with its comprehensive leading image, screen, battery life, performance and system experience. As the AI mobile phone wave approaches, Honor is moving towards the goal of becoming a global iconic technology brand at full speed.
