From May 28 to June 7, 2024, the grand event of the global printing industry --- Druba Printing Technology and Equipment Exhibition (referred to as Druba Printing Exhibition) was grandly held in Düsseldorf, Germany. After eight years, Druba Printing Exhibition once again brought together global attention, and HP Indigo made a strong appearance with its cutting-edge printing technology. At the beginning of the exhibition, HP announced a global long-term strategic cooperation with Canva, the world's leading integrated visual communication platform, to provide Canva's 185 million MAU users with an unprecedented one-stop service and experience from design to printing.
HP Indigo will showcase eight intelligent production lines at the drupa printing exhibition, covering a comprehensive portfolio of production solutions and automation technologies for the commercial printing, labeling, flexible packaging, folding cartons, corrugated packaging, signage, display objects and decoration industries. HP Indigo showcases its latest breakthroughs and achievements in the printing field at the exhibition with its outstanding technical strength. Visitors will have the opportunity to experience the technological innovation and product charm brought by HP Indigo.
HP's partnership with Canva is designed to benefit both HP print service providers and the global Canva community. By offering localized print service options, both parties provide a flexible, convenient, and sustainable print experience to a broader customer base, allowing every visual content creator on the Canva platform to seamlessly design and print in one fully integrated system. This long-term partnership will enable Canva users to design content as they please and print it anywhere, while ensuring a flawless presentation of quality and authenticity. "This partnership will bring significant strategic value to both parties and drive customer growth," said Cliff Obrecht, Canva co-founder and chief operating officer.
Under the agreement, Canva will leverage HP's global presence in industrial and large-format printing to drive growth for HP's print service providers. Canva recently launched a new subscription program, Canva Enterprise Services (Canva Enterprise), designed to meet the growing design needs of large enterprises. As part of this long-term partnership, HP is one of Canva Enterprise Services' first customers and will fully deploy the service, enabling HP's global marketing and sales teams to efficiently create, collaborate and publish visual content in a secure environment, making it easy for teams to create impactful visual content and dramatically enhancing team collaboration.
Haim Levit, global senior vice-president and president of industrial printing at HP, said: "HP's partnership with Canva demonstrates our strong commitment to working together at scale. We are encouraged by the exceptional performance of Canva Enterprise and look forward to enhancing our team's design productivity by removing barriers to large-scale visual content creation. Together with the latest innovations in HP software, we are leading the industry forward in delivering a more sustainable design and print experience for our users."
It is worth mentioning that the cooperation between HP and Canva also reflects the mutual pursuit of sustainable development. By promoting localized production, we are committed to providing high-quality design materials while reducing our environmental impact.
To learn more about HP and Canva at DRUPA 2024, please visit HP Industries' official LinkedIn account: HP Digital Print. You can also experience HP's innovations firsthand at DRUPA 2024 in Hall 17 of Messe Düsseldorf.
About HP Inc.
Hewlett-Packard Company (NYSE: HPQ) is the world's leading technology company, empowering users with innovative solutions that enable everyone to enjoy a better technology and life. With operations in more than 170 countries around the world, HP offers a broad portfolio of innovative, sustainable products, services, and subscription services for personal systems, printing, 3D printing, hybrid office, gaming, and more.
About Canva Paintable
Founded in 2013, Canva Drawable is an online visual communication and collaboration platform with a mission to empower the world of design. Canva's simple drag-and-drop user interface and extensive library of templates cover everything from PowerPoint, documents, websites, social media graphics, posters, clothing to videos, and more. There are also a large number of fonts, images, illustrations, videos and audio materials, allowing anyone to create beautiful works based on their ideas.
