/PRZWT/SHANGHAI, May 31, 2024 - In January 2022, Rongsheng Refrigerator launched the "Energy-saving Forest Plan" for the first time, and together with the SEE Foundation, committed to planting 30,000 shuttles in the Alxa area in the name of users, and issued an initiative to the industry and society: adhere to technological upgrades, low-carbon production, energy conservation of products, and be a "pathfinder" for low-carbon energy conservation in the home appliance industry! In 2024, Rongsheng Refrigerator joined hands with the SEE Foundation again to donate shuttles to Alxa, building a green barrier for the desert.
Rongsheng's "Energy-saving Forest Plan" has achieved a win-win situation for the interests of enterprises, society and users, and jointly built a new value system. The planted shuttle took root in the desert and formed oases, which not only let the outside world see the social responsibility of Rongsheng Refrigerator as an industry leader, but also strengthened the confidence of Rongsheng Refrigerator to return to society through low-carbon innovation, create value for users, and lead the development of the industry.
The development momentum of the recycling industry
For a long time, the development and maturation of the home appliance industry has left the promotion and leadership of small enterprises, especially leading enterprises. Especially in the refrigerator industry, Rongsheng has not only built a "quality, brand and technology "-driven sustainable development path for the refrigerator industry for more than 40 years, but also built a sustainable development new momentum for the industry through the" green environmental protection and low carbon "business philosophy.
As early as 1995, Rongsheng refrigerator "fluorine-free technology" passed the technical achievement appraisal of the National Science and Technology Commission at that time, and was awarded by the Multilateral Fund of the United Nations "Montreal Protocol". Since then, Rongsheng refrigerator has successively developed "fluorine-free energy-saving refrigerator technology" and "hydrocarbon substance replacement chlorofluorocarbons manufacturing system engineering" and other achievements, and won the second prize of the National Science and Technology Progress Award. In 2006, Rongsheng refrigerator BCD-209 products won the "Energy-saving Star Award" jointly awarded by the United Nations Development Programme and the Global Environment Fund.
This series of scientific and technological achievements and products shows that Rongsheng, as a leader in energy-saving technology in China's refrigerator industry, has laid a solid foundation for China's energy-saving leadership in the global refrigerator industry. Just in 2021, the United Nations Development Programme officially named Rongsheng refrigerator again, saying that its replacement and upgrade in refrigerator production foam technology has led China's cold industry to develop in a low-carbon and environmentally friendly direction.
In recent years, Rongsheng's energy-saving refrigerator series products have pushed energy-saving technology to new heights in the world. Some refrigerators use a new foaming technology production line, the inner wall thickness is only 33 mm, the internal space is expanded by 20%, and the comprehensive power consumption is only 0.86 kWh/24h. According to the appraisal report of the China Household Appliances Research Institute, the temperature layer of these products is 44% thinner than that of traditional refrigerators, but the thermal insulation effect is better and the comprehensive performance is excellent.
In addition to leading in energy-saving and low-carbon technology, Rongsheng refrigerator has also focused on the scene and quality development transformation of Chinese families in recent years. Rongsheng refrigerator leads a new round of scene-based consumption boom with embedded integrated product solutions: from Rongsheng 605WILL borderless refrigerator, to Rongsheng 506 double net Pro flat-embedded refrigerator, to Rongsheng 508, 518 double net flat-embedded refrigerator, and the 560WILL fresh-raised flat-embedded refrigerator listed this year, which not only continues to promote the industry from passive fresh-keeping to active fresh-keeping comprehensive reform, but also up the consumption trend of ante flat-embedded era.
Reconstructing the user's value chain
The most obvious manifestation of enterprise value is to win the continuous trust and word-of-mouth of users. Especially for Rongsheng Refrigerator, the development of more than 40 years cannot achieve sustainable development without the recognition and support of users. It can be said that a value-driven system has been established between Rongsheng Refrigerator and users, and now Rongsheng is still reconstructing new links of user value through model and technological innovation.
Through continuous technological and product innovation, Rongsheng Refrigerator has taken the lead in building endogenous and differentiated competitiveness in the industry, finding new driving capabilities for high-quality development for enterprises; with leading enterprises in the industry and market, Rongsheng Refrigerator actively promotes the implementation and application of its scientific and technological achievements and technical standards in the industry, creating industry development and leading consumer trends. Ultimately, based on its leadership in the industry and market, Rongsheng actively responds to the trend of mainstream consumer quality upgrading, solves user pain points and creates new lifestyles and life concepts, and realizes leadership in active fresh-keeping technology and flat-embedded technology.
Especially in the process of the "Energy-saving Forest" project, users not only receive green, low-carbon and energy-saving products from Rongsheng refrigerators, but also fully participate in the green public welfare undertakings of society through Rongsheng refrigerators, opening up new cognition and the world. The national low-carbon strategy, as well as the enterprise's green technology, resonate with the user's low-carbon life at the same frequency. From the original "Rongsheng Rongsheng, Quality Wins" to the "Rongsheng, Quality Assurance" in the past 10 years, and then to the "Quality Rongsheng, Health and Fresh" released this year, what has changed is Rongsheng's continuous innovation of technology and iterative products, and what remains unchanged is Rongsheng's perseverance to meet user requests.
Ultimately, this also allows Rongsheng to continue to gain the trust from users. As a "phenomenon" product in the industry, Rongsheng 506 Double Net Pro Flat Insert Refrigerator became the industry when it was launched, and its sales volume topped the industry TOP1 for 6 consecutive months from July to December 2023. From January to April 2024, it will continue to top the chart refrigerator single product sales TOP1. In addition, Rongsheng 518 Double Net Pro Flat Insert Refrigerator, Rongsheng 508 Double Net Flat Insert Refrigerator, etc. are also in the industry TOP10. This also shows again that the green and low-carbon development of the enterprise will not only help the implementation of the national "double carbon" strategy, but also gain recognition from users, and realize the economic, social and user benefits of the enterprise.
Take corporate social responsibility
As the industry leader, Rongsheng refrigerator has been practicing corporate social responsibility, highlighting corporate social responsibility, and realizing the integration and coordination of corporate development and social development in the past 40 years.
It is reported that in the process of planting Haloxylon trees in Rongsheng refrigerators, it not only restores the local ecological environment and contributes to the green and low-carbon development of the entire country, but also brings new economic income to local residents, achieving a win-win development of ecology and economy. It is understood that mature Haloxylon trees can be grafted with crops such as Cistanche, Lock Yang, and convert natural resources into economic value, eventually forming a scale and industrializing development.
Of course, this is just a microcosm of Rongsheng Refrigerator's contribution to the transformation of society's green and low-carbon development. During the company's 40-year development process, Rongsheng Refrigerator has not only pursued green, low-carbon and energy conservation and environmental protection in Product Research & Development, but also achieved "green full coverage" in every aspect of the company's operation: through the use of advanced production processes and materials, energy consumption and environmental pollution are reduced; product packaging and recycling are emphasized to ensure that every product is green and environmentally friendly; and users jointly launch the "Energy-saving Forest" project to drive and influence more Chinese families to practice green life.
As we all know, corporate social responsibility refers to the enterprise in creating profits at the same time, but also to bear the responsibility of consumers, communities and social environment, emphasizing the value of the enterprise in the development process of human attention, the environment, consumers and society contribution. In this regard, focus on refrigerators for more than 40 years, Rongsheng not only took the lead in the implementation of corporate social responsibility, but also with its own industry leadership to drive more companies to assume social responsibility.
As the relevant person in charge of the SEE Foundation said, in recent years, Rongsheng's participation not only reflects the sense of corporate social responsibility, but also inspires the public's enthusiasm for environmental protection. This innovative cooperation model promotes the rapid development of the project and sets an example for building a green home.
