The grand occasion of China International Bakery Exhibition: Baking elites gather at New Iris to draw a new chapter in baking aesthetics

2024-06-05 18:50 0

/PRZWT/SHANGHAI, June 5, 2024 - From May 21 to 24, 2024, the new Rios, a 15-year-old local Chinese brand of blast stove ovens, will participate in the upcoming 26th China International Baking Exhibition at the Hongqiao National Convention and Exhibition Center in Shanghai. At that time, the new Iris will be on the same stage as the world champion baking master to present a feast of baking art.

Since its establishment in 2009, New Iris has been focusing on providing professional and stable baking equipment. The brand redefines the oven with "stability". Its slogan "Oven in one step, stable play every time" highlights its commitment to providing complete solutions for the baking field. Through continuous innovation and technological improvement, New Iris has become one of the leading enterprises in the domestic private house baking equipment industry.

"China International Bakery Exhibition" is the world's leading bakery products and services exhibition, attracting leaders, professionals and practitioners from many countries and regions around the world. The exhibition is not only a platform to display the latest baking technologies and products, but also an important window to promote exchanges and cooperation between domestic and foreign baking enterprises and explore new market opportunities.

Since its inception in 1997, "China International Bakery Exhibition" has become the Asia-Pacific preferred international trade exhibition platform serving the entire industry chain of the baking industry. The scale of this exhibition is a record high, with an exhibition hall area of 320,000 square meters, more than 2,200 exhibitors, and more than 400,000 professional visitors from more than 130 countries and regions around the world. This is not only a digital achievement, but also a manifestation of the strength and influence of the exhibition.

First, the world champion baking masters gather to trigger a baking boom

At this exhibition, New Iris invited a number of baking masters who enjoy the reputation of world champions, including the German Munich Bread World Champion Forestry Strong, who is also the first Chinese baking quadruple crown, as well as Xu Weinan, the head of the Wheat Ripe Baking Academy, Zhou Bin, the pioneer of Chinese art bread, senior technician Wang Pengfei, and Feng Yingjie, the champion of the 2022 Baking World Cup (China). They will have a wonderful baking display at the exhibition site. This time, the specially arranged baking master appearance is not only to demonstrate New Iris's pursuit of high standards and high technology for baking products, but also to reflect the spirit of New Iris's pursuit of excellence. Just like the Chinese Baking Quadruple Crown Forestry, with his outstanding skills and enterprising spirit, he has won many championships in various competitions, including the French World Bread Competition, the Italian International Baking Cup City Bread Competition, and the German IBA World Bread Championships. Every time he participated, he won the national trials by absolute advantage, and has long established a lofty position in the baking industry. He is affectionately referred to as "Brother Shui" by industry insiders.

However, for him, these honors are not the end, but the starting point of constantly challenging himself. He knows that in this ever-changing era, only by constantly learning and actively innovating can he be invincible in the industry. Therefore, he always has a humble and studious attitude, constantly pursues technical excellence, and looks forward to continuous breakthroughs and higher achievements in the future.

The participation of these baking masters will add infinite highlights to this exhibition. Their professional skills and excellent experience not only present a wonderful baking display for the audience, but also provide rare learning opportunities for peers and enthusiasts in the industry. In the interaction with these top masters, the audience will have the opportunity to learn about the latest trends, technological breakthroughs and innovative applications in the baking field, which will stimulate more baking ideas and inspiration. In addition, the stories of these baking masters will also become a vivid embodiment of the new Iris brand spirit. Their persistent pursuit and enterprising spirit coincide with the new Iris "stable" and "excellent" concept, highlighting the brand's pursuit and persistence of quality and technology. Such shared values will surely deepen the emotional resonance with the audience and further establish the new Iris leadership position and brand perception in the baking industry.

Chen Tangtang, founder of New Iris, said: "We are honored to invite these world champion baking masters to participate in the exhibition, and walk with the champions, not only to recognize the strength and influence of our brand, but also to bring an unprecedented baking experience to the audience. We believe that through this exhibition, we can inspire more people to love and explore the art of baking."

Second, the E5 small stable oven was officially unveiled, helping baking players to create a private baking business

At the 26th China International Bakery Exhibition, the new Iris will launch a new iteration of the baking player-grade household oven - the "E5 Xiaowan" oven, providing a new baking experience for the majority of baking enthusiasts.

This thousand-yuan high-performance wind-flat integrated oven integrates multiple functions such as blast stove, open stove, air frying, fermentation box, spray, etc. It realizes a multi-purpose machine, saves a lot of space for users, and also allows users who pursue baking to experience a professional-grade wind-flat integrated oven.

Because of this, the "E5 Xiaowan" is not only an all-round choice for baking players, but also an ideal choice for kitchen "face control parties". Specifically, the E5 Xiaowan has a wealth of functions, with an adjustable temperature range from 20 ° C to 280 ° C. It is suitable for various baking needs, and there is no need to purchase an additional air fryer. Its 40-liter large-capacity design, 4 layers of baking at the same time, saves time and is convenient. The inner tank is made of 304 stainless steel, which has no glass fiber composition, making it safer and more durable to use. With it, fermentation becomes easy and worry-free, and it can also be used by 24-hour appointment, providing you with a more convenient baking experience.

Chen Tangtang, founder of New Iris, revealed that the original intention of "E5 Xiaowan" was to meet the needs of mothers who love baking and are willing to share like her. She believes that Bao Ma is by no means an obstacle to self-realization, but a spirit of never giving up. Therefore, New Iris is committed to creating professional-grade ovens in the private sector, so that mothers who are interested in starting a baking career while accompanying their children have a more ideal choice.

III. Leading technology sets a new benchmark for baking, and the new Iris oven wins the Innovation Award

At this exhibition, the "E5 four-in-one oven" owned by New Iris won the "Bakery China Innovation and Innovative Product Award", once again demonstrating its technical strength and innovation capabilities.

As one of the well-known exhibitors in the field of baking equipment, New Iris has been committed to continuously optimizing its product technology. After 15 years of development, we have established a complete baking product system, including blast stove, open hearth, fermentation box, dough blender, chef machine, automatic face plaster, and baking accessories. At the same time, we have also passed ISO9001 quality management system certification and obtained a number of national patent certificates, providing a strong guarantee for product quality and innovation.

The new Iris E5 four-in-one oven, which won the "Bakery China Innovation and Innovative Product Award" this time, can be called a major innovation in the field of baking equipment. The product won unanimous recognition from the judges and the audience for its excellent performance and advanced functional design. This oven not only has stable temperature control and uniform heating effect, but also has a variety of baking modes and intelligent control systems, bringing users a more convenient and efficient baking experience.

Looking to the future, New Iris will continue to adhere to the brand concept of "stable" redefining good ovens, and is committed to providing baking equipment with stable performance and more innovative solutions for the baking field. We look forward to integrating different technologies, resources and advantages in the industrial chain with exhibitors through the 26th China International Baking Exhibition, so as to inject more vitality and motivation into the development of the baking industry. We sincerely invite more practitioners and enthusiasts to participate, experience the charm of baking art together, and visit the New Iris booth with us during the exhibition to share the feast of food and skills! (Zhang Qiang)

Source: Corporate press release
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