/PRZWT/FOSHAN, July 18, 2024 - FamilyMart opened its first six stores in Foshan on July 10. This is another new city where FamilyMart has entered this year after Nantong and Changzhou, indicating that the pace of opening up new areas of FamilyMart convenience stores is accelerating.
Foshan 6 stores open together, opening to release super benefits
The opening of the first batch of stores of Foshan Family Convenience Store this time has made a stunning appearance in the form of six stores. The six stores are Zhonghai Jincheng Garden Store, Zhongying Plaza Store, South China International Financial Center Store in Nanhai District, Midea Headquarters Store in Shunde District, Ronggui Street Education Road Store and Huayuan East Road Store in Chancheng District. The Family Convenience Store will provide local consumers in Foshan with a rich variety of high-quality products and a beautiful consumption experience.
On the opening day, the six new stores were crowded with customers. Residents have purchased value-added goods, including high-quality fruits, dairy grains and oils, and daily drinks. The original value of 364 yuan was limited to 88 yuan New City Gift Pack, which contained shopping bags and T-shirts with Foshan imprints, as well as dozens of snacks such as Wang Xiaoluan's tiger skin and chicken feet, Huang Feihong's spicy peanuts, Huafeng cheese-baked lobster noodles, and hand-held electric fans, travel sets, etc. Residents who did not grab the 88 yuan limited gift package were also very satisfied with the "75% off" discount for the audience. In addition, some residents were also pleasantly surprised to buy Foshan specialty blind cakes and Foshan's locally produced and brewed tempeh-flavored Baijiu-Shiwan Jade Ice Grill, seafood. Every customer who comes to the store comes home full of goods.
In addition to the special products and great value promotions, the Family convenience store also invited the local lion dance team to open 6 stores for the family to add happiness. At the same time, knowing that Foshan is the main birthplace of southern martial arts, the Family convenience store specially invited the local Hongsheng martial artist in Foshan to present the Lingnan boxing method "Cai Li Buddha Boxing" to everyone, which means that the Family convenience store has entered Foshan to show its fists and feet, and relies on solid "martial arts" to develop the Foshan market.
Home has a good neighborhood, Foshan residents usher in a new chapter of convenient life
"FamilyMart is a beacon of the city. Its rich and high-quality products, flexible marketing strategies and innovative business model enhance the shopping experience of consumers. It is a good neighbor for community residents," said You Renhong, chief brand operation officer of FamilyMart.
The "five meals a day" consumption scene launched by the Family Convenience Store meets the different consumption needs of consumers at different times. The comprehensive upgrade of the sub-brand hot gas stove, Honey Roaster, Paike Coffee, and EMO late-night canteen truly brings instant satisfaction and fireworks to consumers; moreover, the Family Convenience Store has been promoting digital transformation since 2014. Not only has the logistics and distribution been upgraded, but the online mall and digital membership system promoted by stores have also extended the business scope of convenience stores from a single store to the cooperation between online and offline. In addition, the whole family has conveniently optimized the membership system and improved the perception of member value, such as enhancing the annual membership fee and supporting more discounts and exclusive services, including full-court discounts, welcome packages, and customized raffles.
According to iiMedia consulting data, 55.1% of consumers said that there are not enough convenience stores nearby. The new city development strategy of Family Convenience Store is a smart move to meet consumer demand. It is understood that Family will continue to promote rapid development in the local area in the future, and plans to open more stores by the end of 2024. Let's wait and see.
