/PRZWT/Guangzhou, July 22, 2024 - Recently, the 22nd Guangzhou International Professional Lighting and Audio Exhibition was grandly held at the Canton Fair Complex, attracting nearly 110,000 professional visitors to visit. As a leader in the global professional audio & video field, HARMAN Professional brought its 10 brands to the exhibition site again with an innovative posture. This time, HARMAN Professional carefully created a multi-scene theme area, which deeply integrated the multi-innovative product matrix with the real-life experience, so that the audience can feel the infinite charm and excellent strength of HARMAN in the field of professional audio, video, lighting and intelligent control. During the exhibition, Harman Professional also held new product launches and Harman Professional Bright Night, which fully demonstrated the strong industry influence of Harman Professional.
Keep pace with the times to create a multi-scenario overall solution
At this Guangzhou exhibition, HARMAN Professional has carefully divided the exhibition area, creating 13 unique theme areas including KTV display area, G/HYBRID box, line array area and software all-in-one machine interaction area, showcasing customized and diverse product matrices for KTV entertainment, theme parks, educational facilities and other venues. It is worth mentioning that HARMAN Professional has abandoned the traditional form of exhibition. By creating a real use scene in the exhibition hall, the audience can experience the party atmosphere in the G/HYBRID professional entertainment flagship new product audition room, watch live performances on the AKG + Martin stage, and experience the excellent pickup ability and stage performance of AKG professional microphones. Let the product "come alive" and let the feeling "materialize", Harman Professional is committed to allowing more users to experience the unique style of the product immersively.
Among the products appearing at the Guangzhou exhibition this time, the JBL Entertainment G/HYBRID series products that won the Red Dot Design Award in 2024 have attracted many people's attention. As a brand-new product developed by JBL Entertainment after entering its second decade, G/HYBRID integrates HARMAN's global high-precision R & D resources and North American production advantages, representing the current advanced sound reinforcement technology level. It not only conforms to the trend of today's entertainment market entering the KTV + era, but also can meet the needs of various usage scenarios such as singing and Party K. Not only that, HARMAN's professionally created bar series products, fixed installation solutions and other products have been adjusted and upgraded for use scenarios, demonstrating HARMAN's in-depth understanding of consumer needs in different segments. In addition, HARMAN also released the JBL Professional Venue Synthesis (VS) 3D acoustic simulation software during the exhibition. As a new generation of HARMAN Professional software products, VS adopts a more intuitive user interface and a more advanced acoustic engine, which allows system designers and engineers to more conveniently and accurately predict the sound field coverage and mechanical configuration of the JBL sound reinforcement system and assist them in their daily work. The software system represented by VS not only shows HARMAN Professional's in-depth exploration in the vertical audio field, but also outputs the overall solution of sound, video, lighting and intelligent central control to customers, which fully reflects HARMAN's strength in creating a more comprehensive professional experience.
Mutual benefit and win-win results, moving towards a bright future together
Outside the exhibition, at the wonderful HARMAN Professional Bright Night, a number of HARMAN professional celebrities delivered speeches, and multiple brands such as AKG and JBL Professional gathered together to bring an immersive show of music and lighting. Several rounds of raffles and games were held at the scene, which brought the atmosphere to a climax. HARMAN Professional and its partners jointly created a wonderful night full of passion and shocking sound and light effects. The concurrent holding of the National Dealer Conference further solidified the relationship between HARMAN Professional and its partners. Together, HARMAN Professional and its partners jointly explore the market prospects and move towards a brighter future.
Through this exhibition, HARMAN Professional not only showcased its technical strength in the fields of acoustic simulation, speakers, sound reinforcement systems, etc., but also more realistically demonstrated how the brand meets the needs of professional users in different application scenarios. This fully demonstrates HARMAN's strong product strength and HARMAN Professional's brand style of forging ahead and pursuing excellence. In the future, HARMAN Professional will continue to rely on its own innovation strength to launch professional products adapted to multiple scenes, injecting new vitality into the professional audio & video field.
