/PRZWT/SHENZHEN, July 23, 2024 - At 14:30 on July 17, TCL's third-generation art TV A300 series was officially launched. Among them, the A300 Pro is equipped with B & O stereo, with a total of 65/75/85 three sizes, and the starting price is 8999 yuan, 11,999 yuan and 15,999 yuan respectively. The A300W without Soundbar, which has four sizes of 55/65/75/85, is priced at 4999 yuan, 6999 yuan, 9999 yuan and 13,599 yuan respectively.
The TCL A300 series creates products based on the actual needs of users, and unlocks a smart and comfortable lifestyle with artistic innovation and surprising functional experiences.
Light: Like the real picture frame is light and simple, TCL understands the aesthetics of home improvement in the new era
Traditional "big schoolbag" TVs are not only bulky and lack aesthetics, but also prone to sanitary dead ends that are difficult to clean, which is also the reason why thin-body TVs with flat backs have become very popular in recent years.
So TCL gained insight into the pain points of users in the TV market and upgraded to create the TCL A300 series of art TVs in line with the trend. This TV adopts a flat and thin picture frame design, and the thickness of the whole machine is only 27.9mm, which is equivalent to the diameter of a one-dollar coin. Thanks to the design of the pure flat back plate, the TV is as thin as a picture frame from any angle, and can be seamlessly attached to the wall. Not only that, the TCL A300 series also adopts an integrated design of the whole machine, without any peripherals, saving space and reflecting a simple and fashionable high-end aesthetic.
For modern home furnishings, the moonlight white color scheme of the TCL A300 series and the soft curve of the moon arc, coupled with the classical Doric Roman pattern design, bring romantic aesthetics to everyone, and match with various home decoration styles, simple and elegant. At the same time, there are three magnetic picture frames of Twilight Evening, Dawn Wood and Mint Green, each of which brings a different visual romantic encounter.
Ling: Life is not limited to the living room, any scene can enjoy a light life
In recent years, art TVs have become more and more popular with consumers due to their unique aesthetic value and innovative functional design. As a leading global TV brand, TCL is not only the leader of large-screen and Mini LED TVs, but also the pioneer of art life! In order to better realize the integration of life and art, TCL's third-generation art TV A300 series is equipped with a smart floor rack, which consists of three parts: an easel base, a smart universal wheel, and a DIY inspiration shelf.
With the smart floor rack, Art TV completely breaks through the constraints of space, and users can freely move the TV to any position in the home. For example, practicing yoga on the balcony to drive away the fatigue and boredom accumulated over the week, at this time the TCL A300 series can become a one-to-one yoga teacher, helping users become one with nature in soothing music. Or arrange an exquisite party at home, invite friends to catch up and chat, and cooperate with the art TV TCL A300 series to feel the peace of life together.
When the senses and art meet, the TCL A300 series TV is like a flowing art gallery in the home. Whether it is in the bedroom, dining room, balcony or bathroom, it can be perfectly integrated, making every corner full of art. With the only art TV in this industry that can walk freely, you can escape the hustle and bustle of the world and immerse yourself in the exclusive relaxation realm.
Painting: Custom art paintings, TV enters the AI era
Humans have entered the AI era, and TVs should also have AI attributes. The TCL A300 series is the first art TV in the world to be equipped with a large model of Ai painting. It has the function of creating Ai Art famous paintings. Users only need to set 3 keywords, and the system can automatically generate an exclusive art painting in just 3 seconds, directly filling the artistic atmosphere.
In order to make the painting display more realistic, the TCL A300 series screen adopts nano-microcrystalline technology, which can effectively resist the diffuse reflection of ambient light and present a matte display effect. In addition, there is quantum dot Pro 2024 technology, which can not only restore the texture of the real painting, but also bring the industry super high color gamut, which can display more colors, making the paintings on the screen come to life.
Rhyme: Exclusive customized B & O audio, full-dimensional sublimation of movie viewing charm
A true art TV should not only restore the painting, but also have a grand sound quality. At the launch of the TCL A300 series, Christoffer, global senior vice president of the world's top luxury audio brand B & O, said: "For us, every music note must be as pure, clear and authentic as possible, so that it is completely in line with the artist's pursuit. We call it the sound of nature."
The reason why I say this is because both TCL and B & O pay attention to the importance of sound quality for sensory enjoyment. What is even more surprising is that TCL's third-generation art TV A300 Pro is equipped with Audio by Bang & Olufsen 3.1.2 ultra-thin wireless audio.
On the device, it is equipped with three front-unit speakers, one independent subwoofer, and two sky channels, matching the ultra-high acoustic power of 230W, which can bring a panoramic surround-the-scene sound experience; at the same time, the stereo has 25ms ultra-low latency wireless connection, which not only makes the audio and picture synchronization clear and more fidelity, but also bid farewell to the troubles of wires; in addition, it also integrates B & O's sound quality algorithm technology for nearly a hundred years, coupled with the in-depth tuning of B & O's expert team and the Danish Acoustic Laboratory, allowing you to roam the sound art exhibition at home.
What's more worth mentioning is that the TCL A300 series is also equipped with the function of listening to the time, the TV plays through the dynamic scenes of the whole year, cooperates with Audio by Bang & Olufsen 3.1.2 the white noise of the ultra-thin wireless audio output, and the audio and picture synchronization can bring a natural and pure sound healing Spa experience.
TCL's third-generation art TV A300 series empowers art to reach life and helps users enjoy a relaxed and comfortable life through simple and ultra-thin design, smart scene adaptation, Ai Art famous painting creation, and top audio equipment.
Not only that, in order to provide a better experience for audio and video enthusiasts, TCL not only surprises everyone visually, but also is an invisible global audio giant. It not only realizes the integration of research, production and sales in large-screen Mini LED TVs, but also in the audio field. TCL has five R & D centers, three manufacturing bases and a global sales and service network, as well as 9 international honorary awards and 11 patented technologies in the world. And TCL's Soundbar global shipments 3.12 million units, accounting for 18.1% of the market share.
Strength starts, selling well at home and abroad.
At this new product launch, TCL also brought the most worthwhile flagship echo walls to buy in 2024 - TCL Q85H (actual hand price 3499 yuan), Q75H (actual hand price 2699 yuan) and S series echo walls - TCL S55H (actual hand price 999 yuan), S45H (actual hand price 699 yuan). Among them, TCL Q85H relies on 7.1.4 physical surround channel, omnidirectional sound arc, T-chord linkage sound technology, sound field adaptation technology, Dolby Atmos and DTS: X certification and other industry-leading acoustic equipment technologies, algorithms and tuning blessings, which can greatly improve the stereo surround sound effect and live experience, and is known as a must-have soundbar for audio and video enjoyment.
At the press conference, Shane, general manager of TCL's innovation design center, said: "All TCL's innovative products are ultimately for users," which is indeed the case.
In the name of science and technology, let art take the lead. TCL is not only the leader of large-screen and Mini LED TVs, but also the pioneer of art life! For many years, TCL TV sales have ranked second in the world and first among Chinese brands. It has not only won the double championship in sales and sales in the Mini LED field for many consecutive years, with a market share of more than 50%, but also the first brand in the world to launch art TVs. The launch of TCL's third-generation art TV A300 series has brought many creative technical achievements and realized the integration of art and life. As a pioneer in the field of art TV, I believe that TCL A300 series will achieve excellent market results and provide more users with a smart, interesting, relaxed and comfortable lifestyle!
