/PRZWT/GUANGZHOU, July 24, 2024 - Today, the refrigerator industry is experiencing a spatial revolution. In the external form, the integrated aesthetic of kitchen and residence drives the evolution of products towards embedded direction; in the internal space, the growing demand for stocking makes the refrigerator urgently need to be expanded, and the partition should be more detailed to match the storage of diverse ingredients. How to meet all the needs of users' aesthetics, fresh storage, and so on with one refrigerator?
On July 20, Haier Heyue refrigerator · Milan series was newly launched, setting a new benchmark in the industry: on the one hand, the series applies 594mm professional ultra-thin zero-insert technology to achieve the perfect integration of "flat front, zero-insert on both sides"; on the other hand, its 61.2% ultra-high expansion has become the industry's largest ultra-thin T-type refrigerator with a large volume of 625L, covering only 0.5 square meters. With Shanghai's award-winning fresh-keeping technology, it is fine and fresh-locked, allowing users to enjoy a good eating life.
The floor area ratio of 61.2% is the highest in the industry: space expansion, safe storage
Open the refrigerator at will to find the ingredients you want to eat, and stocking up brings people a sense of security and happiness. With a variety of massive ingredients entering the home, people's demand for refrigerator volume is also increasing. Industry data show that in 2023, the domestic market share of large-volume refrigerators above 600L will increase simultaneously online and offline, accounting for 18.5% and 27.5% respectively.
While pursuing a large volume, people also hope that the floor area of the refrigerator should be as small as possible. From the perspective of domestic housing, the Chinese Academy of Social Sciences report shows that 51.7% of households in the country have a kitchen area of 5-8 square meters, which is difficult to accommodate large refrigerators.
How can we make the internal volume of the refrigerator larger and occupy a smaller area? The launch of Haier Heyue refrigerator Milan series has brought the best solution in the industry. In terms of internal volume, it has expanded through innovations such as ultra-thin foam layer, ultra-thin air duct, and ultra-thin evaporator, reducing the internal "public stall". Take the 625L product as an example. Compared with the same volume of ultra-thin T-type refrigerator, the volume of its freezer compartment and freezer compartment has increased by more than 105L, covering an area of only 0.5 square meters, and the refrigerator volume ratio has reached 61.2%, which is the highest in the industry at present.
On this basis, the new product is also matched with the T-shaped storage pattern of fine storage, and the Haier full-space preservation technology, which is the only one in the industry to win the "National Science and Technology Progress Award", further realizes the independent space of fine storage, allowing different ingredients to be stored in an orderly manner without interfering with each other. Enjoy the highest level of health preservation effect in the industry. Fruits and vegetables stored for 7 days are as fresh as the first day, and frozen meat and seafood stored for 60 days are as fragrant as ever, allowing users to not only stock up in large quantities, but also harvest the fresh taste of the source.
594mm is really ultra-thin: the front is flat, and the sides are zero embedded.
In addition to the spatial layout, people's demand for refrigerators has also expanded to the spatial aesthetic level. Ultra-thin zero-insert products are increasingly favored by people due to the integration effect of stealth in cabinets. However, for large-volume refrigerators, it is not easy to achieve perfect integration. In the posts posted by users, many refrigerators that focus on ultra-thin zero-insert are protruding from the wall because of their thick thickness.
Looking into the reason, the key is that many products closely follow the 600mm standard cabinet size, ignoring that wall flat and cabinet flat do not exist in real life. Haier Heyue Refrigerator Milan series has identified 3mm wall error, 2mm noise resonance, and 1mm cabinet deviation, reserved for this 6mm scientific error, and realized the true ultra-thin zero insert of "front flush without protruding" with 594mm size.
In addition, for the "large gap on both sides", "drawer cannot be fully pulled", "open and close the door" and other problems frequently mentioned by users in social platforms, Haier Heyue Refrigerator Milan series has also given professional solutions. For example, it is equipped with the original bottom front heat dissipation technology, and there is no need to reserve heat dissipation space on both sides to achieve 0cm melting in the cabinet, which is beautiful and does not accumulate dust. With embedded hinge technology, it can achieve a 113 ° wide-angle full door, the drawer can be completely pulled out without wasting space, and the door body can hover at any angle, without the restrictions of the cabinets on both sides, to avoid bumps.
From the perspective of new products, Haier refrigerators have responded to user requests, and users do not have to choose between large volume and embedded, but can take care of it. It is also because of user requests as the center that Haier refrigerators can continue to create "new explosive products" and promote the overall share to continue to grow upward.
