/PRZWT/SHANGHAI, July 24, 2024 - In the past year, the wind of IP co-branding has still blown to the emoji, and the consumption boom driven by various IP derivatives has been one after another in the market.
Recently, the leader in the shared power bank industry, Monster Charging, and the popular healing cartoon IP - "Fat Roll Family" have jointly launched two cute and healing IP custom treasure products, bringing users a cute charging experience while working with IP to penetrate the young audience circle.
The logic of the IP circle is that the audience can observe themselves in the IP. The fat rolling pig, fat rolling duck, fat rolling seal, fat rolling sheep, fat rolling penguin and fat rolling bear of "Fat Rolling Family" have a cute appearance, vivid and lovely expression. Each character has its own unique character and image, representing people with different personality base colors in life. More importantly, the positive and optimistic attitude and love of life displayed by the IP of "Fat Rolling Family" subtly convey a warm and healing emotion to users, which is deeply loved by young people.
This cooperation has further deepened the emotional connection between Monster Charge and young consumers with the help of the energetic and lovely "Fat Roll Family" IP. Monster Charge also relies on the frequency of "monthly theme" to frequently "brush face" on the user side to strengthen the brand's youthful and fashionable image. Products such as the Four Seasons Story series, the famous painting to see the world series, the Godzilla War King Kong movie IP custom treasure, and the Never's Family joint power bank launched in the first half of this year have all received a lot of praise on social media.
In order to meet the personalized needs of fans, the Monster Charging official has also opened an online store. Users can find the IP joint products they are interested in on the official homepage of Xiaohongshu APP Monster Charging, and buy new and unused customized power banks.
At the same time, combined with its own original "treasure hunt in the whole city" interactive marketing model, Monster Charge provides a "more visible and experienced" promotion channel for more creative new IPs such as "Fat Roll Family".
Rooted in a wide range of offline scenarios across the country, the "City-wide Treasure Hunt" activity can use online real interactive traffic to guide online users to offline participation and fully mobilize users' sense of participation.
Unlike Disney, Marvel, King of Navigation and other anime IPs with a strong fan base, the IP of "Fat Roll Family" was born out of emojis. Most people know, are familiar with, and like the characters through emojis - lying flat fat rolling pig, contrast girl fat rolling sheep, e-person fat rolling duck, i-person fat rolling penguin, ice cube face fat rolling bear... This cartoon image IP originally created by Chinese designers has been active in various online social media. So far, emojis have been downloaded more than 200 million times and sent more than 12 billion times. It has become the Internet mouth for many young people. In the future, new animations will be launched to expand the fat rolling universe.
Now, "Fat Roll Family" is backed by the full scene coverage of the monster charging service network, each of the joint power bank flowing between users can become the end point of reaching consumers, and the IP channel to reach users expands to a variety of offline experience scenarios, such as catering, entertainment, hotels, etc., by being close to people's daily life, giving users a real and accessible interactive experience.
At present, Monster Charging's shared charging service network has achieved coverage of 2,000 county-level and above areas across the country, 9.40 million online shared power banks, 1.245 million POI (points), and the cumulative number of registered users has exceeded 400 million. According to industry insiders, with the constantly evolving brand strategy, Monster Charging continues to expand the boundaries of marketing content and form in the process of brand IP linkage gain. While bringing freshness to the consumer market, it is expected to continue to extend the closed-loop value chain of online and offline traffic and create substantial commercial benefits.
