/PRZWT/SHENZHEN, July 26, 2024 - With the pace of summer getting firmer and temperatures rising in many places across the country, the latest communique issued by the European Union's climate monitoring agency shows that for 13 consecutive months since June 2023, the global average temperature has continued to break the historical record for the same period, showing an unprecedented high temperature situation. This series of meteorological data not only once again sounded the alarm bell of global warming, but also indirectly accelerated the vigorous development of the "summer economy", especially in the kitchen appliance market. The implementation of the "trade-in" policy is like a strong east wind, driving the sales boom of the entire industry.
In this context, the domestic kitchen appliance leader Wanhe Electric, with its keen market insight and forward-looking layout, has successfully seized the opportunity of the summer economy, from product innovation, marketing strategies to social responsibility, multi-dimensional efforts, leading the kitchen appliance market consumption trend.
The hot summer is the season when the demand for kitchen appliances products surges. On the one hand, summer is often regarded as the ideal season for renovating and moving, mainly because the climate is more stable and the daytime is longer, which is convenient for construction. For those families who have just moved into a new home or are renovating, kitchen appliances are part of the home remodeling plan. This concentrated release of demand naturally drives the growth of the market. On the other hand, the hot weather prompts people to seek cooler and healthier cooking methods, which places higher demands on the performance of kitchen appliances. Therefore, a series of smart and efficient kitchen appliances have come into being, providing the ideal cooking solution for cooking enthusiasts.
Recently, Wanhe Electric's Xinghan set has become a hot-selling product in the summer market. It is understood that the Xinghan set is the ingenuity of Wanhe Electric, and each of its single products is a combination of technology and aesthetics. Bacteriostatic zero-cold water heater, which has won the first-level energy-saving certification, adopts bacteriostatic technology to ensure pure water quality, and the zero-cold water function allows the whole house hot water to come immediately, enjoying constant temperature and comfort anytime, anywhere. Super-level energy-efficient fire stove, with a strong firepower of 5.2kW and a variable diameter chassis, not only rejuvenates and is worry-free, but also meets the fast-paced needs of Chinese cooking. Dual suction range hood, with both first-class energy efficiency and first-class smoke purification dual certification, dual mode of side suction and top suction, ensures that the kitchen air is fresh and smoke-free, making cooking a pleasure rather than a burden. Xinghan steam oven has 48 automatic cooking smart recipes, and one-click start can clock in delicacies from all over the world, so that Kitchen Xiaobai can easily become a cooking master. The large-capacity all-purpose dishwasher can wash 116 + pieces of tableware at a time, integrating the functions of washing, eliminating, drying, storing and cleaning, freeing hands and making housework simple. Finally, Xinghan water purifier adopts patented 9-film RO membrane purification technology, with a purified water flow of up to 2.7L/min. It only takes 4 seconds to fill a cup of purified water, ensuring the health of the whole family drinking water. The Xinghan suite not only represents Wanhe Electric's persistent pursuit of technological innovation, but also reflects its commitment to high-quality life. In this summer, the Xinghan suite is becoming a fresh wind in the summer economy.
In order to better prepare for the summer economy, Wanhe Electric cleverly used the marketing value of sports events and cooperated with iQIYI Sports to become the official broadcast partner of Euro 2024. This cross-border cooperation not only enhanced the brand's visibility and influence, but also attracted a large number of young consumers through a series of creative interactive activities, deepened the emotional connection between the brand and users, and injected more vitality into the summer economy. In addition, the brand spokesperson of Wanhe Electric - "Great Demon King" Sun Yingsha is about to go to the Paris Olympic Games. With the Olympic brand, Wanhe Electric has further strengthened its market competitiveness, especially in the summer market. Through technological innovation and high-quality product services, it has successfully captured the pulse of the summer economy and stimulated consumers' purchasing enthusiasm.
The head of marketing at Wanhe Electric said: "In the heat wave of the summer economy, Wanhe Electric takes consumer demand as the core, upholds the spirit of innovation, and deepens the market through multi-dimensional strategies to lead the kitchen and bathroom industry towards a more prosperous and sustainable future. The company not only focuses on product upgrades, introduces cutting-edge technology to improve user experience, but also actively responds to government policies, promotes green consumption, and promotes the upgrading and transformation of the kitchen and bathroom market through trade-in activities."
