/PRZWT/GUANGZHOU, July 31, 2024 - On July 29, Camel officially announced that young actor Wang Junkai was the global spokesperson of the brand, and simultaneously launched the "King Kaijia" series of products.
As a well-known outdoor sports brand, the main consumer group of camels is Generation Z users, accounting for up to 85%, which to a certain extent reflects the importance of young people to the brand. This time, Wang Junkai serves as the global spokesperson of the camel brand, and will lead more young people to go outdoors, talk to mountains, and join hands with camels to use outdoor "kaijia" with both functionality and aesthetics to further consolidate the professional and youthful brand perception.
Camel joins hands with Wang Junkai
Open a new era of charge
As an excellent young actor, Wang Junkai adheres to his original intention in his career path, using his colorful and rich roles and touching melodies to interpret his understanding of characters and music.
Outside the spotlight, Wang Junkai showed his love for outdoor sports, and let everyone see his personality of daring to charge and take risks. Skiing, an outdoor sport full of speed and passion, became his way to release himself and challenge the unknown. This closeness to nature and passion for the outdoors coincide with the spirit advocated by the camel brand - whether it is mountains, wilderness, snow peaks, deserts, courage to face the challenges of nature, keep curious about the world, and explore freely.
"Every mountain has its own story, and only in the depths of it can we feel the upward power." As Wang Junkai said in the brand TVC, all things in nature have their own stories and histories, and these stories, only when we really go outdoors, feel with our hearts, and measure with our feet, can we truly understand the meaning behind them.
Camel integrates Wang Junkai's love for outdoor life into the brand, and takes the opportunity to launch the Camel "King Kaijia" series, using professional products to provide hard-core protection like "Kaijia" for every outdoor enthusiast who loves nature and has the courage to explore.
"King Kaijia" series released
Technology empowers hardcore protection
As Generation Z gradually becomes the main force of consumption, their pursuit of a healthy lifestyle is quietly changing the entire outdoor sports industry. This group of young people is no longer satisfied with the steel and concrete of the city, eager to jump out of the daily framework to explore the unknown mountains, rivers, lakes and seas, and experience true freedom and release.
The "King Kaijia" series released by Camel this time covers light outdoor and professional skiing, with options from entry-level to professional-level. Compared with Camel's previous products, it has different degrees of innovation in design and protection.
Take a ski jacket on Wang Junkai's upper body as an example: from the design point of view, the camel has designed a windproof cap with a four-way adjustment system, taking into account the details of the wearing and use of the ski resort scenery. The hat ring and hat circumference can be adjusted simply and quickly, even when wearing a helmet, it can fit tightly, effectively preventing wind and snow attacks.
The underarm waterproof double-open zipper design can prevent the penetration of cold air while facilitating heat dissipation, allowing the body to always maintain the most suitable temperature; the waterproof double-open zipper pockets on the chest and sides are convenient for storing various small items during skiing, and the exclusive arm bag zipper pocket can also hold ski cards; the snow skirt design inside the shirt is adjustable and elastic, effectively blocking wind and snow, and the design of the bottom anti-skid strip increases friction with the inner layer of clothing to ensure stable wearing.
From the perspective of protection and warmth, the inner tank of the ski series jacket is filled with high-quality goose down. The fabric is not only water-proof, but also has far-infrared heating function, which brings double the warm experience. The use of DuPont Teflon three-proof technology makes the jacket waterproof, windproof, and oil-proof all-weather protection. It can be worn alone or matched with the inner tank, whether it is winter skiing or outdoor travel in spring and autumn.
After decades of deep cultivation in the outdoor field, Camel is well aware of the equal importance of brand influence and product strength. This time, it joined hands with Wang Junkai and released the "King Kaijia" series, which is not only a new upgrade of Camel's brand strategy, but also a brand's understanding and embodiment of product innovation and market trends.
At a time when specialization and youth have become the mainstream trend of the outdoor market, camels are standing at the forefront of the trend by virtue of technological accumulation and market foresight, linking classic outdoor culture and modern lifestyle. Riding the east wind of the spokesperson, can the camel who "goes out of the circle" be taken to the next level? We will wait and see.
