/PRZWT/SHANGHAI, July 31, 2024 - In the heat of summer, Stecco Natura Gelaterie adds a touch of fresh and natural from Italy to Shanghai's Wujiang Road. After successfully building the first store in the Chinese mainland, Shanghai Qiantan, Stecco Natura officially opened in the bustling Wujiang Road Pedestrian Street on July 26, adding a touch of coolness and sweetness that is difficult to replicate to the city's summer, lighting up Wujiang Road with delicious fun, and opening a summer "ice" festival on the tip of the tongue.
In 2012, founder Cristian Ielo founded Stecco Natura with his infinite love and persistent pursuit of "nature". After years of careful work, this Sicilian brand has now won wide recognition and love around the world. In the midsummer of 2024, Stecco Natura brought its second store in mainland China, Shanghai Wujiang Road Store, to the city again under the name of natural Italian, bringing a sweet feast of "fun Wujiang" to the city. Since its inception, the brand has never changed its commitment to "natural": strictly selecting fresh and high-quality ingredients, inheriting the traditional Italian production process, and dedicated to bringing natural Italian taste and happy ice eating experience to every diner.
The brand's signature Italian popsicles are also made with this original intention, using trendy creative ideas and ingenuity. Gelato is interpreted in the form of popsicles, condensing colorful flavors on a small stick, and then mixing and matching thick and crispy ingredients to add taste: pistachios, lemons, red oranges, strawberries... Each one can be eaten fresh and natural.
Stepping into Stecco Natura Shanghai Wujiang Road store, it is as if you have traveled through a dreamy space where Italian style and Shanghai style are intertwined. The classical red bricks of Shanghai style complement the Italian style in the store, creating a cultural atmosphere belonging to Sicily, Italy. In the embrace of this red brick, tiles painted with Sicilian signature patterns become the focus of vision, telling the nature and romance from Sicily, Italy. Eat a mouthful of rich silky Italian ice cream, and a conversation about Shanghai style and Italian rhyme begins.
The location of the new store on Wujiang Road is not only because of the excellent geographical location here, but also because Stecco Natura's brand concept has a lot in common with the urban culture contained in Wujiang Road. Wujiang Road is not only a lively commercial district, but also a place full of life and cultural heritage. There is not only the prosperity and trend of modern cities, but also the harmonious coexistence of nature and tranquility. Stecco Natura hopes that here, the concept of natural happiness can be passed on to more consumers who pursue quality of life, as they have always pursued - eating Italian ice cream is not only a pleasure on the taste buds, but also a healthy and happy harvest.
Stecco Natura Gelaterie
Stecco Natura Gelaterie is an ice cream brand from Sicily, Italy, adhering to the concept of advocating nature and delivering authentic Italian deliciousness. Carefully selecting natural and high-quality ingredients and inheriting traditional Italian craftsmanship ensure that every bite of ice cream can present a pure natural Italian taste; gluten-free, suitable for various dietary preferences and needs; advocate creative mixing and matching to bring customers an exclusive taste combination. Not only to make delicious ice products that everyone can enjoy lightly, but also to bring everyone a healthy and happy delicious experience.
