/PRZWT/August 1, 2024 - The Paris sports event ignited global passion, and the Bawang Tea Ji Paris TEA BAR offline flash mob also made a stunning appearance in France recently. During the 20-day flash mob event, Bawang Tea Ji will use the taste buds of the tongue and immersive cultural experience activities to let friends around the world experience the profound heritage of Oriental tea and witness the healthy upgrade and innovation power of modern Oriental tea.
TEA BAR Paris is located at the Saint-Lazare railway station, the third busiest railway station in Europe, which Monet used as an inspiration for his paintings. Near the opening of the Paris gala, it has become one of the most densely populated areas in France, attracting friends from all over the world.
The entire TEA BAR space is dominated by the iconic blue color of the cup body of the Overlord Tea Ji, blending representative tea culture elements such as tea trees, tea leaves, and the ancient tea horse road, making it a bright landmark in the square. In the beverage experience area, a tourist was surprised when he tasted "Boya Juxian" for the first time. "This is different from the tea I have drunk before. It has the aroma of jasmine flowers, which is very refreshing in summer. This is the first time I have felt the charm of oriental tea."
During the event, people can not only taste the freshly made oriental tea in Paris, but also experience the small game of smelling the fragrance and recognizing the tea, and feel the charm of oriental tea culture up close. According to the staff of TEA BAR in Paris, the event successfully attracted a large number of tourists to experience it. The traffic received on the 22nd was close to 2,000 people, more than half of whom were tourists from all over the world. The staff expects that tens of thousands of people will be received during the entire flash mob event. Next, Bawang Chaji will continue to meet friends with tea in Paris, planning "Chinese elements" activities such as pot throwing and cuju, and presenting the rich cultural core of China to the world.
In addition to TEA BAR Paris, Bawang Chaji's "Health Ambassadors" will also appear at the heart of Paris to showcase the style of Chinese athletes and the health charm of oriental tea. At the same time, Bawang Chaji has also partnered with the local leading takeaway platform HungryPanda to invite local Parisian enterprises and organizations to taste modern oriental tea.
The oriental tea craze sweeping Paris also marks a new development cycle for Chinese tea drinking overseas. In the past ten years, tea drinking overseas has formed a 1.0 era dominated by bubble tea and a 2.0 era represented by cheese milk cover tea and fruit tea. In 2021, "Le Monde", "Echo" and other media have paid attention to a "milk-saving craze" from Taiwan, China, which has stirred a wave of wind among young French people.
As consumers gain a deeper understanding and taste of different teas such as green tea, black tea, and white tea, healthy teas with a stronger tea feel and mellow taste are gradually gaining popularity among more consumers. On International Tea Day 2024, according to Le Figaro, France has become the 30th largest consumer of tea beverages in the world. At the same time, France is also the first country in Europe to use the "Nutri-score" nutrition scoring system, using five grades from A to E to guide consumers to compare the nutritional content of food and achieve healthier choices.
Nowadays, healthiness is becoming the development trend of the global food and beverage industry. Upgrading product raw materials, disclosing ingredient information, and bringing healthier beverage choices to consumers around the world will become a new proposition in the 3.0 era of Chinese tea drinking. As a healthy brand of modern oriental tea, Bawang Chaji not only realizes "0 artificial flavors added to tea base, 0 trans fatty acids in whole cup, and 0 creamer in milk" on its products, but also discloses product ID cards, calorie values, GI values and other information. In June this year, Bawang Chaji introduced China's first "Nutrition Choice" logo to stores across the country, allowing more consumers to experience this convenient and international nutrition grading system.
As of now, Bawang Cha Ji has nearly 5,000 stores worldwide and more than 100 overseas stores. With Paris, an important window to the world, Bawang Cha Ji is recommending healthier, more transparent and less burdensome modern oriental tea to more tea lovers around the world.
