/PRZWT/Beijing, August 9, 2024 - On August 7, Hisense released the 98-inch original painting giant screen - Hisense 98E3N Pro. In this release, BOE (BOE) joined hands with Hisense to use the ADS Pro technology brand as the core engine to inject display technology vitality into Hisense 98E3N Pro. BOE's unique ADS Pro display technology solution, in perfect cooperation with Hisense's exquisite multi-zone light control technology and cutting-edge AI large-model voice experience, jointly shapes the technical advantages of smooth and high brush, extreme image quality, and ultra-low reflection, bringing users a new large-screen clear and delicate visual experience. It is worth mentioning that with its excellent cost performance, the Hisense 98E3N Pro stands out among TVs of the same size, providing an unparalleled super-large-screen product at the same price, officially opening a new chapter in the large-size image-level display market.
BOE empowers Hisense 98E3N Pro with ADS Pro display technology innovation, bringing technical advantages such as high brush, wide color gamut and low reflectivity, and has strong performance while being super cost-effective. This new Hisense product realizes the industry's first 264Hz ultra-high refresh rate in the TV field, saying goodbye to motion blur, trailing and cards, so that every moment of sports events and action movies can be clearly presented. At the same time, with BOE's leading wide color gamut technology, Hisense 98E3N Pro has 95% DCI-P3 wide color gamut, which can accurately restore 1.07 billion colors and bloom movie-grade picture texture. In addition, the soft light anti-glare screen deeply customized by Hisense and BOE (BOE) is equipped with anti-glare technology with high haze and low reflection, so that the diffuse reflection of the screen accounts for 92%, reducing the interference of ambient light on the screen, and enjoying a clear and non-dazzling viewing experience even in bright environments. This design not only allows users to enjoy immersive viewing fun anytime, anywhere, without the need to adjust the ambient light, more effectively protecting users' visual health and achieving a balance between entertainment and eye protection.
ADS Pro technology is a unique top-current technology in the field of LCD display independently developed by BOE (BOE). At present, ADS Pro technology has been widely used in the high-end product lines of mainstream end point brands around the world. Its empowered products continue to lead in the proportion of global display product shipments, and are the first choice for high-end products of first-tier brand customers. ADS Pro technology has the advantages of ultra-high definition, full viewing angle, and wide color gamut. It is worth mentioning that at the technical application level, ADS Pro display also has the characteristics of ultra-high ambient light contrast, which is of practical significance in the user's use process. This feature can significantly reduce the light reflectivity from 5% of conventional products to about 1% through a variety of anti-reflection technologies such as pixel structure optimization, new material development, and surface treatment. Under the conventional 500nit screen brightness and 100lux ambient illumination, the ADS Pro display has much higher ambient light contrast than other display technologies, which can bring users a better visual experience in real scenes.
Since 2011, BOE (BOE) and Hisense have gone hand in hand, with excellent technical strength and the spirit of pursuing excellence, to jointly lead the innovation trend in the wave of "screen display" technology, and have successively launched a number of world-first and industry-leading innovative products, including: the world's first 4K stacked screen TV "Hisense U9E", the industry's first HSR frequency multiplier function TV "Hisense game TV ACE E55H", the world's first series of high-end products applying UB Cell technology "Hisense U8H ultra high definition TV", the industry's largest 8K TV "Hisense UX 8K TV", etc., continue to lead the development trend of the global TV field with a variety of innovative products.
According to Omdia data, BOE (BOE) continued to rank first in the world in the supply of TV in the first half of the year, fully demonstrating its position as a leader in this field. Facing the increasingly significant development trend of large-screen, high-end and intelligent TV market in recent years, BOE (BOE) has joined hands with many partners around the world with the concept of "Powered by BOE" to continue to promote the boundary expansion and industry innovation of large-screen display technology. In the future, BOE (BOE) will always uphold the respect for technology and the persistence of innovation, and join hands with many first-tier brands to continuously meet users' pursuit of high-end technology and ultimate experience. The strength of "screen" leads the brilliant new future of co-creation, co-painting and sharing.
