/PRZWT/Shanghai, August 12, 2024 - As an old friend of the Tu Expo, AkzoNobel is very happy to have such a stage to showcase the company's fruitful achievements. "Guo Zhenhua, President of AkzoNobel China and North Asia and Managing Director of Decorative Paints China and North Asia Business Group, said in an interview with the media:" This Tu Expo, AkzoNobel's different business areas, different paint brands, and different application scenarios have brought a comprehensive display, and also expressed AkzoNobel's firm confidence in the mission of "Tu Create the Future" to the industry and beyond. "
On August 9, the Shanghai New International Expo Center successfully concluded the 2024 China International Coatings Expo and the 22nd China International Coatings Show (hereinafter referred to as the "Coatings Expo").
In the heated discussion of the professional audience, AkzoNobel also ushered in the successful conclusion of this appearance with its excellent performance. Let's review together the impressive highlights of AkzoNobel at this Tu Bo.
Three units "Tu Chuang Future"
Enrich products and refresh a better life
At this year's Tu Expo, AkzoNobel took the mission of "Tu Chuang Future PAINT THE FUTURE" as the theme, and through the three units of "Sustainable Development Drives Innovation", "Excellent Quality and Client Server", "Empowering Growth, Collaboration and Win-Win", it connected its various products with a comprehensive and three-dimensional display logic, and carried out a diverse, diverse and multi-dimensional display of brand strength.
Dulux Chunling Plant Paint that extracts coconut oil essence, corn, cassava and other natural plant ingredients as raw materials; Imitation stone paint that provides exclusive customized solutions for Sanxingdui Museum; Coil paint that gives texture and effect such as mesh and suede to the surface of home appliances; Consumer electronics paint that provides trendy colors and protective properties for consumer electronics; Powder paint that provides all-round protection for car wheels; China Resources Manwei A + series new coatings that are as powerful and changeable as Transformers; Diffuse reflection coatings that help buildings achieve energy conservation in a sun-exposed environment; Water-based can coatings that promote the quality of canned products and cover the needs of all layers of cans; Wood coatings that protect wooden appliances, improve the performance of items, and prolong the service life of wood...
Whether it is a classic case or a blockbuster new product, they have showcased their creative and forward-looking exploration and practice, as well as the company's full sincerity towards customers.
As a long-established coatings company, AkzoNobel has a strong portfolio of brands and is widely trusted around the world. Covering five business units: decorative paints, industrial coatings, automotive and special coatings, marine and protective coatings, and powder coatings, AkzoNobel uses its technical expertise to improve every aspect of daily life for people in more than 150 countries and regions around the world.
As Guo Zhenhua, president of AkzoNobel China and North Asia and managing director of Decorative Paints China and North Asia business group, said: "From macro to micro, AkzoNobel always responds to market demand in the first time, and meets the needs of partners with solid product strength. Accompany people in all aspects of life."
Series of forums "Tu Chuang Future"
Professional communication and industry trends
In addition to showcasing products, ideas and achievements, AkzoNobel also held 10 thematic forums with rich content during the Tu Expo. During the sharing and exchange of knowledge, the strong resources accumulated by the brand over time and practice were fully released.
Theme Forum 1. New product sharing of Dulux Pozhen series
Theme Forum 2. Coil industry standard color sharing
Theme Forum 3. Sustainable Development Solutions for Coil Steel
Theme Forum 4. AkzoNobel Powder Coating Solutions for Home Improvement Doors and Windows
Topic Forum 5. BPA-NI Packaging Coating Solutions
Theme Forum 6. Dulux Professional Flooring Solutions
Theme Forum 7. Dulux Professional Green Building Solutions
Topic 8: AkzoNobel Powder Coatings Provides Safe and Reliable Electric Vehicle Battery Solutions
Theme Forum 9. Sustainable Development Automotive Powder Coatings Help Chinese Automobiles Go Global
Theme Forum 10. AkzoNobel powder coatings contribute to the green development of the industry "Protect the appearance of buildings as long as new", "Help the green development of the energy storage industry", "Extend the service life of water pipes and protect the health of drinking water"
Make the living environment healthier, make the building have lower energy consumption, make the public transportation more sustainable, make the utensils more durable...
From product display, concept output, to professional communication and point of view collision, AkzoNobel presents its relevant exploration in the coatings industry in a multi-faceted way, as well as the brand's in-depth observation and research on many areas of coatings. A variety of dry goods cases and innovative solutions across various fields demonstrate the strong strength of AkzoNobel and experts in different fields to cooperate and win-win, and create a better future through communication and sharing.
Company mission "Tu Chuang Future"
Innovative Practice Achievements Extraordinary Core
PAINT THE FUTURE, behind AkzoNobel's mission, is its creativity that looks to the future from the past.
Committed to providing innovative and sustainable paint and coating solutions to meet the growing needs of customers, communities, and the planet on which people depend, AkzoNobel not only advocates sustainability as a concept, but also translates it into a guide for practical actions, running through every aspect from product design concept to final consumer experience, demonstrating a comprehensive and multi-level practical strategy.
At the Tu Expo site, AkzoNobel has once again taken the concept of sustainability to new heights. From protecting your mobile phone in your hand, to refreshing your living space, the transportation you use, the buildings where you live and work, and even exploring the rovers on the far edge of Mars, AkzoNobel is always looking for new and exciting ways to make products more sustainable and durable. At the same time, it also showed the public that 4 key goals are driven, demonstrating the determination to develop a sustainable future: based on 2018, to achieve by 2030: reduce carbon emissions by 50% of the company's own operations and value chain; 50% of revenue from sustainable solutions; move towards zero waste through reduction, reuse and recycling; empower more than 100,000 local community members through education.
In the Product Research & Development stage, AkzoNobel adheres to the principle of green innovation and is committed to developing products with low environmental impact and high efficiency. Digital intelligence transformation is carried out in the production process, and the innovation and upgrade of intelligent manufacturing is used to improve production and R & D efficiency, and promote the sustainable development plan of the enterprise. At the same time, it pays attention to the green construction of the supply chain, and preferentially selects suppliers who are also committed to sustainable development as partners to jointly promote the green development of the entire industrial chain.
Keep your original intention and continue to innovate. For more than 200 years, from embarking on this extraordinary journey in 1792 to today, AkzoNobel has continuously optimized its products, surpassed itself, and created a better future with the protection of the environment in the present. Although this Tu Expo has come to an end, AkzoNobel's sustainable practice of "Tu Create the Future" will continue to break through boundaries to present more expressions.
