/PRZWT/Shanghai, August 20, 2024 - On August 16, Uniqlo, an internationally renowned clothing brand, held a new product launch event for autumn and winter 2024 in Shanghai. This season's new products are themed "Timeless Tones Style Timeless", inspired by the diverse mix and match charm of Edinburgh and the modern color style of the Nordic city of Stockholm. The new product launched the PUFFTECH air cotton clothing series, which created a new generation of technology for Uniqlo's winter clothing to keep warm; the KAWS + Warhol cooperation series UT, which presents two major trend art giants across the ages in the same frame; the eight wide-sense new "God" pants, tailored with three-dimensional wide-sense design, lead the trend of "wide-leg pants" for the whole people; the four quality knitted sweaters that must be worn in early autumn are elegant and modern in early autumn. This season's new products blend classic style and modern design, showcasing the timeless charm of Uniqlo clothing that is elegant and not easy to go out of style. Adhering to the brand concept of "LifeWear for Life", Uniqlo continues to bring timeless, quality and detail clothing choices based on the needs of the public.
Technology ace, smart warm and stylish
The PUFFTECH air cotton clothing series on the market this time, most of the single products use the air temperature lock technology innovatively developed by Uniqlo and fabric giant Toray; granular fillers made of extremely fine 3D hollow fibers form a thermal insulation air layer, opening a new generation of Uniqlo technology to keep warm! The diameter of each fiber is only about 1/5 of the diameter of ordinary hair strands, so that more air can be accommodated in a unit volume to form an air insulation layer, and the upper body is as light as being wrapped in air. A men's jacket weighs about 500g. The PUFFTECH air cotton clothing series uses special fillers with moisture resistance and technical fabrics with waterproof function to easily cope with wet and cold environments, light rain and light snow. This season launched PUFFTECH air cotton clothes hooded jacket, women's PUFFTECH air cotton clothes casual jacket, and children's quilted shirt jacket and other light and warm new products, wearing air and walking freely.
With the rise of outdoor fashion, people increasingly favor going to nature to absorb energy. Uniqlo captures the trend of outdoor life and constantly innovates and upgrades jacket items. The new mountain style jacket series integrates ingenious design with functional fabrics, allowing consumers to travel freely between the city and the outdoors! Women's BLOCKTECH short coat, using innovative thin fabrics, functional waterproof, light and convenient, windproof, easy to deal with changeable weather. Women's casual hooded jacket, textured cotton blend, durable waterproof processing, comfortable to the touch, simple A-shaped version, comfortable and stylish. Men's windproof stand-up neck jacket, using high-function windproof and waterproof fabric, mesh lining, comfortable and not stuffy, can store the hood, freely change the shape.
Quality classics continue to evolve
The new sweater series has launched three new products: classic silhouette sweater, quick-drying casual sweater, and cute-fun printed sweater. With soft and new colors, new styles, and popular new prints, it opens up a new life with style and material "quality"! Classic silhouette sweater, using soft Morandi colors such as peach powder and sky blue, brings a comfortable and relaxed wearing experience. Quick-drying casual sweater, using fast-drying fabrics, absorbs sweat and dries quickly, providing a comfortable experience. Smooth lining, skin-friendly touch, creates a gentle texture, and can be worn for daily commuting. The cute print sweater, together with the popular art parent Yu Nagaba, presents classic movie characters such as Disney, Pixar, Star Wars and Marvel with creative line drawings, generating new interest.
The newly launched eight wide-feeling "God Pants" series leads the wave of wide-leg pants! Showcase the new trend with a three-dimensional new wide-feeling, loose and more feeling! The eight wide-feeling "God Pants" use rich pants, various styles and high-quality fabrics to create a new trend of easy-to-wear wide-feeling, which can meet the diverse needs of leisure, outdoor, commuting and other occasions. Comfortable wide-feeling jeans, light and wide fabrics, skin-friendly and comfortable, a variety of profiles, multi-color options, wear a neat high street feeling. Functional wind-wide-feeling overalls, wide-feeling tooling version, dynamic and stylish. Some single products are made of waterproof fabrics, both elastic, multi-pocket design, mountain wind color scheme, dynamic function. Fashion wide sense khaki pants, loose sense of tailoring, texture pendant fabric, neat temperament, seasonal color scheme, retro versatile.
Textured knitting series: four quality knitting, fashionable and elegant design, rich style selection, bringing colorful new products! The soufflé large V-neck short cardigan adopts the grinding process, which is skin-friendly and not easy to tie. It is soft and fluffy like wrapping the air, bringing the soft and waxy touch of "soufflé". Worsted merino wool short-sleeved knitted sweater, high-quality wool, using 100% merino pure wool, certified by the International Wool Bureau for high quality. Ultra-fine wool, delicate and smooth, showing a beautiful luster, can be machine washed and easy to take care of. Cashmere crew-neck knitted sweater, 100% using "gem in fiber" precious cashmere, bringing super high quality and price ratio. Colorful soft colors, radiant fashion style. Newflower crew neck knitted cardigan, new style, Newflower design, low saturation color system, as if it comes with a soft light filter, wearing an elegant and intelligent style.
Trend art legends collide
Uniqlo teamed up with street culture artist KAWS and pop art godfather Andy Warhol, two trend giants, for the first time in a dream linkage! Jointly create the Uniqlo KAWS + Warhol cooperation series UT! On August 23rd, it will be a blockbuster sale! This cooperation series combines the iconic works of the two masters with Uniqlo UT, bringing an epoch-making dialogue between trend art and pop art! Contemporary art leader KAWS classic returns, BFF, COMPANION, ACCOMPLICE dolls and iconic "XX" elements, giving UT playful attributes. Andy Warhol, an influential artist of the 20th century, gave UT a new visual impression with his unique and bold creations. Warhol designed the rock banana pattern for the cover of the legendary band "Velvet Underground" album, classic lip elements, the image of Pop Art's masterpiece "Robot on the Moon", and the last creative theme of life "Six Self-Portraits" and other elements all appeared! The trend master created a delicate fusion, which can be called a collection-level single item of the avant-garde art trend!
The Uniqlo KAWS + Warhol cooperation series will be sold simultaneously in all physical stores in the Chinese mainland, the official flagship store of Uniqlo Tmall, and the Uniqlo handheld on August 23. There are also limited editions of the KAWS + WARHOL cooperation series UT shopping paper bags in the Chinese mainland.
Uniqlo also joined hands with the Shanghai Museum to launch the "Museum has new ideas: bronze if there is spirit" UTme! Customized service series printing patterns, using clothing as a carrier to convey the heritage and charm of Chinese cultural treasures! Uniqlo and the Shanghai Museum jointly selected three treasures of the country - Dake Ding, Father Yi Gong, and Zizhong Ginger Pan as inspiration sources, inviting five emerging Chinese artists to create around the beautiful meaning of "Ding" top fun "," Gong "wish good", and "Pan" point happiness ", exploring the profound stories and aesthetics behind the treasures of the country from a fascinating perspective, and interpreting the ever-changing charm of cultural relics.
Since its 40th anniversary, Uniqlo's unremitting pursuit of innovation and iteration is not only reflected in products and designs, but also focuses on stores that are closely connected with consumers. At present, Uniqlo has more than 900 directly-operated stores in the Chinese mainland. As one of Uniqlo's global key markets, Uniqlo will continue to invest in the Chinese market. Through the "individual store operation" strategy of quality improvement and upgrading, Uniqlo will open and upgrade more high-quality stores, create new consumer landmarks, and help the regional consumer economy revitalize and develop. From September to October this year, Uniqlo plans to open nearly 20 new stores in China. Among them, Uniqlo Kunming Plaza, which has been rooted in Kunming for 10 years, will be reopened, and Uniqlo Sanya's first store will be grandly opened during the 11th. At the same time, Uniqlo is also deploying new retail models such as physical store linkage online live broadcast, interacting with Uniqlo fans in an all-round way, and using clothing to light up the inspiration in life and explore the infinite possibilities of a better life!
