/PRZWT/BEIJING, Aug. 20, 2024 - It's not uncommon on short-form video platforms for foreigners to challenge China's "mysterious delicacy," Liuzhou snail powder. It's especially famous for the "biochemical weapon-grade" pickled bamboo shoots in the ingredients. Its unique sour smell has deterred many people, but it has unexpectedly set off an international "true fragrance" craze. Liuzhou snail powder, this irresistible charm, is quietly propelling Liuzhou snail powder to the world stage, becoming a taste bud bridge connecting Chinese and foreign cultures.
According to the latest data from Liuzhou Customs, in the first half of this year, the declared export value of Liuzhou snail powder has soared to about 43.16 million yuan, an increase of 2.5% year-on-year, showing strong export potential and continued good development trend. Behind this "bowl of powder" is not only a feast for the taste buds, but also a beautiful business card in the internationalization process of China's food industry.
Among them, Guangxi Luobawang Food Technology Co., Ltd. is an important promoter of the industry, and its overseas business has achieved rapid growth. Ou Haoxuan, general manager of Luobawang Overseas Business Department, said frankly, "Since last year, our Luobawang snail powder has achieved significant growth in overseas markets, especially in Europe and South East Asia. Sales in the first half of this year increased by more than 20% year-on-year."
Snail Bawang began to lay out overseas market channels as early as 2016. At present, it has achieved global online and offline omni-channel coverage. Snail Bawang has successfully entered 12 cross-border e-commerce platforms including Amazon, Yami.com, Eurasia Mall, etc. In the offline channel, Snail Bawang is also covering important points of sales such as large supermarkets and Asian food stores, and gradually expanding the market influence of the brand. It has reached cooperation with 183 global supermarket brands across Asia, Europe, South America, North America, Australia, Oceania, Africa; its products sell well in more than 70 countries and regions such as the United States, Canada, Singapore, Italy, Germany, Australia, New Zealand, Malaysia, etc.
Screw Bawang passed the European Union standard in 2020, becoming the first company in the industry to have European Union export qualifications and actual export business to Europe. Today, Screw Bawang's overseas exports have topped the list for five consecutive years, and its market share is eye-catching - seven out of every ten bags of snail powder sold overseas are from Screw Bawang.
Of course, the proud achievements of Luobawang going overseas have always been inseparable from the strong support of the Liuzhou government. Yao Hanlin, chairperson of Guangxi Luobawang Food Technology Co., Ltd., said, "All along, the Liuzhou Municipal Party Committee and Municipal Government have provided a lot of help and guarantee for our enterprises going overseas. Now we propose the deployment and action of [Concentric Overcoming Difficulties, Reform Towards the Heart, and Revitalizing Liuzhou], which has given us a lot of confidence and encouragement." In addition, Liuzhou Customs has actively carried out "one-stop" foreign trade policy training in recent years, guiding and solving the problems of snail powder enterprises in export filing and technical policies, which has made Liuzhou snail powder now have a best-selling result overseas.
Looking to the future, Luobawang is deepening the layout of overseas markets with unprecedented determination and courage. By adding overseas warehouses and optimizing the logistics network, Luobawang is committed to improving service efficiency and customer experience, so that diners around the world can conveniently enjoy this feast of taste from the East. At the same time, actively participating in international food exhibitions and exchanges, broadening the brand's international vision, Luobawang is steadily moving towards the center of the world stage, with bowls of steaming snail powder, telling the story of China and conveying the unique charm of Chinese food culture.
