HARBIN, September 4, 2024 - On August 25, 30,000 runners from countries and regions around the world attended the 2024 Harbin International Marathon. Accompanied by the cool autumn breeze, athletes gathered in the music gallery of Harbin Music Park, accompanied by the charming European style and wetland scenery in early autumn, a sports feast exclusive to Harbin officially opened. As the official * designated dairy product supporter of the Harbin Marathon, Wandashan Dairy once again helped Hama with milk ice cream, Aifeya Russian yogurt, Yanqing milk tea, and whole milk powder, providing athletes with high-quality health products and nutritional protection.
Run as much as you like, love together
Founded in 2016, the Harbin Marathon has successively won the honorary titles of "Gold Medal Event" awarded by the Chinese Athletics Association and "Elite Signage Event" awarded by the World Athletics Federation. It is a unique marathon event in Northeast China.
In 2024, Hama also set up three major events: marathon, half marathon, and mini-run. Wandashan Dairy, as the official designated dairy product supporter, prepared milk ice cream, Aifea Russian yogurt, Yanqing milk tea, and whole milk powder at the completion point of the three major events to provide runners with timely nutritional supplements. Among them, Aifea Russian yogurt is fermented with high-quality raw milk, and the protein content is 35% higher than the national standard, which can allow competitors to consume enough nutrients in time after high-intensity exercise, thereby promoting muscle growth; considering the sugar control needs of sports people, Aifea yogurt adopts a zero-added sucrose formula, and each bottle is added with 3.3g dietary fiber to promote intestinal digestion, allowing them to drink freely without burden and experience the double happiness of health and deliciousness. And Ruzhen ice cream is the main "one ice cream and one cup of milk". The milk source comes from Wandashan Dairy's own alpine ecological pasture. The milk aroma is rich and pure, and the taste is sweet but not greasy and silky. The design of the ice cream is also creative, as if it were an unfolding picture, topped with auspicious cloud patterns, achieving a high degree of unity between Chinese classical culture and modern aesthetics, providing athletes with a dual enjoyment of art and nutrition.
In addition to healthy products, Wandashan Dairy also organized a 100-person "ice and snow running group" to convey the concept of "alpine ecology, good milk from ice and snow" to the majority of consumers. On the Hama mini track, dynamic dancers were invited to enthusiastically dance the brand's theme song "Taste of Love" to cheer on the contestants on the scene with passionate songs. High-quality service, helping dreams, Wandashan Dairy accompanies contestants from all over the world throughout the process with consistent care and support, realizing the integration of healthy sports and nutritional power, and creating the strongest energy supply station for runners.
66 Years of Quality, Helping Healthy China
Marathon is a national sport that challenges the limits. As a supporter of Hama, Wandashan Dairy is also a national brand that pursues excellence. Wandashan Dairy was conceived in the black land and rose in Harbin. It has been forging ahead for 66 years. It has become a state-owned enterprise brand trusted by the people with almost demanding professionalism and original intentions.
Since its establishment, Wandashan has always inherited military culture, educated youth culture and Beidahuang culture, taking "dedication of green food, caring for public health" as its own responsibility, relying on the unreplicable ecological resources of "Longjiang Fertile Soil, Golden Milk Warehouse, Ecological Beidahuang", and insisting on raising healthy cattle in the black land. In the past 66 years, Wandashan Dairy's product line has expanded from a single product line to a full nutritional guardian covering the whole life cycle of all age groups and all scenarios, forming a family nutritional product matrix composed of infant and toddler products, nutritional products, health products, liquid milk products, and adult powder products, meeting the nutritional needs of consumers from infants to adults. In order to ensure product quality and safety, Wandashan Dairy has built its own alpine ecological ranch to ensure product safety from the source. At the same time, it has established a rigorous quality security inspection system, maintained a record of 0 safety accidents in 66 years, and led the national nutrition upgrade with high-quality products.
Run as much as you like for what you love. As a national brand deeply rooted in the hearts of Longjiang, Wandashan Dairy has taken 66 years as a mirror, adhered to the supreme pursuit of high-quality dairy products, and protected the healthy growth of the people with nutrition. Looking to the future, Wandashan will more firmly and actively implement the national strategy of national health, lead a healthy life, create high-quality dairy products, and help fuel a healthy China.
