/PRZWT/GUANGZHOU, September 5, 2024 - On September 2, 2024, the 7th Moselian Bulgarian International Yogurt Cultural Festival came to a successful conclusion. This year's International Yogurt Cultural Festival coincides with the Mid-Autumn Festival. Bright Moselian, together with the Shanghai Museum, inspired by its collection of Kesi "Life Celebration of Lingxian", launched a series of joint limited products and peripherals, which symbolize healthy reunion for a long time. The silk fabric is light and soft in texture, and has always enjoyed the reputation of "one inch of Kesi silk and one inch of gold". Bright Moselian used this traditional craftsmanship to convey the Chinese philosophy of "light courtesy and affection" to Bulgaria. Although the gift is "light", it symbolizes the long-term friendship between the two sides through yogurt.
The theme of this year's International Yogurt Culture Festival is "Courtesy is light and affection is heavy, yogurt celebrates reunion", which cleverly integrates traditional Chinese Kesi art and Bulgarian yogurt culture. On the occasion of the Mid-Autumn Festival reunion, yogurt and Kesi are used as mediators to build a bridge of cultural exchanges between China and Bulgaria, and convey warm wishes and beautiful visions across national borders.
Kesi Dancing Yogurt Township, a Cultural Dialogue Across Time and Space
One of the highlights of this year's Yogurt Culture Festival was the wonderful presentation of Chinese Kesi skills, which injected a unique Chinese cultural charm into the event. The Kesi team brought traditional Kesi looms from China and explained the process of Kesi weaving in detail at the event site, allowing the guests to experience the essence of this ancient skill and the profound heritage of traditional craftsmanship up close. On the stage of the highly anticipated 7th National Yogurt Queen Election, the participating beauties wore Chinese-style modified cheongsam and held exquisite Kesi fan, walking lightly, fusing tradition and modernity perfectly, showing the beauty of Chinese culture.
The theme Kesi Tuan Fan specially customized by Bright Dairy for this International Yogurt Cultural Festival was given to the local museum in Moslian as a commemorative collection, symbolizing the integration and inheritance of the cultures of China and Bulgaria. In addition, the exquisite Kesi fabrics brought by the Kesi team were also exhibited in the Moslian Museum, providing an opportunity for the local people to appreciate and experience the memory of China's thousand-year-old culture up close. Through customized Kesi Tuan Fan gifts and exhibitions, Bright Dairy hopes that every resident of Moslian Village and guests from afar can feel the warmth and blessings from the East.
"Every yoghurt festival has made me more and more interested in Chinese culture," said a villager in Moslian village. "The exquisite Kesi works on display this year made me deeply immersed in the charm of Chinese culture. I sincerely thank the yoghurt festival for bringing us such a wonderful display of Chinese culture."
Ingenuity is immortal, and we will paint and inherit the picture together.
Moslian's long tradition of drinking home-brewed yogurt, its unique fermentation process and high-quality bacteria, represents the pursuit of health and longevity by Moslian villagers. And Chinese Kesi, as a national intangible cultural heritage, its exquisite skills of "through the warp and back to the latitude" not only show the ultimate pursuit of beauty by the Chinese nation, but also contain the inheritance and persistence of generations of craftsmen. At this year's International Yogurt Cultural Festival, Moslian yogurt and Chinese Kesi skills found resonance - both carry a long history and profound cultural heritage.
When the guests tasted the delicious taste of mellow yogurt, their eyes were attracted by the exquisite Kesi works in front of them, each silk thread is cleverly woven with good wishes for longevity and reunion. With their unique artistic charm, these Kesi works, together with the mellow fragrance of yogurt, interpret the common pursuit of health and longevity between the two peoples. On the eve of the Mid-Autumn Festival, the encounter between Moslian yogurt and Chinese Kesi added a special layer of meaning to the atmosphere of reunion.
Long-term cooperation, a new story
Bright Dairy first set foot on the land of Moslian in Bulgaria 16 years ago, introduced local strains to China and created the first room temperature yogurt brand Bright Moslian. Since then, Bright Moslian has brought healthy and delicious yogurt to more Chinese consumers through continuous technological innovation and product upgrades. This year, Bright Moslian broke the public's inherent perception of room temperature yogurt and launched a new series of light yogurt, which is well received by consumers with its subversive delicate and light taste, 25% less cane sugar, and 3.2g dietary fiber per bottle. At the marketing level, Bright Mosley continues to explore the possibility of IP cooperation. When the Mid-Autumn Festival meets the Yogurt Festival this year, it joins hands with the Shanghai Museum to excavate its collection of Kesi "Birthday Celebration Map of Lingxian" and launch a double "light" gift to empower products.
Over the years, Bright Dairy has not only brought mellow Moslian yogurt and the concept of quality life to Chinese consumers, but also with the unremitting efforts of Bright Dairy, Bulgarian yogurt culture has gained new vitality in China. Looking forward to the future, Bright Dairy will continue to adhere to the innovation-driven development strategy, go hand in hand with Bulgaria, deepen friendly cooperation between the two countries, and jointly open a new chapter of cultural exchanges between China and Bulgaria, bringing more health to the two peoples.
