/PRZWT/SHANGHAI,Nov.12,2024-In the context of the construction of a"green China",as an important window for opening up to the outside world,green elements are everywhere at the Expo,and creating a"green Expo"has become the goal and consensus of all exhibitors.During the seventh Expo,Kao Group once again showed the world the ESG vision of"symbiosis with the United States"and the achievements of green innovation in many fields,which left a deep impression on the audience.
Symbiosis with the United States comprehensively promotes sustainable development
In 2022,based on the group's ESG strategy,Kao(China)established the ESG vision of"Tongmei Symbiosis",as well as the promotion direction of the three key areas of"Hemei Nature","Yumei Life",and"Chuangmei Future",which are respectively"Hemei Nature"for the ecological environment,"Yumei Life"for life,and"Chuangmei Future"for future technology.It aims to achieve breakthroughs and innovations in various fields through ideas,technology,and forward-looking thinking,and help promote the symbiosis and co-prosperity of mankind and the world.Around"Tongmei Symbiosis",Kao continued to present activities in three directions to the audience,continuously demonstrating the deepening ESG actions and the unremitting pursuit of"creating a better future together".
Taking"keeping the world really beautiful"as the starting point,Kao strives to create a green ecosystem of"Hemei Nature"with its own actions,and is committed to reducing the impact on the environment in the entire supply chain and the entire product lifecycle.At this Expo,Kao once again demonstrated its green business goals for 2025:compared with 2020,it plans to reduce energy consumption by 18%,water consumption by 18%,carbon dioxide emissions by 40%,and waste recycling from household goods factories by 99%.
In terms of specific actions,Kao(China)comprehensively applies the concepts of"research and development of sustainable materials,reduction of resource consumption,development of new structural materials and innovative technology packaging"to product packaging development,and strictly implements the 4R principle;Kao and the Ministry of Ecology and Environment Publicity and Education Center jointly host the"Clean and Beautiful China Tour"environmental protection promotion activity,which has had a positive and extensive impact over the years.
Make the most of what's available,create what's possible,live a good life forever.
"Making Good Use of Available Creation Possibilities"is the promotion practice of Kao Group's"Mottainai Hottokenai"series of promotional activities in China.At the CIIE,Kao presented a series of representative cases of"Making Good Use of Available Creation Possibilities"activities to the audience.For example,in the production of products,the Shanghai Kao factory actively promotes the concept of sustainable manufacturing to reduce the loss of natural resources and environmental pollution;the Frifangsi brand practices sustainable development concepts by strictly selecting ingredients that are easy to return to nature,using environmentally friendly packaging materials,and replacing animal raw materials with plant-based raw materials to reduce the harm to marine life;The environmentally friendly packaging box for logistics and transportation developed by the Kao(China)Research and Development Center(KCRC)can be used 4-6 times repeatedly,reducing carbon emissions in production and circulation by 18%,and the cost can also be reduced by 5%.Kao hopes to start practicing environmental protection with everyone from the small things that are easy to start in daily life.
Inside the Kao exhibition hall,benches,display stands and document trays assembled from recycled plastic building blocks can be seen in many places.Kao uses recycled and discarded replenishment packaging,after crushing,cleaning and other processes,it is processed into recycled plastic building blocks or new replenishment packaging,giving it a"second life",fully demonstrating the green innovation practice of Kao's"Recycreation(recycling innovation)".According to statistics,from 2015 to the end of 2023,the Kao Group has recycled more than 2 million waste replenishment packaging,with a total weight of 36.8 tons.
Steady production and increase efficiency Seize new opportunities for green agriculture
On November 8,Kao appeared at the new product launch conference hosted by CCTV,showcasing its new products and new technologies in the application field of green agriculture.Mr.Hei Hongji,Chairperson of Shanghai Kao Chemical Co.,Ltd.,came to the scene to introduce in detail the new members of Kao's chemical product line,including the world's first KAO ADJUVANT A-166 fixative and crop income enhancer,as well as the first appearance of the pesticide auxiliary"SQUASH"and the"old friend"of the Expo-the drone plant protection auxiliary KAO ADJUVANT A-200.
In order to reduce the risk of crop pests and diseases,the Kao Chemical team has developed functional products with good bactericidal and insecticidal properties.Among them,the world's first KAO ADJUVANT A-166 fixative uses the new Japanese fixative technology,which can make the bactericidal agent homogeneous and dispersed on the surface of crop leaves,forming a"protective film"to resist rain erosion;the Kao pesticide auxiliary"Quick Show SQUASH",which also debuted on the stage of Bo,adopts Kao physical synergistic insecticidal technology,which achieves the ideal physical insecticidal effect by blocking the pest valve,specializes in resistance to small pests,and eliminates the development of drug resistance.Both products use food additives as active ingredients,which are safe and environmentally friendly,and the medicated fruits and vegetables can be eaten with confidence before and after picking.In addition,Kao exhibited for the first time a crop income enhancer based on natural extracts,which increases crop immunity and stress resistance by improving photosynthesis efficiency,and achieves higher quality income.In addition,KAO ADJUVANT A-200,a special additive for drone plant protection that has appeared in Jinbo many times,adopts Kao's unique interface control technology,which has anti-drift,anti-evaporation,and anti-sedimentation characteristics,which greatly improves the application efficiency of the drone.The amount of pesticides is reduced by 70%,and it can still achieve similar pest control effects as before the reduction,promoting food production and environmental protection.
Covering multiple aspects of crop cultivation,the arrival of the"Four Musketeers"of Kao Smart Agriculture will provide high-quality value for the green upgrade of agricultural production and promote the sustainable development of agriculture.
Since the opening of the first CIIE,the green business concept displayed and adhered to by Kao has been deeply rooted in the hearts of the people.At this CIIE,through the display of"multi-touchpoint"achievements in the fields of beauty and personal care,intelligent technology,ESG,agrochemical products,environmental hygiene,etc.,not only deepened the concept of"symbiosis with the United States",but also gave more connotation and imagination to creating a"better life"in the future with environmental protection and innovation.
