/PRZWT/(November 2025) In the late autumn of October, as the JD 11.11 Global Good Products Festival was in full swing, an offline experience feast exclusively for college students - the JD Campus "Ten Thousand Trials Fair" - also swept across three major cities across the country simultaneously. From October 28th to November 12th, with the theme of "The Provincial New Youth Test is Unstoppable", JD Campus joined hands with eight well-known brands including Lenovo, Leader, Edifier, vivo&iQOO, JD Fashion Digital Accessories, Aoluo, Kerun and GOF Enter ten "Double First-Class" universities, namely China Agricultural University, Beijing Sport University, Capital Normal University, Beijing University of Chinese Medicine, China University of Mining and Technology, North China Electric Power University, Shanghai University of Finance and Economics, Tongji University, Nanjing University of Aeronautics and Astronautics, and Nanjing Agricultural University. Through a series of pop-up roadshows that integrate product experience, fun interaction and exclusive discounts, It has created an immersive "try" paradise for students where they can "try before you buy and save while trying", and also built a communication bridge between the brand and young consumers.
Immerse yourself in the "trial" experience and create a new way to save money on campus during the promotion period
This event focuses on the actual needs of students in various aspects such as study, life and entertainment. In the universities where it is implemented, multiple brand interaction zones full of youthful vitality have been set up. The scene was constantly crowded with people. With "trial" as the core, students were able to experience various digital technologies, home appliances and personal care and beauty products up close. Combined with the student-exclusive discounts during JD's 11.11 period, it truly achieved "easy trial, worry-free saving and happy shopping".
The interaction among the eight major brands has gone viral and become a popular check-in spot on campus
The exhibition areas of various brands have become a beautiful sight on campus with their interesting interactive games and substantial benefits. They have also transformed into popular check-in spots that students are eager to participate in, winning the love of many students in a warm atmosphere.
Lenovo
A variety of laptops, headphones and peripheral products that are highly favored by students are on display. It's a big promotion now. Complete student verification and you can enjoy educational discounts of up to 2,000 yuan, making efficient learning and entertainment experiences within easy reach.
Leader: Commander
A series of "Lazy Person series" household appliances with fashionable designs and smart functions have drawn a blueprint for a quality life in the future for students. By simply interacting on the spot, students can participate in a lucky draw, and by purchasing online packages, they can share 300,000 yuan in cash gifts. This has sparked the students' boundless yearning to create their own space.
"Wanderer
Set up a dedicated headphone listening area to allow students to experience the outstanding sound quality of multiple over-ear and Bluetooth headphones firsthand. Collect the exclusive student coupons on site and enjoy exclusive low prices to help each student find the most suitable "heavenly Melody" equipment for themselves.
vivo&iQOO
It brought a feast of new devices released in October, including vivo X300 and iQOO 15. The hands-on experience on the real devices made the students exclaim with great satisfaction. When purchasing a device, you can enjoy a maximum subsidy of 1,800 yuan for trade-in. For designated models, you will receive a "1-year screen breakage gift" and the benefit of "365-day replacement without repair". Our sincere service eliminates your worries.
Jd Trendy Digital Accessories Section
Transform into a "treasure supply station" for students. From essential learning items like computer stands and power strips to travel essentials such as high-speed power banks and mobile phone gimbals, everything is available. On the spot, you can also experience top-notch products such as Huawei's 100W ultra-thin power bank and CASETiFY star-style phone cases. By participating in the new product lottery on JD.com, you have a chance to "buy for 1 yuan", which made students exclaim, "They really understand us!"
Oluo
Focusing on addressing specific skin concerns of students, such as acne and skin infections, we provide scientific and reassuring solutions for those in need through professional product experiences and consultations.
Ke Run
For sensitive skin care issues in autumn and winter, we have brought classic moisturizing and hydrating cream and other star products, and offer exclusive discounts for students. There is also a chance to receive limited edition souvenirs when placing an order, making skin care simple and effective, and doubling the benefits.
Goff
The skincare section specially designed for boys has seen its oil-control and acne-removing series of products become the focus of attention. The slogan "Don't be a greasy college student" has been deeply rooted in people's hearts, and the discount on the additional volume of 420ml for 360ml has made boys rush to purchase it without hesitation.
Integrate online and offline efforts to build a complete consumption loop
This "Ten Thousand Trials Grand Fair" not only sparked a craze for offline experiences but also achieved traffic accumulation through a carefully designed integrated online and offline model. Students collect stamps by checking in and complete brand interaction tasks to draw great gifts. At the same time, they are guided to search for "JD Campus" on the JD APP to claim online benefits such as a 100-yuan money-saving card. This effectively extends the enthusiasm from offline to online, building a complete path from experience to conversion.
Conclusion: From "Experience" to "Cultivation", building long-term trust with Generation Z
The successful implementation of JD Campus's "Ten Thousand Trials Grand Fair" is not only a vivid practice of experiential marketing, but also marks the upgrade and transformation from "experiential marketing" to "nurturing marketing". Through continuous interactive participation, scenario-based experiences and rights guidance, the event not only stimulates consumer enthusiasm in the short term, but also gradually builds long-term emotional connections and brand recognition with young users through repeated real contacts.
It is no longer confined to the facilitation of a single transaction, but rather, through the deep integration of content, scenarios and services, accompanies the growth process of the student group. In the process of trial use, interaction and feedback, it imperceptibly cultivates consumption habits and brand loyalty, achieving a leap from "reaching" to "cultivating".
Although the offline activities have come to an end, the online highlights are still ongoing. Students can log in to the JD APP at any time, enter the "JD Campus" section, and continuously unlock high-quality products and exclusive benefits tailored for students.
In the future, JD Campus will continue to focus on the young market, join hands with more brand partners, and bring a wider range of product choices and more considerate service experiences to students, jointly writing a new chapter in campus life!
