/PRZWT/On November 15, 2025, the 27th China Hi-Tech Fair was grandly opened in Shenzhen. During the same period of this Hi-Tech Fair, the 2025 Brand Power Leading Forum and the Guangdong Brand Development Conference with the theme of "Chinese Brands, Global Responsibility" were held. At this grand event where technology and brand converge, domestic imaging brand Songdian reached its peak - not only was it honored with the title of "Famous Brand of Guangdong", but it also made a stunning debut with the first masterpiece of its high-end series, the VE418 large-sensor flagship compact camera. This product, with its outstanding technical strength and the remarkable concept of "Extraordinary Vision", has become the focus of the entire event. The appearance of Songdian this time not only demonstrated the brand's strong product power, but also established a brand-new image for Chinese imaging brands on the international high-end stage.
High-standard platform: A top-notch event where technology and brands converge
As an important window for showcasing China's scientific and technological innovation, the China Hi-Tech Fair is known as "China's No. 1 Science and Technology Exhibition", and is listed as one of the three major exhibitions in China along with the Canton Fair and the China International Import Expo. It serves as a core hub for the display and exchange of global cutting-edge scientific and technological achievements. This year's Hi-Tech Fair is of an unprecedented scale, with an exhibition area of 400,000 square meters. It has gathered over 5,000 exhibitors from more than 100 countries and regions around the world and more than 400,000 professional visitors. Songdian's outstanding performance on this platform marks that the brand's strength has been fully affirmed by the platform. This is not only an endorsement of Songdian's technical strength, but also indicates that domestic imaging brands will showcase the charm of "Made in China" on a broader stage.
Brand Honor: Fifteen years of deep Cultivation have forged "Guangdong Famous Brand"
Winning the title of "Famous Brand of Guangdong" is a powerful testament to Songdian brand's fifteen years of dedication and accumulation. Since its establishment, Songdian has been deeply engaged in the innovation of imaging technology, gradually completing a systematic leap from its initial entry into e-commerce to leading the domestic imaging industry, and then to becoming a member of the brand power, demonstrating the strong growth resilience of domestic brands. At the 2025 Guangdong Brand Development Conference, Songdian stood out among many participating brands and was selected as one of the 11th batch of "Guangdong Famous Brands". This honor not only recognizes its market position but also highly affirms the innovative breakthroughs achieved by "Guangdong Manufacturing" in the field of precision imaging.
New product debut: VE418 sets a new height for domestic compact cameras
While the brand's strength has been officially recognized, as a key product at the launch ceremony, the Songdian VE418 large-sensor flagship compact camera has set a new benchmark for domestic compact cameras with multiple breakthrough technologies. Its core is equipped with a 1/1.4-inch large sensor CMOS sensor, which significantly enhances the low-light image quality and ensures that it can output detailed, pure and transparent images even in night scenes, indoor environments, etc. The 48-megapixel high pixel count not only provides abundant details for creation but also ensures the flexibility of post-cropping. Combined with 30 frames per second high-speed continuous shooting, it can precisely capture every dynamic moment.
In addition, the VE418 integrates professional functions such as multi-frame switching, external lens expansion, multi-point face tracking, night vision full-color, and five-axis image stabilization, achieving professional-level image performance within a compact and lightweight body. This masterpiece not only attests to Songdian's strong technical strength, but also demonstrates its determination and confidence to enter the high-end market.
Zhao Kundian, the founder of Songdian brand, emphasized at the press conference that the launch of VE418 marks Songdian's official entry into the high-end imaging market, which is an important milestone for Songdian to achieve technological self-reliance and brand strength. In the future, Songdian will continue to increase its investment in research and development, delve deeply into imaging technology, and promote domestic imaging equipment to form differentiated competitiveness in the global market, allowing "Made in China" to shine in the world's imaging field. His speech at the press conference won a warm response from the audience on the spot. It not only clarified the future development direction of Songdian but also injected strong impetus into the upgrading and innovation of the entire domestic imaging industry.
From brand awards to new product launches, and then to the elaboration of the brand vision, this brilliant appearance at the Hi-Tech Fair is not only a key milestone in the development of the Songdian brand, but also a microcosm of the continuous breakthroughs of "Made in China" in the field of precision imaging. As Mr. Zhao pointed out, with innovative products like VE418, Songdian is competing on the same stage with international brands with its solid technical strength, contributing visual power to the strategy of building a strong brand nation and demonstrating the increasingly powerful global influence and innovative vitality of Chinese brands.
