/PRZWT/In the current era when the consumption of pure electric vehicles is becoming increasingly rational, users' demands for "high cost performance" are no longer limited to price; they place more emphasis on the ability to "solve practical vehicle usage problems". The all-new MG4 530 Smart Fun Edition accurately seizes this demand. With a people-friendly price of 93,800 yuan after a limited-time subsidy, it is equipped with the longest 530-kilometer range in its class, a leading intelligent interaction system and advanced intelligent driving functions, bringing a "worry-free and practical" new option to the 90,000-yuan pure electric vehicle market. It has quickly gained the favor of consumers after its launch.
For pure electric vehicle users, "short battery life and long charging time" are the most troublesome problems. However, the all-new MG4 530 Smart Fun Edition directly offers a "radical solution". Its combined range reaches 530 kilometers, which can easily cover a week's itinerary for daily commuting. There is no need to frequently plan charging stations when taking family on a weekend trip across provinces or returning home for a long holiday to visit relatives, completely getting rid of the "battery panic". What's more considerate is that, relying on the unique integrated thermal management system in its class, the vehicle's power consumption is as low as 11.9kWh per 100 kilometers, and the daily usage cost is much lower than that of fuel vehicles. The charging efficiency is equally high. It only takes 20 minutes to charge the battery from 30% to 80%, which is equivalent to the time it takes to have a cup of coffee at a charging station. You can fully charge it and continue your journey without having to wait for a long time. Even in the cold winter environment, this car can maintain a stable range performance. With an additional 100 kilometers of range compared to its peers, commuters can save over 50 hours of charging time throughout the year, making their travel more efficient and worry-free.
In terms of intelligent configuration, the all-new MG4 530 Smart Fun Edition has achieved "leading in its class". The model is equipped with a 15.6-inch 2.5K ultra-clear central control screen. Not only is its size the largest in its class, but it also adopts the same 3A coating technology as the iPhone 17. Even in the strong midday light of summer, the screen content remains clearly visible. There is no need to block the light with your hand or adjust your sitting posture. You can smoothly view navigation and operate functions, avoiding distractions during driving. Meanwhile, the OPPO Smart Mobility handcar interconnection function has been comprehensively upgraded, adding seven practical features including mobile phone voice summoning, watch remote summoning, and multi-scenario intelligent adaptation: Before going out in winter, the vehicle can be preheated in advance through the mobile phone. When driving at night, the smart blind spot correction function can enhance the field of vision on both sides and reduce the risk of blind spots. When you forget to bring your mobile phone when getting off the vehicle, the system will promptly issue a reminder. Every detail is in line with the daily driving needs of users, making the interaction between people and vehicles more convenient and humanized.
Based on the concept of "technology equality", the all-new MG4 530 Smart Fun Edition brings advanced intelligent assisted driving functions to the 90,000-yuan market for the first time, allowing entry-level pure electric users to also enjoy the safety and convenience brought by technology. This vehicle is the first to be equipped with Horizon Robotics' latest generation of Journey 6E intelligent driving chip, along with a comprehensive perception hardware system featuring 3 millimeter-wave radars, 6 high-definition cameras and 12 ultrasonic radars. Coupled with algorithms optimized based on game theory large models, it can precisely handle the complex road conditions in China. When driving at high speed, the NOA system can predict the driving intentions of surrounding vehicles and pedestrians in real time, making ramp merging, overtaking and lane changing more flexible and efficient, and reducing the operational burden on drivers. Even on urban congested sections where the vehicle speed is below 10km/h, the intelligent assisted driving function still supports lane changing operations, making it easy and effortless to follow the vehicle in front. When entering the main expressway from the ramp, the system can be quickly activated within a short distance, with a response speed far exceeding that of vehicles in the same class, adding a guarantee for driving safety.
"Difficult parking" is a "nightmare" for many drivers, especially novice ones. However, the all-scenario intelligent parking function of the all-new MG4 530 Smart Fun Edition has precisely solved this pain point. In continuous vertical parking space scenarios, this vehicle's parking space search speed is faster and it can recognize more Spaces. For instance, when going to a shopping mall during holidays, in the face of tight parking Spaces and vehicles closely following behind, this vehicle can complete parking space recognition at the entry corner near the parking space and simultaneously display up to 8 available parking Spaces, allowing drivers to quickly select the appropriate one and avoid the embarrassment of "missing a parking space". When parking in a vertical space, the vehicle can precisely control its direction, fully enter the parking space and maintain a standard body posture, neither protruding from the parking space line nor crossing it, effectively reducing the risk of being scratched by adjacent vehicles. In addition, the model also supports the APA automatic parking exit function in any scenario. Even if the space on both sides of the parking space is narrow, you can easily drive out with just one click, completely saying goodbye to the trouble of repeatedly "rubbing the parking space". Even beginners can instantly become "parking experts".
The strong product power eventually translated into outstanding market performance. As the core model of MG's new energy strategy, the all-new MG4 sold nearly 12,000 units in its first month, successfully ranking eighth on the first-month delivery list of best-selling models and simultaneously claiming the top spot in the first-month sales of newly launched pure electric sedans. As of now, the cumulative large orders for this vehicle have exceeded 60,000. This report card not only reflects consumers' recognition of its product strength, but also proves that the all-new MG4 530 Smart and Fun Edition has accurately captured users' demands, becoming a benchmark model of "worry-free and practical" in the 90,000-yuan pure electric vehicle market.
