/PRZWT/The automotive industry is currently undergoing significant changes, and content creators are also facing new challenges. How can we produce content more efficiently and how can good content be seen by more people? On November 22nd, the "Pacific · New Voyage" - Pocket AI Creator Salon and Pocket Planet Launch Ceremony, hosted by Pacific Network Group, was held in Guangzhou. More than 30 founders or key personnel from leading self-media in the automotive and technology industries, including Play Car Professor, Electric Planet, Wu Pei Channel, nice Good Car, ifanr, and Fengchao Technology, participated in this event.
Shen Li, senior vice president of Pacific Network Group, said in his opening remarks that in the era of content transformation, Pacific Auto hopes to empower all vertical creators with its rich experience in vertical media and vast business resources, improve the quality and efficiency ratio of content creation, and enrich business monetization channels. Enable the entire automotive and technology content ecosystem to have better content quality and broader revenue prospects.
Shen Li disclosed that Pocket AI, including dealers and KOCs, currently has nearly 300,000 active accounts, leveraging AI to empower content creation. Taking this year's Guangzhou Auto Show as an example, users of Pocket AI no longer need to visit each booth one by one to shoot materials. They can directly create content using the materials in the original material library authorized by Pacific Auto. Meanwhile, Pocket AI can also help content creators generate live stream slices. Shenli invited the content creators present to become co-creation partners of Pocket AI.
Pocket Planet is the MCN platform of Pacific Network, mainly focusing on two tags: technology and fashion. Shen Li said that Pocket Planet is committed to building a bridge between automakers and content creators, making it easier for automakers to find good content creators and enabling good content to be seen by manufacturers more quickly. He hopes that the circles of automotive and technology experts can have more exchanges and integration.
After years of operation in vertical media, Pacific Auto has accumulated rich experience in content services and creation. Pocket AI is an AI product that Pacific Network has refined for four years. It has completely transformed the production methods of content creators with the power of AI. Fu Lushan, vice president of Pacific Network Group and head of Pocket AI, introduced to the users on site that the use of Pocket AI can greatly lower the threshold for content creation. For instance, when I used Scissors before, I would encounter situations such as insufficient material quality and high editing thresholds. However, Pocket AI can solve all these problems with just one click. It is worth mentioning that Pocket AI has a vast library of material resources, operated by a dedicated team, and has accumulated tens of thousands of materials, including those from auto shows and new car launches. With the intelligent mixed editing function of Pocket AI, thousands of differentiated video contents can be produced within just a few minutes.
In addition, Pocket AI has also addressed the pain point of content creators in distributing content across multiple accounts and platforms, supporting one-click distribution to multiple platforms. At the same time, it also supports viewing data from multiple platforms, such as play counts, comments, and new followers. Pocket AI can even analyze the hot search trends on various platforms through big data to help creators inspire their creativity.
It is reported that Pocket AI has been in large-scale use. Fu Lushan disclosed that currently, leading automakers such as BYD, Chery, Mercedes-Benz, Great Wall, and Changan, as well as home appliance industry giants like Midea, are all using Pocket AI. "I can confidently say that in the automotive industry, Pocket AI's market share and product capabilities are both number one."
Your professional content deserves the best resources in the automotive industry. Chen Ming, the person in charge of Pocket Planet, stated that Pocket Planet aims to build a fan base of tens of millions in the fields of technology, automobiles, and fashion. Meanwhile, the signing plan of Pocket Planet will also cover a larger scale.
Chen Ming told everyone on the spot about the changes that Pocket Planet has brought to content creators. She said that Pocket Planet will become a strategic partner for customers to screen influencers. Automakers can discover high-quality content creators here, and influencers can also find commercial monetization paths here. In addition, Pocket Planet can also assist content creators in building their own columns and ips. Currently, Pacific Network has top-notch content planning such as "Intelligent Driving Grand Review" and "The Power of China's Intelligent Manufacturing". Influencers can participate in them through Pocket Planet.
Good content needs opportunities for commercialization and monetization. Pacific Auto has a strong ability to monetize content. It is understood that the content commercialization team of Pacific Auto has already carried out many content marketing projects with car manufacturers and is undoubtedly a leading content production factory. For instance, challenging Mount Everest with BYD, going to the Middle East, etc. Carry out cross-border marketing events with brands such as Chery, Geely and GAC. Pacific Auto hopes that all content creators on site will have the opportunity to participate in these content commercialization projects and share the opportunities.
After the speech, the content creators on the spot also actively asked questions and exchanged views. Everyone unanimously hopes to leverage the power of AI to revolutionize content production methods and enhance content creation efficiency. At the same time, we also hope to share content resources and business opportunities through MCN platforms like Pocket Planet and jointly draw a new blueprint for cooperation.
