/PRZWT/From November 13th to 21st, 2025, G-Star 2025, the largest game exhibition in South Korea, was held at the Busan Exhibition Center. At this exhibition, Samsung Electronics collaborated with Netmarble, one of South Korea's largest game publishers and developers, to showcase its next-generation immersive display products, including the Spatial Spatial display and the Dragon Knight 3D gaming Monitor G90XF.
This collaboration is based on the continuous and in-depth partnership between Samsung and Netmarble. Earlier this year, the two companies joined hands at the Gamescom in Cologne, Germany, and for the first time showcased the 3D mode of the game "Magic Master: STAR DIVE" on the Xuanlong Knight 3D gaming monitor G90XF. At this G-Star game exhibition, both sides have taken their cooperation to a new height. Through Spatial Spatial display technology, fans can meet their favorite game characters in a life-sized 3D format.
Xuanlong Knight Game Experience Zone: 3D Gaming Monitor G90XF embarks on an immersive journey
In the Netmarble Game experience area, visitors can immerse themselves in the new game "Magic Master: STAR DIVE" through the Samsung Dragon Knight 3D gaming Monitor G90XF. This monitor adopts advanced eye-tracking technology. Without the need to wear 3D glasses, it can present vivid and three-dimensional images, making players feel as if they have directly stepped into the game world.
The Samsung Dragon Knight 3D Gaming Monitor G90XF features precise focal length adjustment, allowing users to control the 3D depth of field by adjusting the distance between the camera and the eyeball. Meanwhile, the device intelligently detects the parallax of the left and right images and provides customizable 3D depth Settings for different games. With these innovative technologies, players can enjoy the captivating 3D game world as if they were there.
Based on these technological advancements, Samsung and Netmarble are working together to comprehensively enhance the quality of 3D gaming experiences and jointly build an immersive content ecosystem. Samsung's leading display technology, when combined with Netmarble's expertise in high-quality graphics development, presents the three-dimensional depth of field of character movements, battle scenes, and dynamic backgrounds with outstanding clarity.
"Netmarble is collaborating with Samsung on a series of technologies to fully build an ideal 3D gaming environment," said Lee Jung-ho. "The Dragon Knight 3D gaming Monitor G90XF opens up new possibilities for immersive experiences without glasses and captures the excitement of games from a new dimension." By fine-tuning the 3D effects of each scene in "Magic Master: STAR DIVE", players can not only feel the tension and excitement of the battle, but also experience the delicate tension of the characters' emotions - the enthusiastic response from visitors today is the best proof of this experience.
Three-dimensional characters come alive before your eyes: Spatial Spatial display screens reshape the exhibition experience
At the Netmarble exhibition area, Samsung's Spatial Spatial display screen became the focus of the entire event with its immersive 3D visual experience, leading the audience into the gaming world and allowing them to experience an unprecedented sense of presence. Popular game characters seem to break free from the screen's constraints and leap out of sight. Coupled with smooth dynamic performance and stunning visual effects, the game scenes are realistically recreated in the real space.
Lee Jung-ho, the distribution director of Netmarble Games, said: "Since establishing 3D technology cooperation with Samsung, we have jointly exhibited at international game shows such as Cologne, Tokyo and Brazil, and closely monitored user feedback." Based on these valuable insights, we have prepared rich and diverse, more attractive content for G-Star 2025.
The Spatial spatial display screen can present stunning and three-dimensional visual images without the need for dedicated 3D glasses, making the character images vivid and lifelike. This breakthrough technology thus quickly became one of the most watched and popular highlights at the exhibition.
On-site audience member Lee Sun-jae said, "I usually play games with a monitor. This time, seeing the characters on such a huge screen, the feeling is completely different." It's so amazing to be able to feel the 3D depth of field effect without wearing glasses. It's as if the game characters are really standing in front of me.
Another visitor, Kim Gui-hee, added, "I could clearly feel the three-dimensional effect, and the characters seemed to be moving in a transparent box." The scene was extremely stunning. The characters seemed to be leaping right before my eyes.
The Samsung Spatial Spatial display can present outstanding stereoscopic visual effects without relying on bulky holographic devices or dedicated 3D glasses. This display screen has a body thickness of only 52 millimeters. While presenting vivid and three-dimensional depth of field and realistic images, it also features easy installation and flexible content adaptation. This innovative display technology has opened up a brand-new path to enhance customers' immersive experience in diverse scenarios such as pop-up stores, retail Spaces, and exhibition displays.
"Spatial Spatial display screens are the next-generation display platform that surpasses traditional displays, truly achieving seamless connection between physical space and the virtual world," Lee Hwayul from the Visual Display Division of Samsung Electronics said, "This innovative solution significantly enhances the brand experience by creating a more immersive environment and stands out particularly in high-engagement events like G-Star."
Lee Jung-ho further elaborated: "Traditional holographic devices are often large in size, bulky and outdated in design. However, the Samsung Spatial Spatial display presents a realistic stereoscopic visual effect in a breakthrough slim form, not using holographic technology. This is truly extraordinary."
He added, "At G-Star 2025, for the first time, we are offering playable demos of two new titles, 'I Level Up Alone: KARMA' and 'EVILBANE'." Through the three-dimensional presentation of the Samsung Spatial Spatial display screen, players can experience the charm of the game from an unprecedented dynamic perspective.
Visitor Jang Jae-hyuk, who came to experience with his children, said with emotion, "I truly felt the rapid development of technology." The children were overjoyed when they saw the protagonist of "I Level Up Alone", Sung Jin-woo, appear in such a huge and lifelike figure - and it was a pleasant surprise to be able to take a photo with him. We look forward to Spatial Spatial display screens entering more museums and educational centers across the country, allowing the public to experience the immersive experience brought by innovative technology.
From viewing to experience: True immersive display
Samsung is completely reshaping the way content is presented in space with its cutting-edge technological products. Through innovative products such as the Spatial Spatial display and the 3D gaming monitor G90XF, Samsung has broken through the limitations of traditional flat screens and brought immersive three-dimensional spatial display to reality. Recently, the collaboration with Netmarble at the G-Star exhibition has received widespread acclaim. Its significance goes far beyond merely product sponsorship; it also attracts visitors in a new way through the integration of storytelling and innovative technologies.
Nam Yujin of the Visual Display Division of Samsung Electronics said, "The application scope of Spatial Spatial display screens will soon expand to a wide range of fields beyond gaming, including exhibitions, art, education, etc." This technology marks a key shift from passive viewing to active participation, providing a visual experience that is both immersive and interactive.
With innovative products such as the Spatial Spatial display and the Dragon Knight 3D Gaming Monitor G90XF, Samsung continues to set new benchmarks for immersive experiences and interactive participation for the entire industry.
