/PRZWT/On November 27, 2025, the 14th "China Food Health Seven-Star Award Ceremony and the Release of Influential Cases in Food and Beverage Consumption" was grandly held in Shanghai. After a strict review and comprehensive assessment of the cases by the expert review panel, the emerging beverage brand "Sawow Sharapova" under the Want Want Group won the "Innovative Model Influence Award" with its case "Sharapova Mini Wine Pioneers a New Way of Drinking". The "Dongchi" brand simultaneously won the "Low-Carbon Consumption Influence Award" and the "Annual Brand Influence Award".
Low-carbon practices and environmental protection responsibilities
Since its global debut in 2017 in collaboration with Tetra Pak, Want Want Group's "Frozen Madness" series of products have continuously led the industry's low-carbon transformation. The product adopts 6-layer sterile Tetra Pak packaging technology, not only achieving 100% recyclability and reutilization, but also completely reengineering the cold chain system through the "normal temperature circulation + home freezing" model - no professional freezing equipment is needed from the production end to the retail terminal throughout the process, significantly reducing carbon emissions.
In 2025, Want Want "Freeze Madness" will join hands with the China Environmental Protection Foundation to launch the "Freeze Madness Green Future, Energy Conservation with Your Contribution" campaign to support environmental protection and emission reduction. For every product purchased by consumers, a 1-cent environmental donation is triggered, successfully guiding consumers to participate in low-carbon living practices, transforming product features into environmental protection actions for all, and achieving a closed-loop sustainable development from supply chain innovation to empowerment at the consumer end. At this year's award ceremony, "Dongchi" not only won the "Low-Carbon Consumption Influence Award", but also took home the "Annual Brand Influence Award". With its outstanding innovation and market recognition, it has further consolidated its position in the market.
Technological innovation empowers the mini micro-intoxication ecosystem
In the new cycle of the booming self-indulgence consumption among women, "Sawow Sharapova" has entered the Mini economy market with a forward-looking vision, precisely breaking the market situation of traditional alcoholic beverages featuring "large capacity and high alcohol content". In response to the upgraded demand for "light drinking" among women, we have innovatively launched 120ml aseptic paper packaging and 3.5vol low-alcohol beverages, achieving precise control of "slightly tipsy but not drunk", and addressing the core pain points of women such as excessive drinking and inconvenient storage.
Relying on the R&D advantages of Want Want Group, the "Sawow Sharapova" mini cocktail neutralizes the stimulation of alcohol through the gradient sweetness of natural fruit juice, allowing first-time drinkers to enjoy a smooth taste. Combined with an affordable pricing strategy, it breaks through the consumption threshold for quality alcoholic beverages. As a leading brand in the new consumption sector under the Want Want Group, "Sawow Sharapova" will continue to focus on the alcohol and beverage consumption demands of young women. Through the product logic of "small size, low threshold, and high repurchase rate", it will help the industry expand the incremental market. This award marks the brand's successful opening up of a "beginner-friendly" alcoholic beverage market, providing a brand-new model for the youth-oriented transformation of traditional categories. In the future, we will continue to focus on deepening our efforts to ensure that the quality and slightly tipsy experience reaches female consumers at every stage of their growth.
The dual brand awards this time confirm Want Want's dual-wheel drive concept of "technology for good" and "demand insight", highlight the company's forward-looking layout in low-carbon environmental protection and the female consumer market, and also set a benchmark for sustainable development in the industry. In the future, Want Want Group will continue to lead the industry trend, be committed to providing consumers with better products and services, and contribute to the vigorous development of the food and health industry.
