On December 26th, the annual grand event of the sports industry, the 361° brand day, was grandly held at Tianjin Sports University. As the ninth consecutive year of the launch of new technological products by the leading sports brand 361°, on that day, multiple important sections such as the strategic cooperation signing ceremony between 361° and Tianjin Sports University, and the new product technology launch event of 361°, were all gathered together. The group's senior management, brand spokespersons and related partners all attended and witnessed the event.
The strategy collaborates with Tianjin Sports University to jointly build an integrated innovation platform for industry, research and education.
This year's Brand Day began with a strategic cooperation signing ceremony between 361° and Tianjin Sports University. Based on the sharing of resources and complementary advantages, the two parties aim to build a "education - research - industry" full-chain ecosystem and jointly promote the transformation of sports technology and the cultivation of high-level sports talents. At the signing ceremony, 361° stated that it would fully utilize the group's resources and open its R&D center, production line and other core platforms to the university, sharing its professional technical capabilities. Subsequently, both parties simultaneously launched the "361° Sports Innovation Center of Tianjin Sports University", which is dedicated to connecting academic frontiers with industrial practice and achieving a two-way drive of scientific research innovation and high-level talent cultivation.
Not only that, 361° and Tianjin Sports University have specially jointly released a "1 college + 1 platform + 4 projects" systematic cooperation plan, aiming to promote the physical health of teenagers and safeguard the healthy growth of the next generation. At the same time, on-site, the cultural and creative products designed by the 361° Group for Tianjin Sports University were specially displayed, vividly presenting the design achievements of the school and the enterprise collaboration; in the future, the two parties will also establish a "Tianjin Sports University Cultural and Creative Products & 361° Brand Experience Center", further enhancing the brand influence. Through the construction of a "one integrated model of industry-university-research-application" new mode, the two parties will jointly create a high-quality model of collaborative innovation between the school and the enterprise and the integration of sports and education, and continuously promote the high-quality development of China's sports industry.
Deepen involvement in Asian sports, and embark on a new stage of cooperation with the Asian Olympic Council
After the successful signing ceremony of the strategic cooperation agreement, an important moment arrived at the scene. Hussein Al-Musallam, the Director-General of the Asian Olympic Council (hereinafter referred to as "AOC"), delivered a warm congratulatory message to the 361° brand day via video and announced that 361° and the AOC would embark on a new round of strategic cooperation.
As the official partner of the Asian Olympic Council for 17 consecutive years, 361° has long been deeply involved and actively promoted the development of sports in Asia. Hussein Al-Musallam highly praised the deep trust established between the two parties in the video and said: "As a leading sports brand in China, with 361°'s deep focus on professional sports products and continuous expansion of the overseas market, it will surely continue to provide support for Asian sports events and inject stronger support."
The launch of this strategic cooperation marks that 361° will continue to support the development of sports in various Asian countries and regions as a leading sports brand in China. This is not only the continuation of the long-term partnership between the two parties, but also a deep advancement of 361°'s international strategic layout. The two parties will work together to create an even more exciting future for sports in Asia.
Focus on breakthroughs in cutting-edge technology, and the new product lineup empowers professional sports to reach new heights.
Then, with the presence of all the guests, the 361° new product technology launch event officially began, further heightening the atmosphere of the event. One of the highlights of the event was that 361° announced a deep cross-border cooperation with Kanglin Aerospace, a partner in China's aerospace industry, to jointly promote technological innovation in running series products. As the provider of space station cabin movement training suits for Chinese astronauts, Kanglin Aerospace has incorporated its aerospace technical expertise into the research and development of running equipment, providing authoritative endorsement for 361°'s professional products and helping the brand enter a new stage of being empowered by aerospace technology.
Based on the results of this cooperation, the newly launched series of products such as wind jackets and running pants at the event fully integrate "Zero Bundle Technology". By combining high-elasticity warm fabric with NOP smooth fabric composite technology, and coordinating with professional cone-shaped cutting, it achieves simultaneous improvement in both the lightweight wearing comfort and winter protection performance, providing runners with an unrestrained winter sports experience.
Subsequently, a major launch was held at the scene, featuring new professional sports running shoes represented by the FlyRan 5 and the FlyRan 5 FUTURE. Among them, the FlyRan 5 improved the thickness of the materials and the shape of the midsole, enhancing the foot sensation and rebound. It is an ideal choice for advanced runners during daily competitions and training. The FlyRan 5 FUTURE, which targets elite and advanced runners, is equipped with top-notch midsole technology and materials, being lighter, more elastic and more durable compared to the previous generation. Additionally, the new product lineup includes the FlyRan 5 MIX suitable for the general public and the FlyRan 4 ET focused on long-distance training, which can meet the diverse sports needs of runners of different levels.
It is worth noting that this brand day event, 361°, also had a deep collaboration with Tmall Juhuasuan's Happy Day. By leveraging the platform's traffic, it effectively promoted the sales conversion and improvement of the new technological products. From December 27th to January 2nd, when searching for "Feiran 5" on Tmall, you can get exclusive top products and make a quick purchase! On the day of the launch event, apart from running shoes, several basketball shoes also made their debut, such as the new generation of personal signature basketball shoes JOKER2 jointly released by 361° and the global brand ambassador Nikola Jokic in the United States, as well as the fast-paced BB2 and other practical training basketball shoes. The appearance of these top products not only showcased the hard-core strength of 361° in multiple fields, but also took advantage of this event opportunity to allow consumers to experience professional equipment at the level of professional players in the first instance.
Stimulating the enthusiasm of the general runners, the 10KM annual final of the Third Race Track came to a successful conclusion.
On the day of the event, the 2025 Race Series 10KM Challenge on Circuit 3 Annual Finals kicked off in the morning, setting the stage for this annual grand event. After years of continuous development, the scale and influence of the event have continued to expand, successfully attracting numerous running enthusiasts to participate, and it has become a highly influential brand-owned event IP in the domestic running ecosystem.
At the finals site, the elite group of athletes started the race at the track field of Tianjin Sports University, testing their physical limits and the practical performance of the latest technological running shoes. The relay race of the media group also followed and engaged in intense competition. The awarding ceremony was held as scheduled in the main venue of Brand Day in the afternoon. The male elite group champion was Wang Peilin, who won with a time of 00:30:46, and Li Ke won the female elite group championship with a time of 00:35:34. The event not only provided a platform for runners to achieve self-breakthroughs, but also strengthened the brand's professional image in the running community. Over the years, the IP of the No. 3 track has been continuously promoted through systematic operation, popularizing Chinese running culture. This fully demonstrates 361°'s user-centered philosophy and actively builds a complete ecosystem from products to services, helping Chinese running sports reach new heights.
This year's 361° Brand Day, through in-depth strategic cooperation among industry, academia, research and application, has established a solid foundation for sports technology innovation and talent cultivation. At the same time, the technological new product matrix centered on Feiyan5, as well as the continuous deepening of the No.3 track in the running ecosystem, have comprehensively demonstrated the research effectiveness and win-win cooperation of 361°. In the future, 361° will continue to rely on the powerful engine of technological innovation and the open and win-win cooperation ecosystem to continuously build a core moat in the professional sports field, and fully support Chinese sports brands to enter a new stage of high-quality development.
