As the new year begins, the coldness is setting in. Langsha brings not only warmth to the skin, but also the anticipation of family reunion and joy for the New Year on New Year's Day in 2026.
During the New Year's Eve New Year's Day travel rush, thermal underwear has already upgraded from a necessity in winter to a practical and aesthetically pleasing travel essential. According to data from the China Textile Industry Federation in 2025, the market size of thermal underwear has reached 89.2 billion yuan, with a year-on-year growth of 6.8%. Among them, functional products account for more than 45% and have become the core growth engine of the industry. Behind this growth, the continuous severe cold in the north and the regular wet and cold weather in the south have directly triggered the immediate warmth needs for New Year's Day travel. Looking forward to 2026, iimedia Consulting accurately predicts that the industry size will exceed 100 billion yuan, reaching 103.5 billion yuan. The growth rate of high-end products such as intelligent temperature control and antibacterial and environmentally friendly products will reach over 30%, becoming the main force of market growth. During the New Year's Day holiday in 2026, the national railway is expected to send over 12 million passengers. Short-distance family visits and New Year's Eve travel remain the mainstream travel choices, and warmth equipment has become a must-have in passengers' luggage, with the growth rate of the lower market and the southern region significantly leading the country.
As the New Year's Day travel rush approaches in 2026, Langsha Thermal Underwear and Zhaonian Media have deepened their strategic cooperation on high-speed rail digital media, ensuring warmth accompanies every traveler throughout their New Year's Eve journey.
Technology enhances warmth, aligning with the new consumption trends of the New Year.
Driven by the dual forces of consumption upgrade and technological innovation, the thermal underwear industry has fully transitioned from "basic warmth preservation" to a new stage of high-quality development featuring "functional aesthetics + green health". Industry data for 2025 shows that over 68% of consumers are willing to pay a premium for thermal underwear, and intelligence and lightweight design have become the core consumption demands.
Langsha closely follows industry trends and meticulously crafts its products, continuously promoting technological upgrades and new product development. The "Langsha Jiaoneng Lightweight Warmth Underwear" launched in 2025, with its new heat-generating fibers and ergonomic cutting, achieves the dual advantages of lightweight heat retention and breathable relaxation. The product uses eco-friendly fabrics and undergoes multiple process upgrades, achieving a warmth retention level equivalent to cotton fleece, while also being soft, skin-friendly and featuring a fashionable appearance, perfectly aligning with the core consumption demands of "lightweight, intelligent, and sustainable" in 2026. Langsha always prioritizes users, continuously promotes technological innovation, and leads the industry towards a steady advancement towards high-end and green development.
Warmly integrated with high-speed rail, covering the cross-year travel scenarios in 2026
Langsha Thermal Underwear has collaborated with Zhaonian Media, the "first stock of China's high-speed rail media", to create a brand communication matrix covering multiple cities and stations for the "2026 New Year Warm Journey" campaign. Zhaonian Media has established a high-speed rail digital media network covering 30 provinces across the country, with an annual reach of over 2 billion passengers and precise alignment with the 2026 New Year's Day railway travel peak of over 12 million people.
Zhaoyun Media, leveraging digital technology, offers diverse presentation methods for brand creativity, enabling the warm characteristics of Langsha to be vividly interpreted. During the chilly New Year's Eve journey, Langsha's heartwarming presence not only brings warmth to the skin but also adds joy to family reunions, becoming a "mobile warm clothing storage" for travelers.
Thirty-one years of brand accumulation, warmth is continuously passed down.
Since its establishment in 1995, Langsha Group has been deeply engaged in the lingerie industry for thirty-one years. From laying the foundation with a clear vision to becoming an industry benchmark, from meticulous craftsmanship to a model of quality, this growth has never been separated from the continuous companionship and unwavering trust of hundreds of millions of consumers.
In 2026, Lansha, leveraging the nationwide high-speed rail network of Zhaonian Media, will precisely convey the warm original intention and quality commitment that have been refined over thirty years to every traveler on the road during the New Year's Day celebration. On New Year's Day, with the joint witness of consumers, Lansha's history has added another year of profound warmth.
Langsha has always firmly believed that the foundation of the brand lies not only in the consistent commitment to product quality, but also in the emotional resonance with consumers across time. The "new" of the New Year will be Langsha's continuous innovation, and the "yuan" of New Year's Day will be Langsha's exploration of diverse consumer experiences. With the 30-year heritage of craftsmanship, every inch of warm and persistent pursuit, the only constant is Langsha's continuous close concern with consumers. May Langsha thermal underwear accompany you in celebrating every New Year's Day and witnessing every new beginning.
On New Year's Day in 2026, join Lansha and embark on a warm and new journey in the new year!
