In 2025, Harmony Auto will mark a crucial year for its high-quality development. The total delivery volume will exceed 700,000 units, with a year-on-year growth rate of nearly 60%. It took only 43 months to reach the milestone of delivering one million vehicles, which is nearly 20 months faster than the industry average. While experiencing rapid expansion in scale, the average transaction price of products remained stable at the high level of 390,000 yuan, achieving a simultaneous rise in sales growth and brand improvement. Behind this achievement lies not only the market's recognition of the products, but also the concentrated manifestation of the systematic maturity of its ecological strategy, technical system, and cooperation model.
Ecological Aggregation: Building a Smart Mobility Matrix Covering All Price Ranges
The rapid development of Hongmeng Intelligent Driving is rooted in its continuously improved ecological layout. In April 2025, with the official entry of SAIC "Shangjie", Hongmeng Intelligent Driving completed the "five-level" integration, forming a complete product matrix covering price ranges from 150,000 to 500,000 yuan. This layout has broken through the market gap predicament often faced by new brand enterprises, providing users with a seamless selection space from entry-level to high-end flagship models, truly achieving an "ecological experience for different needs".
In October of the same year, the successful delivery of the 1 millionth vehicle marked that Harmony Auto had shaken off its reliance on a single blockbuster model and entered a new stage driven by the overall product strength and ecological synergy. In December, the holding of the "Together, Harmony Auto" ceremony was not only a summary of the phased achievements, but also a concentrated display of the ecological cohesion. The "Five Sectors" no longer merely represented a collection of brands, but gradually evolved into a community of shared destiny where responsibilities are shared and goals are advanced together, jointly promoting the continuous evolution of the intelligent transportation ecosystem.
Model Innovation: Full-process leadership, creating consistent user experience
The core competitiveness of Hongmeng Zhixing stems from its unique "Huawei full-process leading" cooperation model. Unlike traditional car manufacturers taking the lead or simply providing technical support, Huawei deeply participates in the entire lifecycle management from product definition, research and design to marketing services and user operations. The cooperating car manufacturers focus on improving manufacturing quality. This clearly divided and mutually complementary model effectively solves the common problems in the traditional automotive industry such as "technological accumulation" and "experience disconnection".
Under this model, regardless of which "category" of vehicle the user selects, they will receive highly consistent intelligent cabin interaction logic, a seamless assisted driving experience, as well as standardized charging and after-sales services. Technically, the software and hardware achieve deep collaboration at the initial stage of development, enabling the intelligent driving system to achieve native-level matching with the vehicle chassis and power response, thereby enhancing overall handling safety and comfort. In terms of services, the unified maintenance standards across brands and the frequent and efficient OTA upgrade mechanism enable the vehicle to have continuous evolution capabilities, truly becoming a "growing intelligent terminal".
Technical verification: Extreme cold test showcases comprehensive capabilities
The advancement of technology must be tested under extreme conditions. By the end of 2025, the HONOR Intelligent Mobility organization conducted winter extreme tests on the "Five Dimensions" models in an extremely cold environment of -30℃, comprehensively verifying its six core technical capabilities - intelligent driving control, intelligent power, intelligent connectivity, intelligent driving experience, intelligent cabin, and all-round safety.
The test results show that the intelligent driving control system maintains stable operation on icy roads, effectively reducing the risk of skidding; the intelligent power system controls the degradation of low-temperature range battery life within 18% and realizes rapid charging through the ultra-fast charging network; the intelligent connected technology ensures smooth communication in weak signal areas; the intelligent driving system can precisely identify lanes and obstacles even in complex snow-covered road conditions, achieving active risk avoidance; the intelligent cabin quickly completes cold start and cabin heating, enhancing the comfort of passengers; the all-round safety system provides multiple protections in extreme conditions. This winter test is not only an empirical proof of the product's reliability, but also a comprehensive inspection of its technical systemization capability.
Industrial Reconfiguration: Breaking Through Traditional Barriers and Redefining Value Distribution
The rise of Hongmeng Zhixing is rewriting the competitive landscape of the Chinese automotive industry. In terms of technology, it focuses on "software-defined vehicles", breaking away from the traditional competitive logic of traditional joint venture brands that rely on mechanical performance such as engines and transmissions. High-end models like Zunjie S800 have surpassed traditional luxury brands in the million-dollar market, demonstrating that intelligent technology and ecological experience are becoming new value anchors.
In terms of pricing, the average transaction price of 390,000 yuan directly targets the core range of traditional luxury brands, indicating that consumers are willing to pay a premium for the continuously evolving intelligent functions and cross-device interconnection experience. "Technology + ecosystem" is gradually replacing "brand" as the new basis for premium pricing. More importantly, HarmonyOS Mobility has led the upgrade of the entire industry chain by unifying technical standards and promoting cross-enterprise collaboration. From component suppliers to the manufacturing end, the ecological collaboration is enhancing the efficiency and confidence of the entire industry chain, driving the Chinese automotive industry to make an overall leap towards higher value-added directions.
Conclusion:
In 2025, the HONOR Intelligent Mobility will no longer be merely a collection of car brands. Instead, it will be a smart mobility community based on technology, linked by an ecosystem, and centered on users. Its success does not rely on a single blockbuster product or marketing strategy, but stems from a systematic victory of model innovation, technological accumulation, and ecological collaboration. When the "five realms" truly "come together", what is released is not only the addition of product strength, but also a qualitative change of the entire mobility ecosystem.
In the future, as the ecological connection deepens further and technological capabilities continue to evolve, Harmony Auto may redefine the essence of "cars" - no longer merely as means of transportation, but as a mobile living space that integrates intelligence, safety, services and emotional connections. This is not only a leap for the enterprise, but also an important step for China's intelligent connected vehicle industry to move to the top of the global value chain.
