On the morning of January 3, 2026, at 7 o'clock, the 2026 Ronggui Lingdao Marathon in Ronggui Haijundadao City kicked off. As the first marathon event in Guangdong Province in 2026, this year's Ronggui Marathon, with the theme of "First Marathon of the New Year - Run in Suining", had a total participation of 18,000 people, setting a new record since the event's inception. The number of registrants exceeded 45,000, covering 34 provincial administrative regions across the country as well as Hong Kong, Macao and Taiwan. This demonstrates its increasingly expanding national influence. In this grand event that combines the passion of running and the vitality of the city, Songdian Imaging, as the official supporting unit, not only recorded the exciting moments of the event with professional imaging equipment throughout the process, but also deeply integrated into the event's texture through diverse interactions, highlighting its brand role as a co-conspirator in urban sports culture.
Review of the event's grand spectacle: Thousands of people running, captured in images
This event features two major races: the full marathon and the half marathon. The number of participants in the full marathon has reached 10,000 for the first time. The 42-kilometer circular course connects waterfront beauty, industrial parks, and rural landscapes. Along the way, there are 10 cheering groups and over 70 atmosphere points, allowing runners to immerse themselves in the natural and cultural features of Ronggui while running. The food carnival at the finish line offers 180,000 free Shunde delicacies, becoming a major highlight of the event. Special sections such as the "PB Plan" and the "Chasing Fishermen Team Championship" have further stimulated the runners' enthusiasm for participation. As a supporting unit of this event, Songdian Camera participated in the event with a practical action of 100,000 yuan in cash and 50 DC402 cameras, bringing photography into the arena and using a single camera to record an unforgettable running memory.
Song Dan's Deep Involvement: From the Torch Relay to Video Support
Even before the event began, Songjian had already initiated a deep interaction with Ronggui Marathon. On December 28, 2025, at the "Passing on the Flame Continuously - Humanistic Renewal - 2026 Shunde Ronggui Torch Relay Activity" held at the Shunde Fishermen's Wharf, Mr. Zhao Kunjian, the founder of the Songjian brand, was invited as an entrepreneur representative to serve as a torchbearer. Holding the torch, he ran along the city streets, symbolizing the two-way pursuit of the Songjian brand and the spirit of Ronggui City. From December 31 to January 2, 2026, Songjian made an appearance at the Marathon Expo and entered the finish area on the event day. The on-site "Take Photos at Songjian to Win a Camera" interactive activity attracted a large number of runners and citizens to stop and participate. Through image recording of the event moments, they had the opportunity to win a Songjian VE418 camera. This was the second collaboration between Songjian and Ronggui Marathon. In January 2025, Songjian had already appeared at the event as a DC306 camera; in January 2026, the brand once again presented the DC402 camera and financial sponsorship to the runners, continuously supporting the popularization of sports among the general public and the dissemination of urban culture. On the event day, January 3, the founder of the Songjian brand personally led the Songjian running team onto the track and successfully completed the half marathon. Using their feet to measure the temperature of the city, they deeply participated in the local marathon event with concrete actions, sharing the power of running in the Lingnan region with tens of thousands of runners.
Brand Value and Social Responsibility: Local Integration and Spiritual Resonance
Songdan has an intelligent production base in Shunde, and its localized layout reflects the deep integration of the brand with the local economy. As the "influencer of domestic image brands", Songdan has always adhered to the brand concept of "documenting wonderful life", which is highly consistent with the spirit of "challenging oneself and persisting forward" advocated by the marathon. Not only does Songdan strive to provide high-quality and cost-effective imaging products for photography enthusiasts, but it also actively fulfills its corporate social responsibility. It has cooperated with institutions such as Shenzhen Jianhui Charity Foundation and Shanghai Dream Come True Charity Foundation to carry out charitable donations, demonstrating the brand's warmth. In addition, Songdan has successively won honors such as "2025 China 500 Strong Brands" and "Guangdong Famous Brand". The brand's strength and social recognition have continued to increase. Through this in-depth participation in the marathon, Songdan further strengthened its brand image of "innovation-driven and quality-oriented", and took practical actions to support the development of national sports.
Through the full-course record and in-depth participation in this year's 2026 Rong'ao Marathon, Songdan not only strengthened its market position as a "brand leader in domestic video production", but also used video as a medium to build an emotional bridge between the brand, the event, and the city culture. In the future, Songdan will continue to support more sports events and city activities, capturing every moment of hard work and every sincere smile, helping Chinese brands go global and enabling more people to see the beauty of life, the power of sports, and the warmth of the city through Songdan's lens.
