In the deep waters of industry-level competition, who can break through the growth ceiling? Junlebao milk powder has delivered a report that has captured the attention of the entire industry.
On December 28, 2025, the 2026 Annual Gala of Junlebao Milk Powder Chain was grandly held in Kunming. The core data disclosed at the event showed that in the past year, Junlebao Milk Powder continued to maintain a strong growth trend in the chain channels, with its growth rate significantly exceeding the industry average. This performance not only led the overall market but also indicated that Junlebao has become an indispensable "growth engine" in the chain channels.
Over the past year, the chain distribution channels have become the core engine driving the growth of the Junlebao milk powder brand. The achieved rapid growth is not isolated data; it stems from the joint support of national partners. According to statistics, there are over 200 chain systems across the country that have achieved sales leadership in their respective regional markets through in-depth collaboration with Junlebao. Several leading systems have even doubled their performance through precise sales promotion strategies. This fully demonstrates that the strategic positioning of "Moms who understand the formula choose Junlebao" has become a key tool for the chain channels to tap into the existing market.
At the grand event, several representatives from the chain system shared that their cooperation with Junlebao milk powder has evolved from a simple supply and sales relationship to a deep form of collaborative symbiosis. This "mutual pursuit" has provided a solid foundation for business growth.
When it comes to growth drivers, Guo Pei, the chairman of 123 Professional Maternity and Infant Products, pointed out that Jinkeliang's products precisely meet consumers' needs, and in combination with the strong introduction of brand resources, it directly led to a rapid increase in terminal performance. He even set a grand goal of "striving to double the performance by 2026". Meanwhile, Wang Chaoguan, the chairman of Laugabao, is optimistic about Jinkeliang's layout in the niche categories. He stated that by precisely focusing on "Little Lu Ban" and other new positioning products, the system successfully broke through the growth bottleneck of children's powder and found a new growth point for performance.
In terms of the creation of core flagship products, President Feng Hongwei of Xiaofeiwang and founder Luo Nengcai of Dengkangbeibi shared their practical experience. They highly recognized the strategic value of Junlebao Youcuibaai as a flagship product and stated: By concentrating resources to penetrate "Youcuibaai", not only was the consumer mind strengthened, but the big-product strategy also drove the sales of all categories, bringing definite business growth to the stores in the competition for market share.
In terms of ensuring the quality of growth and maintaining order and control, the founders of Baiben Tianxia, Liu Jiangwen and Tong Menghui, along with co-founder Li Maoyin, particularly emphasized that during the period of industry consolidation, Junlebao milk powder's strict control over market order has safeguarded the profit bottom line for the channels, and this is the key guarantee for the alliance to achieve sustainable development.
Regarding how to create a healthy profit model, Li Zhiheng, the chairman of Guangen Baby Products, and Lan Mingze, the chairman of Guandiru Beautiful Babies, believe that by leveraging the brand influence and resource support of Junlubo Milk Powder, the stores have effectively optimized their product mix and enhanced their overall profitability.
Furthermore, General Manager Xu Haifeng of Aibin Group and Chairman Yang Huicen of Prince Yang Company emphasized during the sharing that the professional service support system of Junlebao milk powder has effectively helped stores win the trust of customers. Through the organic combination of online and offline tools, it not only increased the repeat purchase rate of members, but also injected long-term momentum for the systematic and sustainable growth.
Facing the new journey in 2026, Junlebao milk powder not only has achievements but also has a strategic layout. Liu Senmiao, the vice president of Junlebao Dairy Group and the general manager of the milk powder business group, announced at the meeting the "four forces" collaborative growth system of "brand power, product power, channel power, and service power".
It is worth noting that for headquarter-level clients, Junlebao Milk Powder has proposed a highly targeted "four forces synergy + system empowerment" model, aiming to help the headquarter partners further consolidate their leading position in the industry. Through the allocation of top resources and customized services, this stratified empowerment strategy also covers the support for small and medium-sized chain stores in terms of "precise supply + regional breakthrough", demonstrating Junlebao Milk Powder's determination to expand and strengthen its full-channel business.
In his closing remarks, Wei Lihua, the chairman and president of Junlebao Dairy Group, set the tone: In 2026, Junlebao milk powder will continue to firmly adhere to its strategic positioning of "Mothers who understand formulas choose Junlebao", further improve the differentiated empowerment system, and resolutely maintain market order. He emphasized that Junlebao milk powder will always work side by side with its chain partners and repay consumers with higher-quality products and services.
"Traveling with Junlebao is the same as traveling with success!" This passionate voice echoing throughout the venue not only affirms the achievements of the past year but also expresses expectations for the future. In 2026, Junlebao will continue to collaborate with national chain partners, achieving even greater success on the path of high-quality development and jointly writing a new chapter of win-win cooperation!
