On December 30, 2025, the headquarters of Ziyan Food officially moved into the brand-new office building. The chairman emphasized at the moving ceremony that the new environment not only provides a more comfortable and efficient office space, but also symbolizes Ziyan's determination to fully re-launch and reach new heights in 2026. The new headquarters building integrates modern design and open collaboration concepts, aiming to stimulate the team's innovative vitality and lay a solid foundation for the implementation of the next stage's strategy. This is not only an upgrade of the office space, but also a crucial starting point for Ziyan Food to face the future and deepen its development. It marks that the enterprise will embark on a new round of leapfrog progress with a more energetic attitude.
Innovation as the wing, drawing up a new blueprint for global development
This headquarters upgrade is precisely another substantial expansion of the future development space for Ziyan Food, following its steady implementation of the "Quality as the Foundation, Innovation as the Wings" strategy in 2025. In the past year, in the domestic market, Ziyan Food has continuously deepened its focus on channels and services. By optimizing store operations and enhancing consumer experience, it has consolidated its leading position in the domestic ready-to-eat preserved meat sector and its core base has become increasingly stable. At the same time, its global expansion has been steadily advancing. In the North American market, the company innovatively adopted a combination strategy of "penetrating Chinese supermarkets + opening brand stores". In March 2025, its products successfully entered the American Dahua chain supermarkets, leveraging the latter's network of 64 stores across 11 states in the United States to reach millions of Chinese consumers. Subsequently, stores in Flushing and Manhattan opened successively, marking that the Ziyan brand has officially taken root in the core consumer areas of North America, accumulating sufficient momentum for the upcoming full-scale expansion.
If the stable market layout has outlined the development blueprint of Ziyan, then the systematic innovation system has infused it with the vitality for continuous evolution. In 2025, Ziyan Food carried out a crucial upgrade in its innovation mechanism. The company, with the Innovation Research Institute as the core, completed the strategic transformation of "research and sales integration", granting the R&D team direct market insight and sales functions, ensuring that new product development can precisely respond to consumer demands and achieve efficient transformation from the laboratory to the stores. Supporting this system is a professional "food safety innovation team" that has undergone rigorous training. The company ensures high-standard talent support for every link from product development to store execution through systematic training and assessment. On this basis, Ziyan has formed a monthly new product launch rhythm that closely follows seasonal trends and consumption hotspots. From the culturally rich tea-flavored series to characteristic products that restore local flavors, it has built a diversified food ecosystem that focuses on main-course dining and complements with leisure options, injecting continuous momentum into the brand's competitiveness enhancement.
Quality as the foundation, firmly establishing a stable base for long-term development
While pursuing innovation-driven development, Ziyan Food has always regarded quality as the lifeline of the enterprise and has established a full-chain, visualized quality control management system. The brand has established a strict supplier admission mechanism and has formed long-term, in-depth cooperation with leading agricultural enterprises such as Wenshi Company, Xinhonghe, and China National Food Group, ensuring stable raw material quality from the source. On this basis, Ziyan strictly implements a three-party joint inspection system for "food safety + production + storage", and each batch of raw materials must pass multiple indicators tests before entering the production process, thus eliminating potential risks at the source. At the same time, Ziyan has obtained multiple food safety system certifications such as ISO9001, ISO22000, and HACCP, integrating quality control throughout the production, storage, and sales processes, and safeguarding the safety of consumers' taste buds with strict standards, thereby winning widespread trust for the brand.
Solid quality assurance cannot be achieved without the support of an efficient and complete supply chain system. Ziyan Food has built a full-chain collaborative network through digitalization upgrades. At the raw material end, the company effectively controls production capacity and costs through long-term cooperation agreements and price lock agreements, avoiding risks from market fluctuations. At the production end, it promotes automation and digitalization upgrades, relying on six high-standard production bases to achieve large-scale and standardized production. At the logistics end, it builds a professional cold chain fleet and introduces a smart cold chain platform, leveraging IoT, GPS positioning and remote temperature control technologies to achieve a full-chain cold chain loop from "factory cold storage - delivery refrigerated vehicle - store cold cabinet", ensuring product freshness and flavor stability. At the same time, Ziyan integrates multiple systems such as SAP-ERP, sales middle platform, TMS, etc., to achieve financial and business integration, real-time visualization of orders and inventory, and precise response to market demands, providing efficient logistics and information support for global expansion.
A new chapter begins at the new location. The pursuit of excellence has no end. The relocation of Ziyan Food is not only a summary of past achievements but also a starting point for future growth. Based on the development foundation built through innovation and quality in 2025, and leveraging the team vitality stimulated by the new office area, Ziyan Food, which will set off again in 2026, will undoubtedly continue to lead in the high-quality development of the preserved meat industry. With stronger capabilities, it will expand the global market and spread Chinese preserved meat culture to more corners, writing a brand development chapter of a brand new era.
