/PRZWT/ Recently, at the "2025 People's Craftsmanship Brand Promotion and Exhibition Activity" hosted by People's Daily Online, the Michelin Hao Yue Fifth Generation tires were successfully included in the list of outstanding cases of "People's Craftsmanship Products". This product is the only tire product selected in this round of evaluation. This achievement fully demonstrates Michelin's technological accumulation and continuous innovation capabilities in the tire field.
This selection event is organized by the media People's Daily Online and is aimed at high-quality and outstanding products, technologies, services, and brands across various industries and fields. Ultimately, it selects four types of excellent practical cases: "People's Craftsmanship Products", "People's Craftsmanship Technologies", "People's Craftsmanship Services", and "People's Craftsmanship Brands". Among them, "People's Craftsmanship Products" focuses on multiple dimensions such as product quality construction and management improvement, technological iteration and innovation, safety and environmental protection, market promotion performance, and cross-border integration.
In line with the core evaluation criteria, Haoyue Fifth Generation demonstrates outstanding competitiveness through a systematic improvement in safety performance throughout its entire lifespan. Addressing the common industry pain point of performance decline after tire wear, Michelin spent seven years conducting research and development, comprehensively upgrading in three aspects: innovating the Evertread 3.0 rubber compound to provide more durable grip performance; upgrading the U-shaped grooves to enhance drainage performance; introducing Maxtouch pressure balancing technology to evenly distribute driving pressure and effectively reduce irregular tire wear. Official institution certification data shows that after 50,000 kilometers of driving, the wet braking distance of Haoyue Fifth Generation is on average 6 meters shorter than that of competitors, fully demonstrating the product concept of "from new to old, safety always comes first".
While firmly establishing the safety baseline, Haoyue Fifth Generation also takes into account the needs for comfortable driving and full-scenario compatibility. The product is equipped with the third-generation noise-reducing rib technology and optimized tread pattern arrangement, effectively reducing driving noise and vibrations. It also covers a variety of mainstream vehicle models, providing stable and comfortable driving experiences for multiple travel scenarios.
This selection as a "People's Craftsmanship Product" is another authoritative recognition for Haoyue's fifth generation. Previously, it has already stood out in several industry evaluations: In the "2025 International Tire Innovation and Excellence Award", it won the "Annual Tire Award" for its outstanding safety performance and energy consumption control; in the "2025 China Automobile Selectors' Annual Top Ten Tires" evaluation, it also won multiple prestigious awards such as "Top Ten Tires of the Year", "Best Safety Tire", "Best Wear Resistance Award", and "Annual Best Energy-Efficient Tire", achieving a comprehensive lead in core dimensions such as safety, durability, and energy efficiency.
In the future, Michelin will continue to focus on safety, innovation and sustainable development, constantly promoting the iteration and upgrading of products and technologies, and providing Chinese consumers with more reliable, comfortable and sustainable travel solutions.
