/PRZWT/ Recently, Angel and JD Electrical Appliances jointly held the New Year Refreshment Season strategic launch event at five JD MALL super experience stores in Kunming, Hefei, Ningbo, Changsha, and Chongqing. In this event, the two parties carried out in-depth online and offline cooperation, and adopted the form of joint direct subsidies combined with welfare discounts to jointly promote the accelerated implementation of the upgrade of whole-house pure water supply.
During the event, Cheng Lin, the General Manager of the Consumer Division of Angel Group, and Huang Qingning, the National Digital Marketing Director of JD Five-Star Appliance, jointly conducted an online live-streaming event at the JD Mall in Shenyang. Deng Jinyang, the General Manager of the Yunnan-Guizhou-Chongqing Branch of Angel Group, and Hou Jianguo, the General Manager of the Hunan Branch, participated in the on-site activities in Kunming and Changsha respectively. Zhang Qionglan, the General Manager of JD Five-Star Appliance Yunnan Co., Ltd., and Yu Yang, the Deputy General Manager of the Hunan Branch of JD Five-Star Appliance Co., Ltd., attended the local events respectively. Both sides jointly discussed the upgrading trend of household water purification and the innovative channel model, and witnessed the new stage of the strategic cooperation moving towards comprehensive deepening.
Online and offline integration to expand the new traffic territory
This strategic cooperation represents a profound practical endeavor by Angel and JD Electrical Appliances under the "new traffic" model. On the online front, the two parties took the Shenyang JD Mall as the scene and jointly launched a national Douyin live-streaming event titled "New Year's Eve Carnival - Boss Arrives". The executives of Angel and JD Five-Star Appliance walked into the live-streaming room and interacted with millions of fans' level designers, Ashang, sharing the brand's technical and product strength with the channel and service advantages of JD Five-Star Appliance, achieving the effective aggregation and release of new online traffic.
Following the live-streaming debut, both parties extended this collaborative model to offline scenarios around New Year's Day. They held joint new product launches in multiple cities across the country, using a multi-city relay and continuous promotion to effectively convert online attention into offline experiences and consumption momentum. This series of joint practices has explored an effective path for the deep integration of new online traffic with offline retail and services.
Practice technological inclusiveness and jointly build a new industry ecosystem
Angel has established a solid partnership with JD Electrical Appliances. This series of online and offline joint activities represents an upgrade of the strategic cooperation between the two parties. As a leading retail platform in China, JD Electrical Appliances has significant advantages in terms of user scale, multi-channel operation, logistics and service system, providing a solid foundation for the brand to efficiently reach consumers. Through continuous cooperation with JD, Angel can more effectively leverage its advantages in the field of water purification, enabling high-quality whole-house water purification solutions to enter more households.
This series of joint press conferences is a direct response to the growing demand for whole-house pure water in the context of family consumption upgrading. As consumers' attention to the quality of life continues to increase, whole-house pure water has become an important direction for family renewal. Angel and JD.com hope that through this cooperation, they can bring consumers higher-quality whole-house soft water and water purification products, and further promote the popularization of the concept of upgrading whole-house pure water.
The New Year Refreshment Season continues to offer rewards to users
To express gratitude to the users, Angel has launched the "Space Master New Year Refreshment Season" campaign. Through more inclusive preferential policies, it effectively lowers the threshold for families to upgrade their entire home water purification systems. Consumers who use UnionPay QuickPass for payment can enjoy an enterprise subsidy for trade-in, with a maximum subsidy of 2,000 yuan per item. At the same time, when purchasing the Space Master series products as a package, an additional "Buy Three Get One Free" discount can be added on top of the subsidy, making the home renovation more cost-effective. The campaign will last until January 31st. Don't miss out on these significant discounts!
Angel and JD Appliances have jointly leveraged new online traffic and multi-city offline press conferences to showcase the significant achievements of their strategic partnership, opening up a brand new chapter for further deepening cooperation. In the future, Angel will continue to collaborate with JD, continuously enhancing cooperation in areas such as product innovation, channel synergy, and service experience, and responding to the changes in household water demands with more advanced water purification technologies and products, safeguarding healthy drinking water for more families around the world.
